experience marketing is what we do

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Bringing together a variety of marketing services & patented technologies

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Kommando are pioneers in Experience Marketing but what exactly is this you ask? This document showcases all of the elements of Experience Marketing. From inspiring Experiential marketing & trusted Field marketing to ground-breaking and spectacular Ambient media & Guerrilla marketing campaigns. Read all about the award winning Kommando and what we have and can achieve.

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At the heart of everything we do lies true engagement with consumers. We are pioneers in the growing field of experience marketing.

Award winning Kommando was founded in the late 90’s & has operated in 16 countries. We devised the first Pan European Bluetooth campaign, launched a new fragrance for a renowned global fashion house across 5 countries and hijacked the Brits on behalf of the Kooks.

We’ve turbocharged our brand experiences by investing heavily in patented technology, enhancing the depth and reach of brand engagement, particularly through digital and social marketing channels. These technologies are chosen by some of the most influential blue chip companies in the world.

You’re in safe hands thanks to our enrolment in ISO 9001 and undertaking accreditation for British Standard 8901. Some key requirements include: Sustainability policy & operational controls; Issue identification & evaluation; Stakeholder identification & engagement; Objectives, targets and plans; and Performance against principles of sustainable development

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Working directly with agencies & leading brands, we’ve been creating and delivering unique brand experiences for over a decade.

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Innovative, creative and targeted field marketing campaigns

Focuses on the customer’s physical as well as emotional experiences to build deeper loyalty

Permission based stunts or create buzz through street art and street theatre

‘Something a bit different’ and can work as part of an integrated media campaign

Experiential GuerrillaField & Staffing Ambient Technology

A range of media to amplify and maximise the effectiveness of the brand experience

We are experts in delivering experiential, ambient, guerrilla and field marketing campaigns with operational precision. Kommando build and measure effective relationships between brands and consumers.

To achieve this we use creative thinking, a wealth of operational experience and exclusive media tools/technologies. We stimulate viral word of mouth and deliver ROI, ROO and ROE.

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Kommando Experiential is not just a tasty sampling event, nor a pretty brand experience. It is the burning fire at the very core of any consumer marketing campaign and we use every ‘tool’ at our disposal, including social media and clever technology, to fan the flames. Well created and expertly delivered Experiential marketing focuses on the customer’s physical as well as emotional experiences to build deeper loyalty.

Experiential marketing as a discipline is built on the very nature of what connects ‘live event experience’ with an audience. It propagates the ‘need and want’ to explore not just the features but to experience the benefits of a brands respective (goods or services). This live interaction provides a real, honest and believable understanding of goods and services based upon the consumer’s personal sensory, emotional, cognitive endurance, behavioral and relationship needs.

Expect to see the best results from an Experiential campaign – above any other form of marketing.

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Kommando can help to deliver a full field marketing campaign from insight to creative, through to implementation and post campaign analytics. Typical Field marketing campaigns would use a mixture of techniques from Field sales, Mystery shopping and Sampling to Merchandising and Data-capture. We can supply and manage trained staff/ brand ambassadors to build your brand awareness and fulfill key brand objectives. We differentiate ourselves from other field marketing agencies through operational excellence and a thorough understanding and key relationships with FMCG’s, not-for-profit organisations and the Government.

‚Wonderful, I LOVE this field activity!‛ Senior Strategic. Marketing Manager, Scottish Government.

‚The campaign worked well for us and fitted in with our key objectives – driving sales and awareness of Scottish produce in our stores. Should the government look to repeat this activity we would be keen to be involved again.‛ UK Tesco.

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Whether you want 1 member of staff for a one-off promotional campaign, or 100+ promo staff for a 6 week campaign across the UK, we’re your guys. We understand that sourcing the right face and personality for your brand is top priority, we do this through rigorous vetting and assessment procedures.

KLOCK WORK…• In–house 3,000+ staff database• Rating and booking system• Clients can screen staff through biogs or castings• Controlled entirely by Kommando (no third party agency hire) • Full management, planning and quality control• Only agency to have a sign in & out tracking device for staff as well as an opt-in facility opposed to cold calling.• Client-visible rating system• UK wide 24/7, 365 days support• £10m public liability insurance & ISO 9001 enrolled• Real time reporting and feedback

DOOH::

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Brands need innovative ways to bring their message to their target audiences - channels which consumers can easily filter out are becoming much less effective.

Ambient media is an out-of-home solution which can be used in conjunction with mainstream traditional media as part of an integrated campaign, or used equally effectively as a stand-alone activity. Either way, we always attract attention and gain results by choosing the best media format available for the brand combined with effective messaging.

Kommando is renowned for its Ambient advertising strategies and campaigns which are ‘something a bit different’ (original phrase for Ambient media, coined in 1996).

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DOOH::

To be a Guerrilla marketer the Kommando way is to rise above the expected and use the unexpected route to deliver the results you seek. Kommando’s Guerrilla marketing campaigns inject brands and messages into the space around us, causing immediate and everlasting impact. Guerrilla by name and Guerrilla by nature, we shape opinions and behaviours and count the returns.

We were there for Chanel launching Keira Knightley as the face of Coco Chanel, used the world’s only hand held video projectors to hijack the Brit Awards forTheKooks and we turned Kensington high street furniture into the contents of a ladies makeup bag. We also hijacked David Blane’s London Above the Below on the way up and on the way back to earth for a global soap brand.

Use a mixture of stunts to capture audience and press attention (offline and online): Buzz Marketing, Street Marketing and PR Stunts.

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Kommando work in partnership with several innovative tools. Designed for greater consumer engagement, participation and brand activation. Flat, lifeless advertising is a thing of the past.

NomadiX Media: Entertain, interact, engage with and measure your audience using our patented mobile advertising tools. Choose from Screenwalkers, iWalkers or handheld projections.PixAngels Photo Marketing: Increase impact/ engagement at an event or campaign and improve social media visibility/ drive traffic to a chosen websites through branded photography and viral amplification.Geo Symmetric Domes: Bring a brand to life and immerse consumers in the personality and features of a brand or product. For a full sensory experience: seamless projections (3D is optional), video content, fragrance generators, music and sampling/ catering.POP-UP Boxes: The pop up units are customised containers that can be dropped, popped, shopped and then locked at night.

NomadiX iWalker PixAngelsPhoto Marketing Immersive Domes Pop Up Box

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Aftershock"We found Kommando to be an excellent agency to deal with.‛

Strathclyde Police‚It was a delight to work with Kommando in this unique way to heighten awareness about the issues surrounding gang violence. Too many young lives are being lost by gang violence.‛

Iveco‚Kommando’s activity not only delivered great numbers, but raised the bar in the industry.‛

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