exceptional webinars outline

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Webinars are the 21st century way to train learners, coach clients and market your products and services. They help you deliver information to more people, faster, with more fun. Training for business, non-profit and independent professional service providers. 5 Keys to Webinar Success Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada 1. 403. 390. 3999 www.exceptionalwebinars.com Exceptional Webinars

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A comprehensive outline of the 5 courses in the Exceptional Webinars program. For more details visit http://www.exceptionalwebinars.com

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Page 1: Exceptional Webinars Outline

Webinars are the 21st century way to train learners, coach clients and market your products and services. They help you deliver information to more people, faster, with more fun.

Training for business, non-profit and independent professional service providers.

5 Keys to Webinar Success

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com

Exceptional Webinars

Page 2: Exceptional Webinars Outline

Module 1: Research and Design

Topic Description

1. Self-assessment

Are you ready to develop and deliver truly exceptional webinars?

Conduct a brief readiness assessment.

Receive a helpful checklist.

2. Webinars, E-learning and Virtual Presentations

What are the differences? Why should you care? Knowing what youʼre offering, to whom and why youʼre offering it are key questions to be answered when you are developing your programs.

Find out the different types of virtual sessions.

Decide which one suits your needs best.

3. How to choose a webinar provider

Donʼt waste your money or your time on providers that arenʼt right for you.

Find out what criteria are important and why you should care about what different companies offer.

Learn how to tap into free trials and other goodies offered by providers before you put your money on the table.

4. E-learning principles

Myth: Face to face programs can be easily “dumped” into an online format. Wrong!

Learn some important principles of virtual presentations and e-learning in this development phase of your webinar.

Find out what makes people love a webinar.

Discover what keeps your participants engaged and wanting more.

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com

Page 3: Exceptional Webinars Outline

Module 2: Technical Wizardry

Topic Description

1. Tech simplified Do your eyes glaze over when you hear the word 'technology'? Problems with technology can ruin a perfectly good webinar.

Get an overview of basic webinar technology.

Learn tech concepts in plain, simple language.

Understand your technology needs.

2. Hardware Everyone knows that you need a computer to give a webinar. They may not tell you about their secrets, but we'll reveal them for you!

Learn what tools of the trade the pros use to make their webinars great.

3. Internet connection

When it comes to producing exceptional webinars, the kind of Internet connection you have matters.

Learn what factors do you need to take into consideration for yourself, your co-presenters (if you have them).

Find out how to communicate technical needs to your participants in clear, simple language.

4. Telephony An overview of telephony and its applications for webinars.

Find out what telephony is and how it relates to webinars.

Assess whether telephony is right for you.

5. Slides Tech tips on how to prepare your slides expertly.

6. Recording Learn how to record your session.

7. Troubleshooting Get practical tips on what to do when things go wrong.

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com

Page 4: Exceptional Webinars Outline

Module 3: Exceptional Webinar Program Content

Topic Description

1. Content In the world of presentations and training "content is king". No where is this more true than in a virtual environment.

Learn how to deliver top-notch content.

Learn how to organize your content for a virtual environment.

2. Timing Every second counts in your webinar.

Learn how long your webinars should be and why.

Learn how to divide the time you have for maximum effectiveness.

Learn about the purpose and role of webinar hosts and moderators. Do you need one? How do you find them?

3. Slides When it comes to slides there's the good, the bad, the ugly -- and the exceptional.

Learn best practices for effective webinar slides.

Find out how many slides you need

Discover best practices for virtual slide presentations.

Find out what common pitfalls to avoid.

4. Hosts, Moderators and Presenters

You can run webinars alone or with others. Find out the different roles that need to be filled to run an effective webinar.

Learn the purpose and role of webinar hosts, moderators and presenters.

Determine if you need a host or moderator.

Find out where to get the right people to fill these roles.

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com

Page 5: Exceptional Webinars Outline

Module 4: Exceptional Webinar Extras

Topic Description

1. What are extras?

Learn what “extras” are and why you absolutely need them in your webinars.

Learn how extras continue to work for you long after your webinar has finished.

Get a helpful checklist of “virtual extras” you can create quickly and distribute easily.

2. Create value Tap into the mindset of your participants.

Learn how to use extras to create exceptional value for your participants.

3. Position Yourself as an Expert

By creating more value for your participants, you also solidify your own position as an expert in your field.

Discover how “virtual extras” help you to position yourself as a “go to” person in your field.

Learn how extras help to deepen your credibility with your participants.

4. Create Your Own Extras

Learn how to develop your own virtual products that you can use as webinar extras.

Find out what tools you need and what tools you may already have to quickly produce your own extras.

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com

Page 6: Exceptional Webinars Outline

Module 5: Webinar Marketing and Management

Topic Description

1. Registration Find out about easy-to-manage registration systems that allow you to collect custom information from your attendees.

Learn about online systems that you can access from any computer with an Internet connection, so you can manage your registrations even when you are on the road.

2. Marketing Learn how to promote your webinars powerfully to generate more interest, engage more people, increase your registrations.

Get tips and tricks on how to effectively promote your webinar online using social media.

Find out how to tap into your own networks effectively, so people you know get excited about what you're doing and want to help.

3. Pricing Should you charge a fee or your webinars? If so, how much? Some virtual sessions can be monetized and others canʼt.

Learn how much people will pay and why

Get sample pricing schedules and a checklist that are exclusive to attendees of this seminar.

4. Evaluation Every speaker, educator and trainer knows the value of having participants evaluate their sessions.

Learn how to effectively evaluate your webinars and get valuable feedback to keep your quality exceptional.

Find out how collect testimonials..

5. Follow-up This is a key component that many people overlook.

Learn how to stay connected to your participants.

Increase your conversion rate through effective follow-up.

Suite 27, 7172 Coach Hill Rd. SW, Calgary, AB, T3H 1C8, Canada1. 403. 390. 3999

www.exceptionalwebinars.com