expectations for mobile
TRANSCRIPT
20%are developing mobile platforms for wearables
16%are not but will soon
50%14%are unsure
don’t plan to
Mobile apps
Social mediaMobile websites
Connected platformsWearable devices
Chatbots
EXPECTATIONSFOR MOBILE
A recent survey of executives from Open Mobile Media shows how the
business community expects to prioritize mobile development.
Mobile development priority rankings
Wearable apathy of those surveyed:
Mobile data pointsExecutives are using these data points to personalize mobile experiences:
72%60%59%43%43%19%
8%
Past interactions
with app Location
Purchasehistory
Past interactionswith brand Time for user
Weather
Other
© 2016 STR, Inc. All Rights Reserved. illustrations: annamarie hudsonSource: Open Mobile Media