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5 Reasons To Use SMS For5 Reasons To Use SMS ForBetter Customer ServiceBetter Customer ServicePosted on March 5, 2015 by admin

Despite the impressive efficiency of emailand social media channels in customerservice, mobile services such as SMS haverefused to fade away. Actually, with morethan 90 percent of mobile owners usingtext messaging, any seasoned marketerwill undeniably see a viable channel tooffer better customer service. Nowadays,people are opting to use SMS to

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communicate with family and friends, as

text messages are cost-effective andquick. With this simple yet profoundknowledge, many businesses areembracing SMS as a way to reachcustomers and clients. SMS can be apowerful mode of communication withcustomers as it can inform, update or alertthem; hence, cultivating a robustcustomers relationship. If you are lookingfor an efficient and viable means to offerbetter customer service for your clients,then the following 5 benefits of using textmessaging will convince you to embraceon this incredibly effective means ofcommunication;

Speed

In business the customer is king. Although

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the phrase is cliché, it considerably isactually true. Just like a king ought to beserved with a sense of professionalism andurgency, so does a customer. You cannotoffer quick customer service if you don’thave a quick means to reach them. SMSare quick to send, quick to read and quickto respond to. Consequently, it wouldsuffice to say that text messages are thespeediest means to reach a customer. Thebest part is that texts can even be sent inbulk in case you want to inform all yourcustomers about a new product or service.Customers always feel valued when theyreceive quick customer services.

Cost

Today’s business place, unfortunately, hasbeen characterized by the turbulentfinancial crisis. If a company is to service,it has to look for ways to maximize itsprofits while minimizing its cost. This is theprime reason marketers are looking forcost-effective and timely methods ofcommunication. A quintessential exampleof a cost-effective and timely means ofcommunication would be the SMS. Due tothe pocket-friendly nature of texting, youwill be able to offer improved customerservice. The cost effectiveness is a twoway when it comes to SMS. The customer

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will also benefit as they can simplyrespond by messaging back, which ischeaper compared with posting a letter orif they were to call the company.

Personalization

There is no better customer service likethe one that has been personalized. ViaSMS, you can make sure that you offeryour customers personalized customerservices. If you have the customer’s name,it will be sensible to refer to him/her bytheir name as it brings about a subtlesense of community. A personalizedcommunication via text to the customergives the customer a sense of belonging.This eventually earns their loyalty.Remember; always uphold the businessmaxim that states ‘customer retention isbetter than customer acquisition.’

Engaging

The term engaging is simple yetcomplicated; simple to state yet puzzlinglycomplex to be implemented. However,something engaging simply means

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something that strikes and grabsattention. With SMS, you can learn a fewthing about being engaging because thetext messages you will be want to send tothe customer ought to be captivating yetengaging. You have to be particular,precise, engaging, and informative on thetype of text you send to your customers inorder for you to offer better customerservices.

Compared to emails, SMS stacks morefavourably when it comes to beingengaging. While there is the likelihood ofpeople ignoring their emails, most people

don’t ignore their text messages. Also,unlike, emails that can be easily filteredout as spam, SMS will help you offer bettercustomer service as SMS don’t have spamfilters.

Convenient

People go practically everywhere with theirmobile phones. This means, by using SMSfor your customer services, you areguaranteed to reach your customer. Onthe other hand, your customer does notneed to go up and down checking theirmail (if their phones don’t have internetaccess) to get information from yourbusiness. The SMS makes sure that theyget whatever information they want fromthe convenience of their phone. Theconvenience that comes with using SMS asa means to offer better customer servicesmakes it more reliable.

Conclusively, the cost, engaging,convenient, speed, reliability, anddirectness benefits of using SMS willdefinitely help you to offer improved andbetter customer service.

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