everything you’re doing wrong with your pitch.

everything you’re doing wrong with your pitch.

What I learned from listening to Tamsen Webster (@tamadear)

everything you’re doing wrong with your pitch.

What I learned from listening to Tamsen Webster (@tamadear)

that’s her!

Are you guilty?

7 deadly sins of pitching

sin #1

sin #1Ignoring the problem.

sin #2

sin #2Wrong content.

sin #3

sin #3Too much content

sin #4

sin #4Wrong order.

sin #5

sin #5Killer opening (not the good kind).

sin #6

sin #6Abstract content.

sin #7

sin #7Wrong format.

bonus sin

bonus sinNon-stop pitching.

Now that you’ve confessed

Now that you’ve confessedHere’s what you can do about it.

Sin #1: Ignoring the problem

solve their problem first

It’s your job to find out how to solve the problem that’s keeping the person from ac!ng.

Sin #1: Ignoring the problem

solve their problem first

not sure what is important to them

Sin #2: Wrong content.

not sure what is important to them

Sin #2: Wrong content.

Do your research. Look at what topics your audience is sharing, ar!cles they are wri!ng and events they a"end.

We can only consume so much

Sin #3: Too much content.

We can only consume so much

Most will only spend a total 4 minutes with your pitch deck; looking at slides 2, 6, and 8.

Sin #3: Too much content.

the right order is what makes sense to them

Sin #4: Wrong order.

the right order is what makes sense to them

Sin #4: Wrong order.

This is not one size fits all. Your pitch order will depend on the person(s) in the room and what is important to them.

Make them care to pay attention

Sin #5: Killer opening (not the good kind).

Make them care to pay attention

Sin #5: Killer opening (not the good kind).

Stop making it all about you. Instead, try star!ng out by asking ques!ons to s!r the pitch in your favor.

Stop burying the lead

Sin #6: Abstract content.

Stop burying the leadGet down to their level. Have a good idea before the

mee!ng of what you want from them.

Sin #6: Abstract content.

avoid cloning the same content on everything

Sin #7: Wrong format

avoid cloning the same content on everythingMake your pitch presenta!on focused on the problem/solu!on. Make your one-sheet read more like a company fact sheet. Make your

website a resource for both.

Sin #7: Wrong format

learn when to stop

Bonus Sin: Non-stop pitching

learn when to stop

Bonus Sin: Non-stop pitching

Not every coffee date, networking event, or mee!ng is an opportunity to pitch.

Now you’re free of sin

Now you’re free of sin You’re welcome.

Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015) “Everything You’re Doing With Your Pitch & How to Fix It”