exploring proven recruitment strategies
DESCRIPTION
In this workshop-style session, a variety of strategies that have been proven to be successful in recruiting adult students will be explored. Session participants will discuss how strategies as divergent as collaborating with the military to partnering with competitors can result in enrolling more students. Participants will walk away with an outline for how to improve recruitment and enrollment at their institution.TRANSCRIPT
Exploring Proven Recruitment Strategies
Mount Saint Mary College
Newburgh, NY
Evaluation Keyword: gallina
Lisa Gallina
Director of Admissions and Retention for Adult and Graduate
Programs
2014 CALEM, All Rights Reserved.1
Exploring Proven Recruitment StrategiesCommunity Resource Assessment
– On land within a 60 mile radius
• Businesses• Non –profits• Economic
Development Offices• Chamber of
Commerce• Research Institutions• Military
• Notes:________________________________________________________________________________________________________________________________________________________________________________________
Exploring Proven Recruitment StrategiesCommunity Resource Assessment
• Online– Perform a similar
assessment within a larger geographic area.
– Review where your inquiries and applications are generated
– Assess the media and/or word of mouth referral inquires note. (Capture this data)
• Ask for 2 -4 sources
• Notes:______________________________________________________________________________________________________________________________________________________________________________________________________________________________
Exploring Proven Recruitment Strategies
• Partnering with “competitors”
• Assessing program duplication
• Initiating new programs• 2 + 2 +2 = success!• Low GPA referral
(Nursing and Accounting)
• Alternate program planning for low GPA
• Onsite space sharing (STAC and MSMC at West Point)
• Notes:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Exploring Proven Recruitment Strategies
• Assess local resources: – Businesses– Career and Technical
programs– Non-profits– Historical sites– Arts (Music, Theater
and Dance)– Research Institutes
• Notes: ___________________________________________________________________________________________________________________________________________________________________________
Exploring Proven Recruitment Strategies
Non-Credit Cultural
• Art • Culture• Gardening• History• Nature• Speaker Series• Exercise
Classes• Personal
enrichment
Notes:______________________________________________________________________________________________________________
Exploring Proven Recruitment Strategies
• Driver’s Education• Real Estate• Finance/planning• Project Management• Self Defense• Green Energy• Intro Techno courses
• Notes:________________________________________________________________________________________________________________________________________________________________________________________
Non-Credit
Exploring Proven Recruitment Strategies
Military Credit programs• CAEL• PLA -Leadership• Lumina• ACE• Military Readiness
Officers• CCAF
Military Non-credit• Creation of resource
center• Be a Hero hire a Hero• Certificates• Short term and portable• Leadership Library
Exploring Proven Recruitment Strategies
• American Heart Association
• March for Dimes• Habitat for Humanity• JDRF• American Red Cross• American Cancer
Society• Local and Community
Specific
• Notes:
_________________________________________________________________________________
Exploring Proven Recruitment Strategies
Resources:
• Dyson Community Foundation
• Orange County Partnership
• NYS Career Zone• www.msmc.edu
• Lisa A Gallina• Director of Admissions and
Retention for Adult and Graduate Programs
– [email protected]– 845 569 3166
*Evaluation Keyword: gallina