Tahir FayyazSenior Consultant

@TFayyaz

Expanding Google Analytics with the APIs

DBi and Google are both on a mission to make your business

Data-Driven

How DBi Are Taking Clients Forward with The Google Stack

Classic Google

Analytics

Where Most Companies Are Right Now.

The industry is moving forward

How DBi Are Taking Clients Forward with The Google Stack

UniversalAnalytics

Classic Google

Analytics

Where Most Companies Are Right Now.

The industry is moving forward

Must Upgrade By End Of 2014.

Do you want to use the new features?

Adwords

How DBi Are Taking Clients Forward with The Google Stack

UniversalAnalytics

Classic Google

Analytics

Universal AnalyticsPremium

Where Most Companies Are Right Now.

The industry is moving forward

Must Upgrade By End Of 2014.

Do you want to use the new features?

True data driven business.

Unsampled data + other big benefits!

BigQuery

DoubleClick

Adwords

What DBi Have Been Working On

Enhanced Ecommerce - Understand The Full Checkout Flow

Enhanced Ecommerce - Remarket Basket Abandonments

Track UserID - Understand Cross Device Behaviour

Dimension Widening - Bringing In CRM data

Do More With APIs

APIs Let Your Business Communicate with the Google Technology Stack.

Customise and Automate.

75+ Google APIs

3 Google Analytics API Categories

Collection Configuration Reporting

Measurement Protocol API Data Import API

Filters API

Management API

Core Reporting API

Real Time API

Embed API

Android Everywhere

Android Wear - Future Of Mobile Devices?

Android Moto360 + Collection API

Respond to a SMS to make a purchase directly from your smartwatch.

Track these interactions in Universal Analytics

Tahir’s SMS Food Delivery Service

Send a SMS

Follow the instructions

07903 567 891

Enjoy your food!

“Hi Tahir I’m Hungry”

SMS Demo - How It Works

Receive Instructions Receive Meal Options Place Your Order

SMS Demo - Tracked in Universal Analytics

Management API - Data Import

User Id True Value Bets Placed

Collected On Website CRM Data Import Custom Metric

Collection APIMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Collect Data From Various Channels

Collection API + Data Import APIMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Collect Data From Various Channels & Import Data From

Your CRM

Offline

CRM

client id

Publisher

Collection API + Data Import API = Smarter RemarketingMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Use Universal Analytics segment

to power remarketing lists

doubleclick remarketing lists

Offline

CRM

client id

Reporting API - PadiTrack - Funnels for Historic Data

Embed API - Build Your Own Interface

Embed API - World Cup API + Reporting API

MeasurePlayground.com

Fill The Brazil World Cup 2014 Stadiums

Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game?Use your Google Analytics data to find out by generating your own unique visualisation.

BigQuery API

Tableau Integration

Create custom dashboards using Tableau which queries the BigQuery API directly.

Process large amounts of data FAST!!

Links to visit

World Cup API + Embed API - http://measureplayground.com

Embed API - https://developers.google.com/analytics/devguides/reporting/embed/v1/

Collection API - Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/

Config API - https://developers.google.com/analytics/devguides/config/

Reporting API - https://developers.google.com/analytics/devguides/collection/protocol/v1/

Tahir FayyazSenior Consultant

@TFayyaz

Thanks For Listening