executive summary
TRANSCRIPT
Michele GajderowiczMarketing Consultant
Executive Profile
Name:“Michele Gajderowicz”
Age: “Forty-Something”
Favorite Food: “Pizza. No wait! French fries. No, pizza…”
Favorite Sport: “Golf, silly!”
Handicap: “13 at the moment, but I’m chasing down the single digits!”
Education: “Master’s in Management from Rosemont College
Supported by a couple of continuing education classes fromthe School of Hard Knocks.”
Words to Live by:“You only get one reputation,
If you screw it up you can’t ever get it back ---Don’t screw it up!”
“Michele is an innovative, creative, team-builder. She’s a big picture thinker……We placed our advertising dollars in her hands and she delivered! ”
E. Granahan, GolfTEC Franchise Owner
Marketing Annual Sales Quotas in Excess of $8 Million Annual Budgets of Over $2 Million “Mom & Pop,” Fortune 500, and Global 2000
Experience
Management Corporate Wholesale / Retail Merchandising Creative Services
Media Television Production Content Development & Distribution Graphic Design / Identity Development Contributing Editor – Print
Operations Individual Business Units (IBU’s) Multi-Location / Multi-Market Business Units
Executive Experience
Current Resume
“Inside Golf” TVA Production of CCI Communications, Inc. West Chester, PA 2007 – Present
Director of Marketing & New Business Development-Chief strategist responsible for the financial & creative development of a 52 week golf television magazine.
Creates plans to produce financial self-sufficiency and long-range sustainability.
Develops new sponsorship, advertising, product placement & vendor relationships.Conceptualized, Designed & Built 6 New Revenue Streams.Increased Operating Capital by more than 170%.Increased Sponsorship Participation & Sponsorship ROI.Produced Net Growth for Stake Holders.
Cultivates weekly story development, talent selection, oversight & creative direction.Selects weekly programming: golf course, club & resort locations.Coordinates all travel, logistics and shooting.Maintains the Production Calendar and all aspects of implementation and follow-up.Manages viewer metrics and quality/quantity evaluation.Designs and implements on-air contests and special segments.Expands cable network placement & distribution, including new market development.
Creates & implements all marketing strategies: media, print, web & TV.Maintains PR relationships and campaign strategy development. Enjoys significant operational responsibility.Travels extensively (+60%).
Current Resume - continued
“The Red Zone Challenge” © 2008
Executive Producer- Dreamer, Writer, Producer, Golf Enthusiast, and all-around Big Kid…
Nearly a year long creative project, adapted from the book Golf’s Red Zone Challenge, by Golf Magazine “Top 100 Teaching Professionals,” Charlie King & Rob Akins.This 1-Hour, made-for-television pilot aired in the fall of 2008 and was available in over 25 million homes
across the USA.
Partnering with Charlie King (PGA), Rob Akins (PGA), and the many amazing professionals of Reynolds Plantation and the Reynolds Golf Academy, the show’s Team Finals were taped on-location in August of 2008.
A significant component in the success of this program was due in large part to the development of strategic partnerships with additional sponsors & advertising associates including:
- TaylorMade adidas Golf
- GolfTEC / Philadelphia
- Eyeline Golf
- Miller-Coors Brewing Co.
“Michele builds relationships. She understands the value in creating ‘win-win’ projects.A lot of people say they’re going to do something but never follow up.
Michele says she’s going to do something and she does it!”B. Houghton, VP Reynolds Plantation
Hundreds of Hours of Preparation…- Cultivating relationships.- Selecting & developing on-air talent.- Determining cast & crew (50+ individuals).- Site selection, logistics, travel, wardrobe, housing, craft services, etc. - Network placement & distribution.
- Creation & implementation of all marketing strategies.- Development of vendor and sponsor partnerships…
…And Almost as Much Post Production…
Production
To Watch, Click the Box Above. When You’re Finished, Hit “esc”
Current Resume - continued
Empire Golf ManagementPomona, NY 2005 – 2007
Vice President of Marketing-Chief Marketing Officer for a major, east coast golf design, development & management corporation.
- Controlled and accounted for all Marketing Department P&L and ROI.- Supervised all marketing strategies for several hundred line, staff and management personnel.- Managed all marketing media for eight (8) golf course properties.- Developed & implemented CRM strategies, metric, and qualitative/quantitative evaluation tools.- Managed a MidAtlantic based sales force and their respective support staff teams.
- Created sales plans, tools & strategies, training & associated peripheral collateral materials.- Developed & implemented products, designed images, created internal & external media.- Hired & managed all marketing related vendors & suppliers.- Purchased & developed all media buys (radio, TV, web, print).- Authored advertising, presentation materials, corporate incentives, newsletters, reports, etc.- Supervised the development, design & management of all commercial web sites.- Spearheaded all demographic/psychographic research and customer drill-downs.- Enjoyed significant operational responsibility at both the corporate and course levels.
Traveled extensively (+80%). Espoused 24/7 dependability.
“Michele is the epitome of an out of the box thinker……She possesses a great marketing mind and a collaborative spirit.
Michele can always be counted on to bring her best to the job at hand.” T. Reihm, Senior Director of Golf Marketing – Smith O’Keefe & Associates
Current Resume - continued
CBA Information ServicesCherry Hill, NJ 2002 – 2004
Creative Director-Lead design director for all internal & client-based media, brand identity strategies & development.
- Designed, implemented and managed all:Advertising & public relations campaignsImage & corporate identity collateralInternal & external media
- Developed, designed & managed the commercial web sites and B2B correspondence.
- Conceptualized, designed & built:All trade show exhibits and materialsRelated advertising, pre/post show collateral, promotional materials & incentives.
- Spearheaded all targeted marketing efforts, demographic implementation & direct mail media.
- Maintained control over development, implementation & accountability for:Creative services budgets, P&L and ROIProduction schedules & logistics
- Planned & conducted all focus groups, meetings & special events.
- Designed, wrote and produced:Internal & external presentation materialsCorporate incentives & promotionsNewsletters, quarterly & annual reports
Additional Projects
Main Line Media News / Main Line LifeWynnewood, PA
Contributing Editor-Content writer for “Great Golf” a special feature insertion.
Golf Industry Marketing & Operations ConsultationUSA
Private ConsultantStrategic Analysis, Organizational Planning and Implementation (by appointment).
MEMBER
Awards & Nominations
Graphic Design Magazine2006 American Graphic Design Award – 1st Place
Interactive Media
Philadelphia Business Journal2006 Women of Distinction – Nominee
Garden State Woman2006 Woman of the Year – Nominee
New Jersey Advertising2006 Jersey Award –1st Place
Collateral Brochure - 8pp or more, 4/c or more
Project Legacy2005 Pearl Honoree – National Award Winner
New Jersey Advertising2005 Jersey Award –1st Place
Collateral Brochure - 8pp or more, 4/c or more
New Jersey Advertising2005 Jersey Award –2nd Place
Collateral Brochure - 12pp or more, 4/c or more
Special Olympics New Jersey2004 Spirit Award for Leadership
Email:[email protected]
Snail Mail: Pennsylvania
Post Office Box 72888Thorndale, PA 19372
New JerseyPost Office Box 8482Turnersville, NJ 08012
Contact Information