exploring the future to meet environmental targets
TRANSCRIPT
Auto Recycling Nederland (ARN) is the Netherlands’ innovative solution to the problem of minimising waste from End-of-Life Vehicles (ELVs) in line with European Union targets. To fulfil its brief, ARN must safeguard its share of the country’s total number of ELVs. That requires visibility of the future marketplace, something that has proved hard to obtain because of the large number of imponderables.
PA Consulting Group (PA) helped solve the problem by developing a sophisticated yet easy-to-use mathematical model that allows ARN to explore different scenarios. The team then worked with ARN to create a strategy for building market share, supported by a portfolio of suitable policy instruments. PA contributed a unique combination of expertise and knowledge, including strategy development and modelling, the economics of the scrap industry, automotive cost reduction and waste legislation. ARN can now be confident of meeting its statutory obligations and environmental objectives.
ARN was established by the Dutch automobile industry in 1995 with the aim of reducing the
waste generated by ELVs. It is to ARN that Dutch automotive importers and manufacturers
delegate their responsibility for complying with European Union (EU) environmental regulations.
Motorists pay a small fee to cover the cost of having their car removed by ARN, which
operates its own network of dismantling companies, collectors, processors and shredders.
ARN’s objectives are:
• to maximise its market share of ELVs
• to recycle 85% (rising to 95% by 2015) of the materials in those vehicles,
measured by weight, and
• to do this at the lowest possible cost.
Exploring the future to meet environmental targetsAuto Recycling Nederland
“ARN predicts the availability of End-of-Live vehicles every year. The used models worked well in times of moderate change. However, in current more turbulent times the predictive value was insufficient. Based on prior projects ARN asked PA Consulting Group to develop predictive models which it did very well.”
Dave Bebelaar, General Director ARN
Figure 1: Supply of ELVs including ELV age extension until 19 years in 2015
2008 2009 2010 2011 2012 2013 2014 20152000 2001 2002 2003 20041996 1997 1998 1999 2005 2006 2007
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000Historical data
Conclusion: the general trend is increase in supply of ELVs. With the increase of age of ELVs is included, the supply is 49 thousand lower than without increase of age included.
Prediction
A need to see into the future For some time, the number of cars processed by ARN
has been in decline. There are three main reasons.
Firstly, the total number of ELVs has reduced because
of exports to Eastern Europe and increasing lifespan
of cars. Secondly, ARN has lost some market share to
other (mainly illicit) methods of disposal. Thirdly, ARN
has introduced a Post-Shredder Technology concept that
will allow useful materials to be recovered from shredder
waste; this step will improve recycling yield but makes
participation in the ARN scheme slightly less attractive to
dismantlers because their fee is reduced, with the result
that some dismantlers have left the scheme.
To protect its market share, and for other strategic and
planning purposes, ARN needs to be able to forecast
the future volume of ELVs (figure 1). However, owing
to the large number of factors influencing that volume,
the picture used to be uncertain. Influences include
increasingly stringent emission standards and the
possible introduction of a road pricing system like
London’s congestion charge, both of which could reduce
the number of cars on the road.
ARN therefore asked PA – with whom it had already
been working on strategic issues for a number of years
– to provide a quantified prediction of ELV supply,
and also to help it develop a strategy for increasing
its market share.
Building a ‘car park’ model To address the problem of prediction, PA developed
a mathematical model of the stocks and flows of
ELVs. ARN brought in it immense quantitative insight
into the automotive market in terms of historical ELV
development, new sales, parallel imports and export.
The dynamic model can be understood in terms of
a car park representing the country’s stock of cars,
and a stream of vehicles coming out of the car park
representing the flow of ELVs.
While this particular application of stock-and-flow
modelling is innovative, the approach is well-proven.
In building ARN’s model, PA drew on experience
in areas like supply chain and factory optimisation,
as well as strategy development.
The model can easily accommodate the numerous
factors influencing future ELV volumes. Working closely
with ARN, PA identified around 30 such factors,
and assigned each a weighting to represent the
strength and immediacy of its likely impact (figure 2).
ARN can now carry out ‘what-if’ modelling to evaluate
ELV availability under various scenarios – for example,
under the assumption that exports are increasing
dramatically while new sales drop.
2
Figure 2: An ‘Event horizon’ frames factors that contribute to changing ELV supply, ELV value and amount of scrap yards
1990 1995 2000 2005 2010 2015
0 1 2 3 5 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5
fall ‘iron wall’ • 4e extension EU • 5e ext. EU • 6e ext. EU • 7e ext?
º Euro norm 1 º Euro norm 2 º Euro norm 3 º Euro norm 4 º Euro norm 5?
• TAX refund export # export #
º less tax exemption
# ELV and export #
º scrap incentive (?)# ELV #
• road pricing?
# export ## ELV #
º regulatory compliance# scrap yards $
º increase value parts trading€ purchase ELV #
º increase raw material prices€ purchase ELV #
º budget cars# reg. #
º avg. vehicle weight up€ purchase ELV #
Key: continues effect leap effect º moderate influence • major influence
# export #
Technological
Economic
Social/ political
Designing a new strategy The model immediately gave ARN a much clearer view
of the future, including the good news that, although
the flow of ELVs had been declining, it was likely to
recover again in future, avoiding the need for a total
restructuring of the sector.
Armed with this new information, PA helped ARN
to create a strategy for protecting and increasing its
market share. Together, ARN and PA held workshops
to brainstorm the policy instruments available for tasks
like making ARN’s proposition more attractive to current
and potential new dismantlers, and restructuring the
non-compliant part of the dismantling sector. All these
instruments were evaluated in the light of their ability
to contribute to the overall objective of building ARN´s
market share. By identifying the feasibility, impact and
risk associated with each of the policies, ARN was able
to build up a portfolio of preferred approaches.
Benefits of the project ARN is now equipped with the ability to understand
its future market, and also has a strategy and policy
instruments to manage that market. That means
the company is well positioned to fulfil its business
objectives and at the same time comply with the
EU’s environmental targets.
PA had contributed not only expertise in modelling
and strategy development but also knowledge about
the economics of the scrap industry, automotive cost
reduction and waste legislation.
Because PA and ARN staff worked so closely together
during the assignment, it was easy for ARN to start
using PA’s model and approach in-house. The
companies continue to collaborate on other projects.
Making recycling work The ARN approach to implementing environmental
policy is effective and professional, but internationally
it is virtually unique. Only Sweden has a comparable
system for automotive recycling, and no country has
yet applied it to other types of goods, though it is just
as suitable for, say, washing machines as cars.
ARN is truly leading the way in turning environmental
targets into practical policies.
3
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