ewi the up side down turn

Find Your focus

Accepting the challenge to be innovative and knock down invisible barriers to success.

Karen Peñaprofessionally speaking

INNOVATIVE SALES

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INNOVATIVE SALES

INNOVATIVE SALES

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INNOVATIVE SALES

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INNOVATIVE SALES

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SUPERB CUSTOMER SERVICE

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“THE UP-SIDE TO THE DOWN-TURN”

Leading in Today’s Economy

Accepting the challenge to be innovative andknock down invisible barriers to success.


http://www.ewiconnect.com/


WHAT IS HAPPENING?

1. There has been a BIG change in the World Economy

2. None of us are Immune

3. Changed us forever


Unemployment Rates JUNE 2009

Austin – 7.1

Corpus Christi – 7.7

Dallas – 8.2

Houston – 8.0

Oklahoma City – 6.0

San Antonio – 6.9

Tulsa – 6.8

Hiring Freezes

Pay Freezes

Under-Staffed

Over-Tasked

Loss of Business

High Expectations


Challenges in the Down-Turn

Confusion

Overload

Intimidation

Resentment

Alienation

Frustration

Anger

Fear


Results of Down-Turn Stress


We Must Remain……

Engaged

Focused

Motivated


“Good things come of all recessions, not the least that they initiate a cleansing process whereby only the seriously committed survive.

Crisis is also good because it separates the focused and seriously committed from the rest.

We must make sure that we are all among the well-prepared, the good, the serious and, therefore; the survivors.”

Daniel Tschudy Business Consultant


Change Our Perception

Emotional Business

Uncertainty Opportunity

Fear Solutions

“THE UP-SIDE TO THE DOWN-TURN”Excelling in Today’s Economy

To access PowerPoint

www.slideshare.net/kdpenaUPSIDEDOWNTURN


http://www.slideshare.net/kdpena

http://www.ficpnet.com/


Evaluate your Past

What was your life like before Sept 2009? What was your focus?


What was your relationship with your family and friends?

Evaluate your Past


How did you feel about your job / your responsibilities?

Evaluate your Past


Who were your alliances?

Evaluate your Past


What were your personal and professional goals?

Evaluate your Past


What made you un-happy?

Evaluate your Past


What made you happy?

Evaluate your Past


What is your life like now? What is your focus?

Evaluate your Past


Evaluate your “Status Quo”

How do you view yourself in light of the new situation?



How has your home life changed?



How has your job changed?



How have your alliances changed?



What changes have you made to your personal and professional goals?



What makes you un-happy?



What makes you happy?


Future Focus

How should your focus change?


How do you want to be seen by your family / friends / co-workers in light of this situation?

Future Focus


What changes do you feel you need to make at home?

Future Focus


What changes do you feel you need to make at work?

Future Focus


What adjustments should you make to your alliances?

Future Focus


What will make you happy in the future?

Future Focus


Where are we now???

STRENGTHS

What do we do exceptionally well?

What advantages do we have?

What valuable assets and resources do we have?

What are our resources?

Personal S.W.O.T.

WEAKNESSES

What could we do better?

What are we criticised for or receive complaints about?

Where are we vulnerable?

OPPORTUNITIES

What opportunities do we know about but have not addressed?

Are there emerging trends on which we can capitalize?

THREATS

What weaknesses make us critically vunerable?

What external roadblocks can inhibit our progress?

What are the siginificant changes in our community / workplace that are challenging us?

Are economic conditions affecting our financial viability?


Where are we headed and how do we get there?

Your Goals

1. What is MOST important to you?

2. What is MOST attainable?

3. What gives you the MOST ROI?

4. Don’t forget to make them SMART!

5. Develop an ACTION plan.


“When you decide clearly and definitely what you want, no sacrifice is too great as you put all of your powers into outstanding results.”

Author Charles Allen


Developing YOUR Brand


Defining Branding

If you want to do business with the American Cancer Society you had better not ____________ smoke


If you hang with Paris Hilton you probably…..

Have too much money

Don’t have any real BFFs

Never take the trash out

All of the above

Defining Branding

Exercise


Keys to Developing an Effective Brand

Perception is Reality

Manage it

Incorporate External Drivers

Know your Audience

Consistent and Persistent


What Influenced Your Brand?

Attitude

Attire

Automobile

Associations

Associates


Promoting your Brand

Resume’

Portfolio

Business Cards

Electronic Signature

Speaking

Social Networking


Cut the Clutter

Stick to the Plan

Techno Rules

Kill the Albatrosses

Positive Alliances

Intestinal Fortitude

Conquering Invisible Barriers

GUTS!!!


GUTS

September 2008 – Scheduled opening

September 14, 2008 - Ike

September 17, 2008 - Financial crisis

October 14th - Troubled Asset Relief Program (TARP)

November 16th, 2008 - La Torretta Del Lago’s Soft Opening

April, 2009 – H1N1 Virus – “Swine Flu” was identified

June, 2009 – Lost their CFO and in July their COO passed way.

1. Engaged Management

2. Re-Define

3. Re-Direct

4. Re-Invent

5. Innovative Alliances

6. Synergy = Energy

7. Effective Communication

8. Celebrate


8 Fundamentals to Leading in Challenging Times

Don’t Be an Ostrich

Be Transparent

Open the Vent

Acknowledge Concerns

Assure Due Diligence

Support Your Organization


Engaged Management

http://www.google.com/imgres?imgurl=http://www.executive-relationship-coaching.co.uk/images/man_with_head_in_sand350.jpg&imgrefurl=http://www.executive-relationship-coaching.co.uk/&h=276&w=350&sz=24&tbnid=VMmsN8ftNTwLLM:&tbnh=95&tbnw=120&prev=/images%3Fq%3Dpicture%2Bof%2Bman%2Bwith%2Bhead%2Bin%2Bsand&hl=en&usg=__RwPJMExnMQQYowN3fADCqYgys0o=&ei=IL1USrLiB4-eswP687XGAQ&sa=X&oi=image_result&resnum=2&ct=image

Take a Time Out

Change is Essential

Prioritize

Clean House

Evaluate Processes


RE-Direct

SWOT

SMART

ACTION PLAN

BRANDING


RE-Define

Take it to the Team

Maintain Control

Lead by Example

Sustain Integrity

Re-Group

Celebrate Team Success


RE-Invent

Evaluate the Individual

Empower Them

Avoid Assumicide

Encourage Mentorship

Intellectual Collaboration


Innovative Alliances

Evaluate Alliances

Reach Out


Synergy = Energy

CELEBRATE EVERYTHING!!!

HAVE FUN!!!


CELEBRATE!!!

THANK YOU!



http://www.ficpnet.com/

Find Your focus



INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES


ENGAGED MANAGEMENT

INNOVATIVE SALES



ENGAGED MANAGEMENT

INNOVATIVE SALES

ewi the up side down turn

Education

karen peaprofessionally

status quowhat

status quohow

invisible

professional

action plan

innovative

future focus