experian marketing services
TRANSCRIPT
© 2016 Experian plc. All rights reserved. Experian Public.
© 2016 Experian plc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian plc.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may
be reproduced, modified, or distributed in any form or manner without prior written permission of Experian plc.
Experian Public.
2 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
• Experian helps marketers to make the most of their Data
• We help brands to drive revenue by creating and delivering great experiences for their customers, whenever they contact them and on whatever device they are using.
Experian Marketing Services
3 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
The Consumer Landscape
Source: Experian Marketing Services
69% of online adults
use their
phone or
computer while
watching TV
64%
of consumers
use 4+ devices in a
typical day
26% use more
than 6
4 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Source: ABI RESEARCH, 2013
15B Connected
devices in 2015 = 1B devices
40B Connected
devices by 2020
The Current Ecosystem
5 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Brands don’t have a clear picture of their customers
Source: Experian Data Quality, The data quality benchmark report; Experian Marketing Services, The 2015 Digital Marketer Report
6 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
The Customer Journey
7 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Channels Awareness Interest Desire Acquisition
Free shipping
Promotion
Catalog
Weekly newsletter
Loyalty capture
Community promotion
Postcard
Local discount
Display banner Retarget offer
Today’s consumers are already cross-channel Marketers are interacting cross-channel
8 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Developing a Actionable Audience Database
“Unknown”
“Semi-Known” Anonymous Visitors
“Known” Subscribers, Signed-in Users, Customers Mobile
+ brand awareness
+ targeting
– cost of effective impressions
+ timeliness
+ user experience
+ conversion
– cost of acquisition
+ personalization, relevance
+ lifecycle management
+ revenue opportunities
– attrition
Some of CMO’s Objectives How much do you know
about your digital audience?
Identity
Data
?
? ?
?
?
9 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
The path to a clear customer view
Identify customers across all devices and link the existing identifiers and data
Know where to reach customers and which offers will be most relevant
Engage customers through their entire journey
#customerDNA
10 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Complete customer
view
Demographics Locations + profile
+ assumptions
Behavior Online divide
+ clicks + views
+ content
Journey Social presence
+ triggers
Transactions Customer purchases
+ spend + loyalty
reward
Future behaviors Predictive
analytics + insights
Your data +
Data management Data quality
Making big data small, purposeful and actionable
11 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
Managing Consumer Life Cycle Cross Multiple Touch Points
Mobile Display
Web Email
Social
© 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential. 12
Data. Technology. Service.
The only marketing partner bringing together
30 years of data-
driven expertise,
leveraging the world’s
largest consumer
database.
Flexible, powerful solution
that unites customer identity
resolution, data quality,
analytics and cross-channel
marketing technology into a
single platform.
Consistently ranked
highest in client
satisfaction through
flexible service models,
responsive account
teams and cross-
channel expertise.
13 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
We have 17,000 employees working in offices across 37 countries
Argentina
Australia
Austria
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Denmark
France
Germany
Greece
India
Ireland
Italy
Japan
Malaysia
Mexico
Monaco
Netherlands
New Zealand
Norway
Peru
Poland
Russia
Singapore
South Africa
Spain
Taiwan
Thailand
Turkey
United Arab
Emirates
United
Kingdom
United States
Venezuela
14 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
We’re a leading global information services company
Revenue
US$4.5bn EBIT
US$1.2bn
Employees
c.17,000 Offices in
37 countries
For the year ending 31 March 2016.
* At 11 May 2016
© 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.
It’s about you and your customers
© 2016 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any
form or manner without the prior written permission of Experian. Experian Confidential.
For more details, please contact
Kent Fan, Business Development Manager Greater China
Email - [email protected]
+852 2839 5331
http://www.experian.com/marketing-services/