What can advertisers take away

from the history of telephony

advertising that can help to more

successfully pave the way for the

forthcoming mobile landscape?

•Presentation by Janna R. Quedado•jannaq@u.washington.edu, @jquedado

•Images: •iPhone: “iPhone Gallery.” (2010). Retrieved from: http://www.apple.com/iphone/gallery•All other images provided by: “Microsoft Clip Art.” (2010). Retrieved from: http://office.microsoft.com/en-us/clipart/default.aspx