evvnt investment 2017
TRANSCRIPT
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017
evvnt
August 2014
IN A NUTSHELL Ifyou'vea+endedaneventorconferenceinthelast4years,thechancesare,you'vealreadyexperiencedevvnt.With20,000clientsin130countries,theevvntpla?ormisusedtomarket100,000eventseachyearandgenerates£1minrevenue-onethirdofitbysubscripFon.Havingraised£800,000inseedfunding,we'vegrownorganicallyforthelast18months.We'vebeenprofitablesinceJuneandwe'reup53%*onthisFmelastyear.We'renowraisinggrowthcapitaltoaccelerate.WewillconvertexisFngbusinesstorecurringrevenueandtargettheremaining4.4billioneventsthatarelistedgloballyeachyear.Withjust0.1%marketshare,we'llturnovermorethan£100mperannum.
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*Revenue Growth based on 2015 Q2 to 2016 Q2 figures
August 2014
The global leader in events marketing, our mission is to help
people promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT ONCE
August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
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Millionsofeventsaremanuallysubmi+edviamulFplemarkeFngpla?ormstothousandsofmediachannelsyetsFllfailtomarketaneventsuccessfully.
• Fragmentedindustryinchaos• 1000’sofpublishers&100’sofservicesavailable• Fickle,mulFchannelconsumer• IneffecFve&complicatedtools• Timeconsuming&expensive• Limitedaccountability
August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
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OndemandeventmarkeFngpla?ormconnectedtotheworld’sbesteventmarkeFngservicescreaFngeventsuccessfromasingleeventsubmission.
• ConsolidaFonoftools• MulFchanneldelivery• Noskillbarrier• Affordable&transacFonal• Endtoendaccountability• ArFficialintelligence&machinelearning
August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
English Speaking (30%) $17 Billion USA (17%) $10 Billion UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators” January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
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Expenditure on events market Addressable market
$500billionbeingspentoneventsandconferencesannuallyasnotedbyForresterResearch,with20%typicallybeingassignedtoamarkeFngofficersbudget.
Total addressable market
$58 billion p.a
August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
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Aprofitablecompanywith£1m($1.3m)inrevenuesforecastfor2016,officesinLondon,13fullFmemembersofstaff,89%marginonsocwarewith53%revenuegrowthquarteronquarter.
0
5,000
10,000
15,000
20,000
Signups&users
0
50,000
100,000
150,000
200,000
250,000
QuarterlyrevenuesCumulative
August 2014
PROFIT & LOSS
evvnt ON DEMAND EVENT MARKETING
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Consistentgrowthoverthelast4yearswithfocusonproductmarketfit&costreducFonstoensureacceleraFonintomarketandprofitability.
InGBP-£ 2013A 2014A 2015A 2016F 2017F 2018F 2019F 2020FRevenues 141,309 694,065 773,919 1,074,687 1,796,382 4,182,503 7,262,330 12,366,489CostofSales-ProducFon 88,034 241,505 132,218 137,690 179,355 256,496 477,286 907,526In%ofTotalRevenue 62.30% 34.80% 17.08% 12.81% 9.98% 6.13% 6.57% 7.34%GrossProfit 53,275 452,560 641,701 936,997 1,617,027 3,926,007 6,785,044 11,458,963OtherIncome-Grants 10,000 126,694 GrossProfitMargin 37.70% 65.20% 82.92% 87.19% 90.02% 93.87% 93.43% 92.66%Opex 185,886 733,647 872,297 1,010,069 2,476,564 3,831,072 4,746,433 5,882,098TotalOpexin%ofTotalRev 131.55% 105.70% 112.71% 93.99% 137.86% 91.60% 65.36% 47.56%EBITDA -132,611 -281,087 -220,596 53,622 -859,537 94,935 2,038,611 5,576,865In%ofSales -93.84% -40.50% -28.50% 4.99% -47.85% 2.27% 28.07% 45.10%NetProfit 17,468 -695,674 53,414 1,589,333 4,405,137NetProfitMARGIN 1.63% -38.73% 1.28% 21.88% 35.62%
August 2014
was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
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August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
Asingle,intuiFve,transacFonaladd-eventformtechnologythatallowsorganiserstopublishtheireventtoeverymajorrelevantlisFngsitewithonesubmission.It’sfast,easytouseandcomprehensive,givingorganisersthetoolsneededtoreachaswideanonlinepresenceaspossibleandtracktheimpactacrossmulFplechannelsfromonepla?orm.AsthestarFngpointtoeveryeventsubmission,peoplewillbeseamlesslyintroducedtoarangeofrelevantmarkeFngservicestoensureasuccessfuleventthroughmarkeFngautomaFon.
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evvnt evvntly invvite discovvr LISTINGS MARKETING TICKETING DISCOVERY
August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
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FoundedApril1st2012launchingthefirsteventlisFngaggregator,acquiredthreeeventtechnologycompaniesandawardedanInnovateUKgovernmentgrant.
• £1m/$1.3inannualrevenues• OperaFngin130countries• 20,000customers• 60,000eventlisFngsubmissions• 2meventlisFngscreated• 6000mediapartners• 30strategicpartners&resellers
StrategicPartners
August 2014
Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
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August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
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Havingclosedroundstothesumof£800kofinvestmentfromexisFnginvestors,corporateinvestors,government-backedInnovateUKandindustryleaders,wenowneedabiggerraisetoscale.
• 2InsFtuFonalinvestors• 30privateinvestors• FormerManagingDirectoratGoldmanSachs• FormerManagingDirectoratRoyalBankofScotland• FormerManagingDirectorMorganStanley&JPMorgan• FormerGlobalMarkeFngDirectoratUBMConferences• InnovateUKGovernmentGrant
August 2014
WHAT DO WE WANT? Growth Capital Investment
Weaverage£53spendperuserandcanacquirenewusersfor£18.WewillusetheofinvestmenttotrebleourusersandaddnewfuncFonalitythatwillincreasetheiraverage
spendby25%.
InaddiFonwewillstrengthenouruniqueposiFonintheeventsmarketbyexpandingintotheUSA,andextendingour
mediapartnerships,makingitalmostimpossibleforacompeFtortoenterourspace.
August 2014evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT ONCE
Investment to create a £100m+ events media & marketing company in 4 years.
• Doublesalesteam• Launchpublishertools&scaledistribuUonofour‘addevent’formtech• RevenuegeographicaldiversificaUon• Launchtwonewservices
• 1meventsubmissions• £6m($7.3)revenuesandprojected£13m($15.8)in2020
2017
2018
2019
August 2014
CEO BIO SUBMIT ONCE
RichardGreen,theCEO&Founderatevvntwithover16yearsofexperienceintechnology,publishingandcommercebasedstartupsfromeBay,Accenture,BauertoQypeacquiredbyYelpfor$80m.Atalentindevelopingnewbusinessproducts,takingthemtomarket,securingproofofconceptandscaling.Abuilderofcompaniesandteamsthatdeliverrapidbusinessgrowthwithinglobalmarkets.RichardhasaproventrackrecordintakingprojectsfromzerotosubstanUalsizedoperaUons,hasappliedexperienceinthelocalandinternaUonalarena.Withseveralhighgrowthstartup’sunderhisbeltheidenUfiedagapintheeventstechnologymarketwhichheisnow100%focused.
August 2014
THE TEAM SUBMIT ONCE
RichardGreen SachaSebbah NathanWard KentDaniels PhilipLardiCEO&Founder CFO HeadofSales CEO-MiddleEast HeadofProduct
RobertSalesas MagdalenaBogdal RadoslawPiatek ArturWlodarczyk KrysUanKoperCTO TechnologyLead SeniorDeveloper SeniorDeveloper SeniorDeveloper
TimChambers LeeMcCabe ColinNunn MaxVon-Etzdorf MarkUnsworthFormerLiveNaUons FormerFacebook FinanceDirector GoldenRockCapital Former7Digital
ADVISOR
TECH
MGTS
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017
evvnt
Richard Green CEO & Founder +44 7787 527499 [email protected] evvnt.media
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