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  • 2012 WIPRO LTD | WWW.WIPRO.COM1

    Evolution of Mobile devices: User experience and design challenges

    By Debasish Chanda, Wipro Technologies

  • 2012 WIPRO LTD | WWW.WIPRO.COM2

    Agenda

    Evolution of mobile phone

    Latest Smartphone trends

    Challenges faced

    Understand mobile user

    Rapid application development

    2

    3

    1

    4

    5

  • 2012 WIPRO LTD | WWW.WIPRO.COM3

    Agenda

    Performance bottleneck

    Device nuances

    Road ahead-convergence

    7

    8

    6

  • 2012 WIPRO LTD | WWW.WIPRO.COM4

    Evolution of mobile phone

    1st

    generation

    Feature phone

    Smart phone

    Yo

    ur w

    ish is its co

    mm

    an

    d

  • 2012 WIPRO LTD | WWW.WIPRO.COM5

    Latest Smartphone trends

    Top 10 trends rule 2012 - Gartner

  • 2012 WIPRO LTD | WWW.WIPRO.COM6

    Challenges faced

    Business

    Differentiation

    Shorter life cycle

    Cost effective

    Market Fragmentation

    Technical

    Understand user

    Rapid application development

    Performance bottleneck

    Device nuances

    Security

    Regulatory

    Patent war

    Conformance/Certification

  • 2012 WIPRO LTD | WWW.WIPRO.COM7

    Understand mobile userDifferent users

    Repetitive Now

    Bored now

    Urgent Now

    User experience

    User exp

    erience a h

    olistic

    experien

    ce E

    ach layer co

    ntrib

    utes to

    User expectation evolution

    Application centric

    Intention centric

    Information mash-up

    Understanding user requires specific skill

    http://en.wikipedia.org/wiki/Metro_Design_Language

  • 2012 WIPRO LTD | WWW.WIPRO.COM8

    Rapid application developmentChallenges

    Code re-usability

    Write once use everywhere

    Tool chain

    Development supports

    Proprietary OEM architecture

    Non co-operation from major player

    Derivative model

    Localization

    Maintainability

    Scalability

    Solution

    Tool /language

    Cross platform tool

    IDE for layout

    HTML5

    ZYPR like API for social networking

    Support management

    Choice of open platform

    Platform abstraction*

    Flex development

    Understand localization need

    Product line management

    Focus on configurability

    Work flow optimization

    * Platform abstraction is one of the hardest things to do

  • 2012 WIPRO LTD | WWW.WIPRO.COM9

    Performance bottleneckPerformance constraint

    Tips for high performance

    Look & feel trade-off

    Optimize signature element

    Speed up perceived performance

    http://media.smashingmagazine.com/wp-content/uploads/2011/05/model4.gifhttp://media.smashingmagazine.com/wp-content/uploads/2011/05/cookmate-twitter.gifhttp://en.wikipedia.org/wiki/Metro_Design_Languagehttp://media.smashingmagazine.com/wp-content/uploads/2011/05/facebook1.gif

  • 2012 WIPRO LTD | WWW.WIPRO.COM10

    Device nuances

    Form factor

    Slick design

    Battery/keyboard/display

    Robust user interface

    Platform issue

    Openness

    Support system

    Vendor specificity

    Processor capability

    High speed processor

    Need for parallel processing

    Form factor design

    Usage of OLED

    Power optimization

    Design gesture/SIP

    Platform usage

    Usage of development forum

    Platform Abstraction /virtualization

    High performance

    Usage of co-processor for graphics/multi-media

    Increase processor speed/ Better memory design

  • 2012 WIPRO LTD | WWW.WIPRO.COM11

    Road ahead - Convergence

    Converge Smartphone with other media platform ( e.g.; TV, Head-unit)

    Mobile - Medical device

  • 2012 WIPRO LTD | WWW.WIPRO.COM12

    Thank You

    Debasish Chanda, Sr Technical Architect, Wipro Technologiesdebasish.chanda@wipro.comPhone: (+91) 9903897797

    mailto:debasish.chanda@wipro.com