Adidas AG is a sports clothing manufacturer.

Adidas was founded in 1948 by Adolf Dassler.

Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother's business, which became Dassler Brothers Shoe Factory and prospered. Adidas Group :

1. Reebok sportswear company, 2. Taylor Made-Adidas golf company (including Ashworth), 3. Rockport.

Adidas has global corporate headquarters in Germany.

Has business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.

Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.

Three stripes is a registered trademark of Adidas since 1949.

Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company ’Karhu Sports’ in 1951.

Karhu Sports sold the three stripe trademark to Adidas for (the equivalent of) €1,600 euros and two bottles of Whiskey.

By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American.

Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen.

Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes.

Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.

"Impossible is Nothing" was the previous mainstream marketing slogan for Adidas.

This campaign was developed by 180/TBWA based in Amsterdam.

"Adidas is all in" is the current global marketing strategy for Adidas.

The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World’s First Intelligent Shoe"…

The 3-stripes mark is an epic symbol created by the company founder, Adi Dassler, and first used on footwear in 1949.

This symbol has become an easy recognition when his footwear was used in athletic competition with the slogan "The Brand with the 3 Stripes.“

Inspired by the 3-stripes, the Trefoil was born in August 1971.

For the first time this logo was used on product in 1972, and become the company corporate symbol later on.

After the merge of Adidas and Salomon in August 1988, they introduced a new corporate logo. The two colors of the previous group, blue for adidas, red for Salomon was combined to form the logo.

The space between the shapes form a shape of a person raising the hand for victories. This logo only apply on all Adidas-Salomon corporate document only.

In July 2002, adidas-Salomon introduced a new business strategy for adidas brand, introducing the new three approach, "Sport Performance," "Sport Heritage" and "Sport Style.“

The responsibility for adidas Sport Performance division is concentrating on sports performance market, and also design for apparel, encouraging consumers to wear the product on or off field.

Adidas Sport Heritage is responsible to merge the unique and authentic heritage to today market lifestyle. Adidas Sport Heritage logo would be only use on heritage products including, Stan smith, Rod Laver,A-15 Warm up, Classic T-Shirt and so on.

Adidas Sport Style is more specific on the design of the product combining with the vision and mission of the brand.

In 2009, Adidas runs “mobile campaign” to promote sportswear :

Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile advertising campaign to promote its Originals collection of vintage clothing, retro shoes and urban wear that blend '70s and '80s designs with sports styles

AdMob ran graphical banner ads and text link ads targeted toward college students and consumers in its Downloads and Communities Channels across select sites in its network, including MovieTickets.com and CBS Sports Mobile.

AdMob's graphical banner ads and text link ads drove traffic to the Adidas Originals mobile Web site.

"Adidas' overall goal for the campaign was to build brand awareness and develop the brand associations of originality and self expression with the Adidas Superstar brand,"said Nicole Leverich, director of corporate communications for AdMob, San Mateo, CA.

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