Experience is Everything: What's the Future of Business by Brian Solis
Post on 09-Jan-2017
Solis explores the incredible transformation happening in business today, driven by new social and mobile technologies. In the future, successful businesses will be Customer Companiescompanies that connect with their customers, partners, employees, and products in entirely new ways.
Marc Benioff, Chairman and CEO, salesforce.com
Customers are adopting new technology and new screens at an increasingly rapid pace. The challenge for businesses is to create delightful and highly engaging experiences that take maximum advantage of those technologies and devices as they are introduced.
Julie Bornstein, SVP, Sephora Digital Developing a social strategy based on
trends might be fashionable, but its not sustainable. The consumer demands more. Brian shows you how to innovate or die. Pretty easy choice, no?
aliza licht, SVP Global Communications, Donna Karan International
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual, both from Wiley. His blog, BrianSolis.com, is among the worlds leading business strategy and marketing resources.
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Experience is everything.
Whats the Future of Business? is not a questionits an answer.