ENTREPRENEURSHIP WINTER SCHOOL HONG KONG 2015SURVIVAL GUIDE

Designed by ThY/LAB

MAIN PARTNERS

LOCATION PARTNER

INDEX

CONTACTS 5

CONNECT WITH US 6 WELCOME 7

ABOUT US 8

OUR FIELDS OF ACTION 9

WHAT WILL YOU DO? 10

MEMBERSHIP 13

PROGRAM 14

THE SPEAKERS 16

THE TEAMS 20

VENUES 21

CONTACTSLoretta Lo Pak Sin+852 6689 6287

loretta@thinkyoung.eu

Sophia So Wai Kwan+852 6157 7083

hkoffice@thinkyoung.eu

Alberto Gerosa+852 6425 4187

alberto@thinkyoung.eu

Davide Arosio+852 9605 2476

davide@thinkyoung.eu

5

CONNECT WITH US

WI-FIHKU Open WI-FI

WEBwww.entrepreneurshipschool.com

www.thinkyoung.eu

TWITTER@ThinkYoungTW

@Entreprnschool

#entrepreneurshipschool

FACEBOOKwww.facebook.com/thinkyoung

www.facebook.com/thinkyoungentrepreneurshipschool

Group: Entrepreneurship Winter School, Hong Kong 2015!

LINKEDINThinkYoung Office

Group: Entrepreneurship School

6

WELCOMEStarted in 2011 the Entrepreneurship School began with one idea: that

university professors aren’t teaching students how to become success-

ful entrepreneurs.

What’s missing?

There is not enough entrepreneurship education in Europe. At the same

time the most effective teachers and inspirers of entrepreneurship, are

actual entrepreneurs. University education is too theory based, with stu-

dents learning from professors who don’t engage with the real life situ-

ations needed for success. When speakers are invited, they tend to be

bankers, consultants and managers, with students wanting to do the

same.

Our aim is to change this.

Our mission has been to actively engage students in a hands-on and in-

teractive school where students can develop their entrepreneurial skills.

This is why we created the first school without professors.

Young people have loved this concept. Starting from one class with 25

participants on 2011, in 2014 we ran editions forover 300 people in both

Brussels and Honk Kong - and continue to grow.

One more thing: as of 2013 we also run a Junior Edition for 14 -18 year

olds.

ThinkYoung Team

7

ABOUT US

What is ThinkYoungThinkYoung is a think-tank concerned with young people.

Why do we exist?

Rather simple, we are the next generation.

We believe it is imperative to empower and provide a voice for young generations.

Through a variety of programs we aim to get our voices heard by decision-makers.

ThinkYoung currently boosts a network of more than 250.000 young individuals

involved in student organisations, and various corporate and institutional

connections in Europe and Asia.

We are now based in Brussels, Geneva and Hong Kong.

8

OUR FIELDS OF ACTION

EntrepreneurshipBecause young entrepreneurs are the key to innovation and growth, we are acting to

inspire young Europeans, in order to boost confidence levels and to encourage them

to pursue entrepreneurial dreams.

EducationThis is a particular focal point at ThinkYoung. We invest in young people’s education

with a vision to create better citizens for tomorrow. Our goal is to develop an infra-

structure where we offer highly beneficial learning programmes.

EnlargementWe want to show young Europeans diverse living conditions and the variety of cul-

tures within our continent. We think that mutual understanding is the first step in im-

proving integration and therefore European strength.

EU/AsiaWe aim to connect the European young generation with their Asian counterparts.

Through this, our goal is to extract the best practices in educational, entrepreneurial

and environmental cultures from the 2 continents, additionally highlighting similarities

and acquiring a greater degree of awareness.

Energy and EnvironmentWe want to ensure young Europeans have a say and allow them to raise their voice

on the matter. We want to improve a network across Europe, whilst sharing and en-

hancing knowledge on this topic.

9

WHAT WILL YOU DO?

Entrepreneurship Winter School Hong KongFollowing the success of the Entrepreneurship Summer Schools in

Brussels and Hong Kong, ThinkYoung and the University of Hong Kong

are presenting the 2nd edition of the Entrepreneurship Winter School

Hong Kong.

There are no professors or teachers, only real entrepreneurs who are

ready to share their ideas, experiences and knowledge.

In Hong Kong we welcome 35 participants from various cultural, creative

and occupational backgrounds, offering a true international experience.

The event will take place at the grounds of the University of Hong Kong.

In addition to our workshops, we will provide a trip to the Huawei HQ’s

in Shenzhen to witness an example and hotbed of innovation with en-

trepreneurial spirit.

10

The EWS is unlike any other entrepre-

neurship learning program out there.

This is due to its unique methodology

which is driven by the idea that Entrepre-

neurship goes beyond opening a busi-

ness; it is a life which enables people to

turn their ideas into action.

We believe being a student of entrepre-

neurship means you should learn in a pro-

active and direct manner. This is why at

the EWS Hong Kong you will find no pro-

fessors, no books, and no lectures; only

entrepreneurs passing on real business

experience directly to you, giving invalu-

able knowledge you cannot find in books.

Active participationBy concentrating on concrete projects,

you can effectively work in teams to de-

velop the necessary skills to establish and

achieve goals, as well as gain confidence

through truly experiencing the satisfaction

of building upon your own ideas.

Each workshop output will be generated

by you, the participants, as it is your task

to interview the established entrepreneurs

to seek their views, principles, and (good)

practices, on a series of themes relating

to entrepreneurship. Each interview will

be designed and reviewed by teams of

nine who will be assigned their themes in

advance.

How it works: teams, speakers, themes.Overall, there are 34 participants that form

5 teams of 7 students.

There are 4 days of workshops.

Every day is divided into 2 sessions: morn-

ing and afternoon. In total 50 participants

will attend 8 workshop sessions.

What happens in the interview rooms?Each of the 5 teams in the room is given

20 minutes with the speaker to interview

him or her about one of the 4 themes.

Each time the speaker rotates, the inter-

view theme changes as well. This means,

that each team and each class gets to

cover every one of the 4 themes.

Themes of the School:1. Entrepreneurial idea

2. Market and media

3. Resourcing your Entreprise

4. Networking

Methodology of the School

11

Create your Business IdeaWe want you to get a head start in entre-

preneurship by coming up with your own

business plan! In your teams, you will

have time to think of an innovative busi-

ness idea and be ready to present it at the

end of the week.

The speakers met throughout the week

will be present on the final day in order to

give you and your team feedback on your

business plan. The best plan will receive

a special prize!

It’s all about you!The invited speakers are here to act as

mentors, to inspire and to guide you.

However, the success of the workshops

relies much more on your own efforts.

The workshop output will be generated

entirely by you and your fellow partici-

pants. You learn to work in a team and to

collaborate with other entrepreneurs.

Remember, two heads are better than

one!

The workshop format gives you practi-

cal first-hand experience of organising

a learning event – real entrepreneurship

in action, not simulated business games.

The competitive element reflects the com-

petitive environment in which all entrepre-

neurs must survive.

12

MEMBERSHIPAll students participating to the 2nd edition of the ThinkYoung Entrepre-

neurship Winter School Hong Kong automatically obtain the Young Mem-

bership for 2014.

Once you become a Young Member you will receive the following:

* All current ThinkYoung publications, including the ThinkYoung newsletter

* A subscription to ThinkYoung’s journals

* Invitations to future conferences held by the ThinkYoung team

* VIP invitations to ThinkYoung events

* A bi-monthly update on research and projects

* 10% discount on ThinkYoung’s Entrepreneurship Schools

The membership is for 12 months, so before it expires we will send you an

email to remind you of your renewal. For more information or to ask any

questions please contact members@thinkyoung.eu.

13

14

PROGRAM*

MON 5th

10:00 - 12:00

TUE 6th

REGISTRATION

12:00 - 14:00

SIMON SQUIBBNest

OPENING LUNCH FREE TIME

14:00 - 16:00

18:00

CHARLES MOKLegislative Councillor

16:00 - 16:30

16:30 - 18:00

COFFEE BREAK& NETWORKING

ALEX TANGXCOR SpaceExpeditions

SOCIAL ACTIVITY

COFFEE BREAK& NETWORKING

CINDY KOCindiddy.com

FREE TIME

VISIT ATHUAWEI

HEADQUARTERS

JOAO SEABRAJump Willy

15

*Timetable is subject to changes

WED 7h THU 8th FRI 9th

PREP PRESENTATIONS

COMPETITION 1

JIM COKEHillman Reinier

FREE TIME

VISIT ATHUAWEI

HEADQUARTERS

FREE TIME

PREP PRESENTATIONS

FREE TIME

COFFEE BREAK& NETWORKING

COMPETITION 2

GALA DINNER

JENNIFER CHENGGlam-it!

LUCA BARBERSZalora

THE SPEAKERS

16

ALEX TANG / CEO of XCOR AsiaAlex is the CEO of SXC Asia, leading the company’s business

expansion in Greater China. Since a child, he has been intrigued

by technology, cars and space travel. His dream is to be the first

in Hong Kong to travel into space.

With this aspiration, Alex met Michiel through a business partner

and ventured into the business of space tourism, taking him a step

closer to realizing his dream.

Alex holds a BSc from the University of New South Wales and

completed his MBA at University of Technology in Sydney.

His entrepreneurial spirit started as soon as he graduated, where

he helped expand his family’s footwear business across Greater

China.

CINDY KO /Founder of CindiddyEstablished in 2008, Cindiddy is an influential fashion and lifestyle

blog based in Hong Kong that speaks to the trendsetters, taste-

makers, and artists of the world.

Cindy Ko, the talent behind the site, curates a collective of her

fashion, personal style, health, and travel inspiration.

She has been featured in major magazines and covers many

large-scale fashion events, including Fashion Week in New York

and Australia. Cindiddy worked with esteemed brands such as

Jimmy Choo, Cartier, Stella McCartney, Ralph Lauren,Max Mara,

Burberry Prorsum, Hogan, Hugo Boss, and Karl Lagerfeld.

CHARLES MOK, JP /Legislative Councillor(Information Technology), HKSARCharles is one of the ICT industry pioneers in Hong Kong, as Hon-

orary President of Hong Kong Information Technology Federation,

former Chairman of Hong Kong Internet Service Providers Asso-

ciation, and Co-founder of Internet Society Hong Kong.

Internationally, Charles served as Chairman of Asian, Australasian

and Pacific Islands Regional At-Large Organization, Internet Cor-

poration for Assigned Names and Numbers during 2011 and 2012.

Charles is active in public services with a view to upholding the

core values of Hong Kong of which include democracy, liberty, hu-

man rights, rule of law and integrity.

He serves as a member of the Digital 21 Strategy Advisory Com-

mittee, and Consultation Panel of West Kowloon Cultural District

Authority.

17

JOÃO SEABRAFounder of Jump WillyHe is the founder and partner of Jump Willy (Portugal and Hong

Kong), We Came from Mars, Uou, Criatividade Digital, and Idea

Lab Diogo Vasconcelos. He won various international and nation-

al awards, in film directing, animation, and entrepreneurism, such

as the “Young Creative Talent” award by the European Union or

the Silver Dolphin at Cannes Corporate Media & TV Awards.

His main company Jump Willy, creates Worldwide for brands such

as BMW, Nokia, Axe, Vodafone, Danone, H&M and many others.

He’s passionate for traveling and extreme backpacking for remote

and isolate areas of the World.

18

SIMON SQUIBB /CEO of Nest InvestmentsAs an angel investor for over 18 years, Simon is dedicated to

bringing ideas to life and helping the next generation of entrepre-

neurs in Hong Kong achieve their dreams.

As founder of multi award-winning, globally respected creative

agency, fluid, Simon worked with an impressive list of clients and

partner brands including Estée Lauder China, Fortune, CNN, Wall

Street Journal Asia, Li & Fung, Citibank China and Starbucks. As

CEO of Nest Investments, Simon leverages his extensive network

and experience to mentor and develop Hong Kong based start-

ups and entrepreneurs.

JIM COKE /Founder of Hilmann ReinierJim is the classic “bootstrapping entrepreneur”. His achievements

are remarkable because he landed in Hong Kong with no contacts,

friends or family and battled his way through to Hong Kong’s larg-

est supermarket chain with a brand he developed from nothing.

This was all achieved without the help of consultants, advisors,

bank loans, local Chinese partners or foreign investors. Jim’s

view on entrepreneurship is unconventional and at the same time

practical and based almost entirely on the notion of “always doing

more with less”.

Hilmann Reinier now develops new brands coming into Asia and

has expanded its portfolio from coffee to beer, chocolates, tea,

rum, malt drinks and stouts. The Hong Kong Entrepreneur: From

Start-up to Supermarket in 18 months is Jim’s account of his jour-

ney and it will be available in Dymoks’ bookstores in 2015.

JENNIFER CHENG /Founder of Glam-it!After a career as an actress and model in the US upon graduat-

ing from Brown University, Jennifer earned her MBA from HKUST

and became known as one of Asia’s leading female entrepreneurs

and passionate players in the Technology, eCommerce, and So-

cial Media space.

Jennifer’s current venture is Glam-it! a beauty & fashion brand

and tech company with the revolutionary and patent pending

GlamPact, the first all-in-one customizable, refillable, lighted lux

makeup compact with skincare ingredients, complete with a re-

chargeable LED lighted mirror.

Glam-it! products are available at fine retailers including Harvey

Nichols, Luxola.com, and is currently available in 11 countries.

19

LUCA BARBERIS /Manager at ZaloraAs the Director of Marketing, Luca Barberis currently heads the

marketing team of ZALORA Malaysia, Asia’s Leading Online

Fashion Destination. His roles include managing the company’s

marketing activities, ranging from paid advertising to public rela-

tions and corporate partnerships.

Luca is responsible for ZALORA’s many successful marketing ef-

forts, fueling the company’s growth.

Luca is also the founder of Digital Shots Ltd, a online and mobile

publisher, running a portfolio of websites with up to 1Mil visitors

per day. The company works in online advertising, software down-

loads and mobile apps distribution with a focus on India, Brazil

and South East Asia.

BLUE TEAM RED TEAM

ORANGE TEAMYELLOW TEAM GREEN TEAM

Newk Sien Choong Kam Chong

Chun Kuen Ho

Wai Tung (Rachel) Ko

Ka Wai (Andy) Kai

Tin Yeung Wong

Chi Kwan (Jacque-line) Lau

Bek Ali Khan Mamak-aev

Randula Yasasvin Wick-ramasinghe

Xinfeng Dong

Yuen Ying (Erica) Lau

Joseba Ancin

Ema Esrat Farjana

Zhen Mandy Luo

Taner Eyuboglu

Ka Yan Tso

Michael Yau

Mohith Verma

Chi Ho Huang

Feiqing Huang

Basiel Van Cauwenberge

Manta Hotchandani

Naveed Rilwan

Wai Leung Wan

Myeong Hee Park

Ho Man Chow

Dinghe Cui

Justine Denice Mendoza

Marianne Elica De Guz-man

Jiayu Liu

Kwadwo Oti-Sarpong

Ruohan Chang

Thanh Tung (Ethan) Bui

Ho Ho Sheena Wu

Dayyaan Hasnain

THE TEAMS

20

21

VENUESHow to get to HKU

Once arrived in Hong Kong, we suggest that you acquire an Octopus Card (available

in every MTR station). The Octopus Card can be used for payment in many retail

shops in Hong Kong, from convenience stores, supermarkets, fast-food restaurants,

to other point-of-sale applications such as service stations and vending machines.

The University of Hong Kong is situated in Pok Fu Lam Road in Hong Kong Is-land and it’s easily reachable by Bus and MTR.

Check out the best way to reach HKU from your location!Visit http://www.maps.hku.hk/

22

Map of HKU

Ranked as the No. 1 University in Asia, and 22nd in the world (QS World University

Rankings), the University of Hong Kong (HKU) attracts tens of thousands of talented

applicants each year for its undergraduate degrees.

With top-tier teaching staff selected from around the globe, its world renowned re-

search, an extensive international exchange networks and opportunities, a focus on

experiential learning, a large international student population, a vibrant campus life,

and a virtually 100% employment rate for all graduates over the last 6 years, HKU

today attracts some of the world’s most outstanding students, particularly from around

Asia.

23

ROOM KKLG103K.K. LEUNG BUILDING

RESTAURANTHAKING WONG BUILDING

YOU CAN ENTER/EXIT TROUGH THE WEST GATE

BUS STOPPOK FU LAM ROAD

THE SCHOOL WILL BE HELD IN THE ROOM KKLG103(K.K. LEUNG BUILDING)

24

NOTES

25

26

27

28

29

30

31

32

33

34

35

BRUSSELS

ENTREPRENEURSHIP

SUMMERSCHOOL6 - 10 JULY 2014APPLICATIONS WILL OPEN SOON. PARTICIPANTS OF THE EWS HONG KONG 2015 WILL ENJOY A 10% DISCOUNT.