exotic cars blog
DESCRIPTION
presentation on how to create blog and internet marketing tools.TRANSCRIPT
EXOTIC CARS BLOGName: Arjun Varma
Chris RajaduraiDate: April 25th 2011
URL: exoticcarzs.blogspot.com
PERSPECTIVEInternet users in the world 2005 to 2010
Online Landscape world wide
Figure 1 Figure 2
SO
CIA
L NETW
OR
KIN
G
4.5 billion active users
REVOLUTIONIZED- the online business market
Socia
l Netw
ork
ing
GR
OW
TH
BLO
G C
onsu
mptio
n
Increased consumption
in Canada
Involvement of older
segment
Canadian’s more
involved in BLOG’s
BLO
G: E
XO
TIC
CA
RS
Topic: Exotic Car’s
About: Review, information and News
Why Exotic Cars?
List of Blog Posts
Upcoming
Auto Show Debut
Recent Launch
FAC
EB
OO
K, T
WIT
TE
R A
ND
YO
UTU
BE
Started after blog launch
Interaction of Facebook
28 like on Facebook page
30 Followers
YouTube
61 Channel Views
BLO
G P
ER
FOR
MA
NC
E
Performance:
January to April 2011
90 visits
58 absolute unique visitors
Average time on site 6.50
bounce rate 44.44%
new visits 64.44%
Traffic:
61.45% referring sites
blogger #1 Facebook # 2Twitter #3
25.30% direct traffic
3.25% search engines.
Blog rank:Blog Grader 44IceRocket
Key Learning:
Blog: Critical for Reaching target audience
Blog Creation: Design, Template, creativity
Blog Content: Plagiarizing, Copyright, Analytics, SEO
Facebook: Critical for driving traffic
Facebook Page: Posts, Discussions
Facebook insight: metrics for content
Critical: Critical for Creating Awarness/Marketing
Following
Tweet and Retweet
Recommendation
Blog Improvement
Search Engine Optimization
PPC Campagin
› Sample PPC
Recommendation
Display Ad
Ad Placement:
1. www.topspeed.com2. www.carpages.ca3. www.autoguide.com4. www.insideline.com5. www.autocatch.com
6. www.autos.ca7. www.motortrends.com8. www.truedelta.com9. www.leftlanenews.com10. www.theautochannel.com
Recommendation
Affiliate Marketing
PR
Email Marketing
