experian marketing services

16
© 2016 Experian plc. All rights reserved. Experian Public. ©2016 Experian plc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian plc. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian plc. Experian Public.

Upload: kent-fan

Post on 11-Apr-2017

67 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Experian Marketing Services

© 2016 Experian plc. All rights reserved. Experian Public.

© 2016 Experian plc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian plc.

Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may

be reproduced, modified, or distributed in any form or manner without prior written permission of Experian plc.

Experian Public.

Page 2: Experian Marketing Services

2 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

• Experian helps marketers to make the most of their Data

• We help brands to drive revenue by creating and delivering great experiences for their customers, whenever they contact them and on whatever device they are using.

Experian Marketing Services

Page 3: Experian Marketing Services

3 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

The Consumer Landscape

Source: Experian Marketing Services

69% of online adults

use their

phone or

computer while

watching TV

64%

of consumers

use 4+ devices in a

typical day

26% use more

than 6

Page 4: Experian Marketing Services

4 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Source: ABI RESEARCH, 2013

15B Connected

devices in 2015 = 1B devices

40B Connected

devices by 2020

The Current Ecosystem

Page 5: Experian Marketing Services

5 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Brands don’t have a clear picture of their customers

Source: Experian Data Quality, The data quality benchmark report; Experian Marketing Services, The 2015 Digital Marketer Report

Page 6: Experian Marketing Services

6 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

The Customer Journey

Page 7: Experian Marketing Services

7 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Channels Awareness Interest Desire Acquisition

Free shipping

Promotion

Catalog

Weekly newsletter

Loyalty capture

Community promotion

Postcard

Local discount

Display banner Retarget offer

Today’s consumers are already cross-channel Marketers are interacting cross-channel

Page 8: Experian Marketing Services

8 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Developing a Actionable Audience Database

“Unknown”

“Semi-Known” Anonymous Visitors

“Known” Subscribers, Signed-in Users, Customers Mobile

+ brand awareness

+ targeting

– cost of effective impressions

+ timeliness

+ user experience

+ conversion

– cost of acquisition

+ personalization, relevance

+ lifecycle management

+ revenue opportunities

– attrition

Some of CMO’s Objectives How much do you know

about your digital audience?

Identity

Data

?

? ?

?

?

Page 9: Experian Marketing Services

9 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

The path to a clear customer view

Identify customers across all devices and link the existing identifiers and data

Know where to reach customers and which offers will be most relevant

Engage customers through their entire journey

#customerDNA

Page 10: Experian Marketing Services

10 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Complete customer

view

Demographics Locations + profile

+ assumptions

Behavior Online divide

+ clicks + views

+ content

Journey Social presence

+ triggers

Transactions Customer purchases

+ spend + loyalty

reward

Future behaviors Predictive

analytics + insights

Your data +

Data management Data quality

Making big data small, purposeful and actionable

Page 11: Experian Marketing Services

11 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

Managing Consumer Life Cycle Cross Multiple Touch Points

Mobile Display

Web Email

Social

Page 12: Experian Marketing Services

© 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential. 12

Data. Technology. Service.

The only marketing partner bringing together

30 years of data-

driven expertise,

leveraging the world’s

largest consumer

database.

Flexible, powerful solution

that unites customer identity

resolution, data quality,

analytics and cross-channel

marketing technology into a

single platform.

Consistently ranked

highest in client

satisfaction through

flexible service models,

responsive account

teams and cross-

channel expertise.

Page 13: Experian Marketing Services

13 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

We have 17,000 employees working in offices across 37 countries

Argentina

Australia

Austria

Brazil

Bulgaria

Canada

Chile

China

Colombia

Costa Rica

Denmark

France

Germany

Greece

India

Ireland

Italy

Japan

Malaysia

Mexico

Monaco

Netherlands

New Zealand

Norway

Peru

Poland

Russia

Singapore

South Africa

Spain

Taiwan

Thailand

Turkey

United Arab

Emirates

United

Kingdom

United States

Venezuela

Page 14: Experian Marketing Services

14 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

We’re a leading global information services company

Revenue

US$4.5bn EBIT

US$1.2bn

Employees

c.17,000 Offices in

37 countries

For the year ending 31 March 2016.

* At 11 May 2016

Page 15: Experian Marketing Services

© 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Confidential.

It’s about you and your customers

Page 16: Experian Marketing Services

© 2016 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any

form or manner without the prior written permission of Experian. Experian Confidential.

For more details, please contact

Kent Fan, Business Development Manager Greater China

Email - [email protected]

+852 2839 5331

http://www.experian.com/marketing-services/