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  • -1Ajinomoto OmniChem

    Natural hair care

    AJINOMOTO Co., Inc.Amino Acids Company

    AminoScience Laboratories

    Everyday Hair Care with AJINOMOTO Products

    CLAIMS:

    SLES fre

    e shampoo

    Natural sha

    mpoo

    Natural con

    ditioner

    Silicon - fre

    e condition

    er

    Paraben - f

    ree

  • -2Ajinomoto OmniChem

    Part 1:Natural Hair Shampoo

    AJINOMOTO Co., Inc.Amino Acids Company

    AminoScience Laboratories

    Everyday Hair Care with AJINOMOTO Products

    CLAIMS:

    SLES fre

    e shampoo

    Natural sha

    mpoo

  • 3S.A. Ajinomoto OmniChem N.V.

    NATURAL ECOCERT Shampoo :AMISOFT CS-22 Moisturizing & conditioning(Di)Sodium Cocoyl Glutamate Damage care

    SLES Free Shampoo:AMISOFT ECS-22SB Moisturizing & conditioningDisodium Cocoyl Glutamate Damage care

    AMILITE ACS-12 Foam & sensory improverSodium Cocoyl Alaninate Color protection

    Mild surfactants for Hair Shampoo

  • -4Ajinomoto OmniChem

    AMISOFTYour Mild and Natural surfactant

    For conditioning shampooFor damaged care shampoo

    For Natural/SLES free shampoo

  • 5S.A. Ajinomoto OmniChem N.V.

    H2N COO-

    COO-

    AMISOFT NATURAL and MILD !

    RCOOH

    derived from natural sources !

  • 6S.A. Ajinomoto OmniChem N.V.

    AMISOFT is environmentally-friendly

    Evaluation of the biodegradability with OECD method

    AMISOFT LS-11

    Sodium LaurethSulfateSodium Laurate

    Aniline

    0

    20

    40

    60

    80

    100

    0 2 4 6 8 10 12 14

    Days

    Bio

    degr

    adab

    ility

    (BO

    D)

    (%)

    AMISOFT catalog

  • 7S.A. Ajinomoto OmniChem N.V.

    AMISOFT very mild surfatcantEye irritation

  • 8S.A. Ajinomoto OmniChem N.V.

    AMISOFT Prevents Hair Damage

    Technical Data Sheet No. 0101-3570

    SLES AMISOFT

    SEM observation after combing test

  • 9S.A. Ajinomoto OmniChem N.V.

    Combing TestCuticle Fragmentation & Protein Loss

    0

    5

    10

    15

    20

    Pro

    tein

    * (g

    /mL)

    N=5, meanS.D.

    * Expressed as the amount of BSA

    Technical Data Sheet No. 0101-3580

    SLES AMISOFT

    Cuticle Fragmentation & Protein Loss caused by heavy combing

  • 10S.A. Ajinomoto OmniChem N.V.

    AMISOFT CS-22 does not elute moisturizer (L-Pro).

    0 2 4 6 8 10

    N=8

    AMISOFT CS-22

    Potassium Myristate

    Sodium Laureth Sulfate

    Cocamidopropyl Betaine

    Water

    Collagen contains many Proline, and Proline is a part of NMF.Proline has an excellent moisturizing function.

    Amount of eluted L-Proline(n-mol/ml)

    Technical Data Sheet No. 0101-2070

    AMISOFT MILD! - the selective action

    Profession

    als!

    Mild to the

    skin

  • -11Ajinomoto OmniChem

    Amisoft CS-22 forNATURAL formulations

    (ECOCERT Registered)

    Amisoft ECS-22SB for SLES free formulations

  • 12S.A. Ajinomoto OmniChem N.V.

    Natural Cleansing Shampoo NSEC-0030

    Ingredients wt %SODIUM LAURYL SULFOACETATE 4.00 Co-surfactantLAURYL GLUCOSIDE(50%) 9.00 Co-surfactantAMISOFT CS-22 (25%) 20.00 Cleansing surfactantPRESERVATIVES q.s.WATER 45.00GLYCERYL CAPRATE 3.00 Viscosity modifierCOCAMIDOPROPYLBETAINE 15.00 Co-surfactantFRAGRANCE q.s.MAGNESIUMCHLORIDE 1.50 Viscosity modifierCITRIC ACID*5 0.08 pH AdjusterWater Balance

    100

    pH6.5Viscosity 1,200-1,700mPas

  • 13S.A. Ajinomoto OmniChem N.V.

    Natural shampoowith Amisoft CS-22

    1. WATER

    2. DISODIUM COCOYL GLUTAMATE3. ALCOHOL4. GLYCERIN5. LAURYL GLUCOSIDE6. SODIUM COCOYL TAURATE

    7. SODIUM COCOYL GLUTAMATE8. SODIUM GLUCONATE9. ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL10. POLYQUATERNIUM-1011. CARAMEL12. TOCOPHEROL13. 1,2-HEXANEDIOL

    Matsuyama Oil & FatsGOODY NATURAL SHAMPOO ROCountry, sold Japan

    1. WATER

    2. DISODIUM COCOYL GLUTAMATE3. ALCOHOL4. GLYCERIN5. LAURYL GLUCOSIDE6. SODIUM COCOYL TAURATE

    7. SODIUM COCOYL GLUTAMATE8. SODIUM GLUCONATE9. ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL10. POLYQUATERNIUM-1011. CARAMEL12. TOCOPHEROL13. 1,2-HEXANEDIOL

    Natural and mild cleansing agentSmoothness during rinsing

    1. WATER

    2. DISODIUM COCOYL GLUTAMATE3. ALCOHOL4. GLYCERIN5. LAURYL GLUCOSIDE6. SODIUM COCOYL TAURATE

    7. SODIUM COCOYL GLUTAMATE8. SODIUM GLUCONATE9. ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL10. POLYQUATERNIUM-1011. CARAMEL12. TOCOPHEROL13. 1,2-HEXANEDIOL

  • 14S.A. Ajinomoto OmniChem N.V.

    Highlighting ShampooNatural

    Company: Nature & DecouvertesCountry: FranceDate Published: May 2009Price : 9.95

    Terre d'Oc pour Nature & Dcouvertes Beaut du Monde Noix duBrsil Highlighting Shampoo for chestnut-coloured to brown hair is formulated with Brazil nut oil, which acts as antioxidant and is rich in selenium, pracaxi oil to add shine, and mineral pigments to create shimmering effects. This product is 100% naturally fragranced and retails in a bottle that features the Cosmebiologo.

    IngredientsAqua (water), aloe barbadensis leaf extract*, sodium cocoyl glutamate , glycerin, sodium cocoamphoacetate, cocamidopropyl betaine, lauryl glucoside, sucrose palmitate, inulin, coco glucoside, glyceryl oleate, hydrolyzed rice protein, hydrolyzed wheat protein, bertholletia excelsa nut (seed) oil*, pentaclethra macroloba seed oil*, gossypiumherbaceum (cotton) extract, tilia tomentosa bud extract*, microcrystalline cellulose, sodium lauryl glucose carboxylate, xanthan gum, stearyl citrate, cellulose gum, calcium chloride, glyceryl caprylate, citric acid, sodium benzoate, potassium sorbate, parfum(fragrance), mica, CI 77391 (red iron oxide), CI 77499 (iron oxide). *Ingredients issued from organic farming

  • 15S.A. Ajinomoto OmniChem N.V.

    Sensitive shampooNatural

    Company: DM Drogerie MarktBrand: DM Alverde Naturkosmetik Birke SalbeiDate Published: Apr 2009Price in Euros: 1.67

    DM Alverde Naturkosmetik Birch Sage Sensitive Shampoo is specially formulated for irritated and sensitive scalps . The mild shampoo with birch extract cares for hair, calms the scalp and is claimed to reduce dandruff.

    Ingredients

    Aqua, sodium coco sulfate, glycerin, coco glucoside, sodium PCA , sodium chloride, sodium lactate, sodium cocoyl glutamate, disodium cocoyl glutamate , hydrolyzed wheat protein, betula alba extract*, salvia officinalis water*, lavandula hybrida oil*, glyceryl oleate, xanthan gum, alcohol, parfum**, limonene**, linalool** (*ingredients from certified organic agriculture; **from natural essential oils)

    With AMIS

    OFT and

    AJIDEW!

  • 16S.A. Ajinomoto OmniChem N.V.

    Natural Care Shampoo

    Company: Dalli-WerkeBrand: Lacura NaturkosmeticCountry: GermanyDate Published: Apr 2008Price in local currency: 1.99

    Lacura Naturkosmetic Pflege Shampoo (Care Shampoo) with rose blossoms and wild rose extracts is an intensive haircare shampoofor vitality. It is free from synthetic colouring, perfumes, preservatives, silicone, paraffin or other crude oil products. This product is dermatologically tested.

    Ingredients

    Aqua, alcohol, coco-glucoside, glycerine, disodium cocoyl glutamate, sodium cocoyl glutamate , sodium PCA , oxycoccus palustris seed oil, tritium vulgare bran extract, rosa centifolia flower extract, rosa canina fruit extract*, arginine, hydrolysed silk, xanthan gum, citric acid, glyceryl oleate, phytic acid, parfum**, citronnellol**, geraniol**; **from natural essential oils; *from controlled biological growers

    With AMIS

    OFT and

    AJIDEW!

  • 17S.A. Ajinomoto OmniChem N.V.

    Daily ShampooSLES - Free

    Company: Avalon Natural ProductsBrand: Alba BotanicaCountry: USADate Published: Aug 2008Price in Euros: 5.13

    Alba Botanica Daily Shampoo is indicated for normal, balanced, natural, or color treated hair to provide continued manageability, health and shine. The shampoo is enriched with herbal extracts, botanical oils, and plant proteins and contains no: sodium lauryl sulfate , sodium laureth sulfate, paraben preservatives, phthalate, artificial colors or silicones.

    IngredientsDaily: purified water, aloe barbadensis leaf juice, cocamidopropyl betaine, sodium cocoyl

    isethionate, sodium lauryl sulfoacetate, sodium cocoyl glutamate , vegetable glycerin, soya-midopropylkonium chloride, hydroxyethylcellulose, euterpe oleracea (acai) fruit oil, carapaguaianensis (andiroba) seed oil, pentaclethra filamentosa (pracaxi) oil, passiflora edulis(maracuja) fruit oil, glycereth-7 cocoate, camellia sinensis leaf, certified organic calendula officinalis flower, chamomilla recutita (matricaria) flower and lavandula angustifolia, panthenol, mica, titanium dioxide, sodium benzoate, potassium sorbate, ethylhexylglycerin, fragrance

  • 18S.A. Ajinomoto OmniChem N.V.

    Hydrating shampooSLES Free

    Kronos is an age-corrective hair care range designed to fight the five signs of aging: thinness, dryness, limpness, damage and dullness. As part of the collection, Hydresse Hydrating Shampoo is said to provide intense hydration to dry, damaged and color-treated hair. It is claimed to gently cleanse while replenishing moisture, without stripping color, restoring vitality, preserving color and controlling frizz.

    IngredientsWater/aqua/eau, mineral oil/paraffinum liquidum/huile minrale, sodium methyl cocoyl taurate,

    sodium cocoyl glutamate , PEG-150 distearate, acrylates copolymer, sodium laurylsarcosinate, lanolin alcohol, glycerin, hydrolyzed wheat protein, polyquaternium-39, tocopherols, tocotrienols, oryzanol, triticum vulgare, persea gratissima (avocado) oil, guar hydroxypropyltrimonium chloride,pearl powder, coral powder, acetyl hexapeptide-8, crithmummaritimum extract, glycyrrhiza extract, prunus mume fruit extract, phytosphingosine, oryza sativa(rice) bran extract, lycium chinense fruit extract, glycyrrhiza glabra (licorice) root extract, cudraniatricuspidata bark extract, cucumis sativus (cucumber) fruit extract, betain, C11-15 pareth-7, C12-16 pareth-9, caprylic/capric triglyceride, trideceth-12, cetyl alcohol, dimethicone, mica, steareth-2, butylene glycol, stearic acid, myristic acid, triethanolamine, trimethylsiloxyamodimethicone, parfum/fragrance, methylisothiazolinone, benzyl benzoate, titanium dioxide (CI 77891)

    Company: Kronos - Brand: Kronos HydresseCountry: USA - Date Published: May 2009Price in Euros: 21.31

  • 19S.A. Ajinomoto OmniChem N.V.

    Baby ShampooSLES Free

    Company: The Body ShopBrand: The Body Shop Buriti BabyDate Published: Apr 2009Price in local currency: 10.00

    The Body Shop Buriti Baby Shampoo is a 'no-tears' shampoo for babies and children formulated with oil from the Amazonian tree of life. The preservative-free product moisturises baby's sensitive skin and keeps it silky smooth. This shampoo was not tested on animals, supports Community Trade cocoa butter from Ghana, and is paediatrician approved.

    IngredientsWater, pentylene glycol, sodium cocoamphoacetate, glycerin, cocamidopropyl betaine,

    lauryl glucoside, sodium PEG-7 olive oil carboxylate, hydroxyethylcellulose, sodium cocoyl glutamate , sodium lauryl glucose carboxylate, sodium cocoa butter amphoacetate, fragrance, mauritia flexuosa fruit oil, disodium EDTA

  • 20S.A. Ajinomoto OmniChem N.V.

    Stimulating ShampooSLES Free

    Peter Lamas Chinese Herbs Stimulating Shampoo features a therapeutic formula empowered with rare Chinese herbs. The non-irritating shampoo is said to help alleviate dandruff and itchiness. This 100% vegan product contains certified organic ingredients and is free from paraben, SLS, artificial colors and fragrances. It is environmentally friendly and not tested on animals.

    Company: Lamas Brand: Peter Lamas Chinese HerbsCountry: USA Date Published: Jun 2009 Price in Euros: 16.53

    IngredientsWater (aqua), cocamidopropyl betaine (coconut), sodium cocoamphoacetate, PPG-2 hydroxyethylcoco/isostearamide, ammonium cocoyl isethionate, lauryl glucoside, sodium cocoyl glutamate , sodium lauryl glucose carboxylate, codonopsis tangshen root extract, glycyrrhiza glabra (licorice) root extract, paeonia albiflora root extract, polygonum multiflorum root extract, prunus persica (peach) fruit extract (seed), aloe barbadensis leaf juice', biotin, panthenol (vitamin B5), hydrolyzed soy protein, hydrolyzed wheat protein, hydrolyzed oat protein, tocophersolan (vitamin E), camellia sinensis (white tea) extract*, simmondsia chinensis (jojoba) seed oil'', eugenia caryophyllus (clove) leaf oil'', foeniculumvulgare (fennel) seed extract**, zingiber officinale (ginger) root extract**, urtica dioica (nettle) extract**, scutellaria lageriflora extract**, mentha piperita (peppermint) oil, lavandula angustifolia (lavender) oil, eucalyptus globulous leaf oil, vitis vinifera (grape) leaf extract, melissa officinalis leaf extract*, punicagranatum extract*, glycerin, citric acid, sodium PCA, quaternium 80, sodium benzoate, sodium formate, potassium sorbate, sodium phytate, phenoxyethanol, caramel, alcohol denat.; 'Certified organic by ko-Garantie GmbH; ''certified organic by Quality Assurance International (QAI). *Certified Organic by Stellar Certifications Services, Inc.. **Certified organic by Oregon Tilth

  • 21S.A. Ajinomoto OmniChem N.V.

    Shampoo

    Company: SmileBrand: SmileCountry: ItalyDate Published: Feb 2009Price in local currency: 9.90

    Smile Shampus (Shampoo) is suitable for dull and fragile hair and is 100% vegetal.

    Aqua, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium cocoyl glutamate , sodium lauryl glucose carboxylate, glyceryl oleate, panthenol, citric acid, bentonite, propylene glycol, urtica dioica, camellia tea link, ginkgo biloba, articum lappa, calendula officinalis, yeast extract, tocopheryl acetate, retinyl palmitate, imidazolidinyl urea, sodium phytate, parfum

  • 22S.A. Ajinomoto OmniChem N.V.

    Nourishing shampoo for dry hair(SLES-free)

    L'Oral Professionnel Srie Nature Source de Richesse Shampooing

    (Nourishing Shampoo for Dry Hair) has a sulfate-free formula. The product is claimed to wash hair gently, to leave it soft and shiny , with a natural fragrance.

    Company: L'Oral

    Brand: L'Oral Professionnel Srie Nature RichesseDate Published: Oct 2008Price in local currency: 12.40

    Water, tea-cocoyl glutamate , glycerin, coco-betaine, ceteareth-60 myristyl glycol, glycol distearate, sodium methyl cocoyl taurate, sodium PCA , hexylene glycol, cocamide mipa, polyquaternium-10, sodium benzoate, sodium methylparaben, PEG-55 propylene glycol oleate, propylene glycol, salicylic acid, carbomer, limonene, ethylparaben, linalool, isopropanolamine, polycaprolactone, solanum lycopersicum extract/tomato extract, sodium hydroxide, citric acid, fragrance, C31517/1

    With AMIS

    OFT and

    AJIDEW!

  • 23S.A. Ajinomoto OmniChem N.V.

    Revitalizing ShampooSLES Free

    566 Revitalizing Shampoo for thinning hair with Refreshing Formula is specially designed for oily and thinning hair use. It is free from SLS and chemical residues

    Company: Nice GroupBrand: 566Category: HaircareDate Published: Nov 2008Price in Euros: 10.72

    IngredientsRefreshing: estradiol (0.001%, w/w), climbazol, pure water, disodium cocoyl glutamate, sodium cocoyl alaninate , procapil, polyquaternium-10, cetostearyl alcohol, ethylene glycol distearate, glycerin, DL-alpha-tocopherylacetate, citric acid, parahydroxybenzoic acid ester, fragrance

    COMBINATION AMILITE AND AMISOFT!

  • 24S.A. Ajinomoto OmniChem N.V.

    Deep moisture shampoo

    Company: Kanebo CosmeticsBrand: SalaCountry: JapanDate Published: Aug 2002Launch Type: New PackagingPrice in Euros: 6.76

    A shampoo formulated with marine collagen and silk essence, thatclaims to hold cuticles together to restore the hair back to its original smoothness.

    Water, lauroside propyl betaine, lauryl sulfate, cocoyl glutamate TEA , sodium lauroylmethyl alanine, glycol distearate, glycerin, polyosy ethylene lauryl ether sulfate, dimetihcone, lauramide MIPA, polyquaternium-7, trilaureth-4 sodium phosphate, sea water, laureth-25, 1,3-butylene glycol, hydrolyzed wheat protein, hydrolyzed soy protein, hydrolyzed corn protein, hydrolyzed collagen, hydrolyzed silk, hypnea japonica Tanaka extract, EDTA, benzoate, paraben, fragrances, yellow 5

  • -25Ajinomoto OmniChem

    AMILITE ACS-12Your mild and moisturizing surfactant

    For SLES-free formulationsFor resilient foam

    For color protection

  • 26S.A. Ajinomoto OmniChem N.V.

    AMILITE ACS-12 provides more elastic foam under neutral to weakly acidic conditions.

    0

    5

    10

    15

    20

    25

    5.5 6 6.5 7 7.5 8 8.5 9

    pH

    Bin

    gha

    m y

    ield

    (P

    a)

    ACS-12 Sar SLES

    Foamquality

    Firm

    Soft

    Surfactant concentration 5wt% (active), 25 oC

    Concentration for each solution, adjusting pH with citric acid and NaOH, was fixed at 5wt%.

    SarSodium Lauroyl SarcosinateSLESSodium Laureth Sulfate (2E.O.)

    Technical Data Sheet No.0115-0591E

    Excellent Foaming of AMILITE ACS-12

  • 27S.A. Ajinomoto OmniChem N.V.

    AMILITE ACS-12 has good foaming power even in the presence of various oil.

    Excellent Foaming of AMILITE ACS-12

  • 28S.A. Ajinomoto OmniChem N.V.

    AMILITE ACS-12 has a good foaming power even in hard water

    AMILITEACS-12

    SurfactantCocamidopropyl Betaine (CAPB)Sodium Lauroyl Sarcosinate (Sar)Sodium Laureth Sulfate (3E.O.) (LES)

    Mixer method, 0.5wt% (active), pH6.5, 30oC, Water Hardness: 300ppm as CaCO 3

    Technical Data Sheet No.0115-0640E

    0

    50

    100

    150

    200

    Foa

    m V

    olum

    e (m

    L) .

    CAPB Sar LES

    5min

    1min

    Excellent Foaming of AMILITE ACS-12

  • 29S.A. Ajinomoto OmniChem N.V.

    AMILITE ACS-12 keeps water content in hair.

    N=3, mean S.D.

    Shampoo treatment:

    A hair tress was soaked in 100g of each shampoo solution (shampoo / water =1 / 3 v/v, 40oC) for 15 minutes. The tresses were rinsed thoroughly in running tap water (40oC), dried in a conditioned room (25oC, 40% RH) for 3 days.

    Measurement:Water content was measured by a Karl Fisher Moisture Meter equipped with a vaporizer (Mitsubishi Chemical CA-06, Vaporizer: VA-06). About 20 mg of hair was used for each measurement.

    Technical Data Sheet No.0115-0600E

    9.0 9.2 9.4 9.6 9.8 10.0

    Sar

    SLES

    ACS-12

    water content (%)ACS-12 SLES Sar

    AMILITE ACS-12 (30%) 50.0Sodium Laureth Sulfate (2E.O.) (27%) 55.6

    Sodium Lauroyl Sarcosinate (30%) 50.0Cocamide DEA 3.0 3.0 3.0Butylene Glycol 2.0 2.0 2.0Polyquaternium-10 15.0 15.0 15.0

    Preservatives 0.2 0.2 0.2Citric Acid to pH5.8 to pH5.8 to pH5.8

    Water balance balance balanceTotal 100.0 100.0 100.0

    Moisturizing effect of AMILITE ACS-12

  • -30Ajinomoto OmniChem

    AMILITE ACS-12application in

    SLES free formulations

  • 31S.A. Ajinomoto OmniChem N.V.

    Mild - SLES free shampooAmilite ACS-12 as primary surfactant

  • 32S.A. Ajinomoto OmniChem N.V.

    Conditioning shampoo ASUL-4025SLES - Free

    Ingredients wt%A. AMILITE ACS-12 (30%) 22.0LAURAMIDOPROPYL HYDROXYSULTAINE 18.0SODIUM C14-16 OLEFIN SULFONATE 3.0COCAMIDE MEA 1.0POLYQUATERNIUM-7 5.0PRODEW 500 (50%) 5.0GLYCOL DISTEARATE 1.0PRESERVATIVES q.s.WATER balanceB. FRAGRANCE q.s.C. CITRIC ACID q.s.

    100.0

  • 33S.A. Ajinomoto OmniChem N.V.

    Mild and moisturizing shampoofor sensitive scalp and fragile hair

    1. AQUA

    2. SODIUM COCOYL ALANINATE3. DECYL GLUCOSIDE4. COCO-BETAINE5. SODIUM METHYL COCOYL TAURATE6. SODIUM COCOYL ISETHIONATE7. PHENOXYETHANOL8. CAPRYLYL GLYCOL9. HYDROXYPROPYL GUAR

    10. SODIUM PCA11. BETAINE12. SORBITOL13. GLYCINE14. ALANINE15. PROLINE16. SERINE17. THREONINE18. ARGININE

    Shampoo for sensitive scalp and fragile hair is created withgentle Amino Acid and Glucose derived cleansingactivesto cater to sensitive scalps and fragilehair. Formulated with a carefully selectedcombination of ingredients, like unique aminoacid blendsand essential oils. Allantoin,Chamomile and Vitamin B5, our soothingshampoo effectively removes dirt and grimewhile moisturizing and strengthening your hairwithout aggravating sensitive scalps.

    I-GREENBrand Name CHARITACountry, sold Malaysia

    Mild cleansingFoaming powerMoisturized feeling

    MoisturizerNutritional and strengthening supplement

    WITH AMILITE AND PRODEW

  • 34S.A. Ajinomoto OmniChem N.V.

    Baby ShampooSLES Free

    AJ Hippo Baby Shampoo is formulated with mild amino acid cleaning ingredients and botanical extracts. This shampoo has as low-irritating lather that smooths and moisturises hair . This product has a pH 6 balance.

    Company: Kansai KosoBrand: AJ HippoDate Published: Oct 2008Price in Euros: 7.98

    Ingredients

    Water, glycerin, sodium cocoyl alaninate , TEA-cocoyl glutamate , sodium lauroyl methylaminopropionate, sorbitol, phenoxyethanol, methylparaben, PEG-60 hydrogenated castor oil, polyquaternium-10, fragrance, citric acid, disodium phosphate, propylparaben, butylene glycol

    COMBINATION AMILITE AND AMISOFT!

  • 35S.A. Ajinomoto OmniChem N.V.

    Age Defy ShampooSLES Free

    Company: Joico LaboratoriesBrand: Joico Re:nu Age Defy Fullness & BodyDate Published: Jun 2008Price in Euros: 16.06

    Joico Re:nu Age Defy Fullness & Body Shampoo is described as a revitalizing product that gently cleanses while energizing the scalp for fuller, thicker, more lustrous hair. The shampoo is said to leave hair more resistant to breakage, and prolongs the longevity and vibrancy of color-treated hair.

    IngredientsWater/aqua/eau, sodium cocoyl isethionate, cocamidopropyl betaine, sodium lauroylsarcosinate, PEG/PPG-6/2 glyceryl cocoate, glycol distearate, euterpe oleracea fruit oil, bletilla striata root extract, keratin, palmitoyl myristyl serinate, squalane, hydrolyzed keratin,

    sodium cocoyl alaninate , amodimethicone, PEG-150 pentaerythrityl tetrastearate, PEG-8, PEG-8/SMDI copolymer, polyquaternium-11, rice oil glycereth-8 esters, acrylatescopolymer, acrylates/aminoacrylates/C10-30 alkyl PEG-20 itaconate copolymer, glycerin, C-10-40 isoalkylamidopropylethldimonium ethosulfate, tridiceth-12, C11-15 pareth-7, laureth-9, guar hydroxypropyltrimonium chloride, butylene glycol, citric acid, dipropyleneglycol, sodium polyacrylate, sorbitol, tetrasodium EDTA, iodopropynyl butylcarbamate, DMDM hydantoin, fragrance/parfum

  • -36Ajinomoto OmniChem

    AMILITE ACS-12application inColor Care

  • 37S.A. Ajinomoto OmniChem N.V.

    AMILITE ACS-12Does Not Wash Color out of Dyed Hair

    Test formulation and procedure

  • 38S.A. Ajinomoto OmniChem N.V.

    SodiumLaurethSulfate

    SodiumLauroyl

    Sarcosinate

    AMILITEACS-12

    Technical Data Sheet No.0115-0720

    AMILITE ACS-12: no color wash out of dyed hair

    02468

    101214

    E*a

    b

    2 wash10 wash20 wash30 wash

  • 39S.A. Ajinomoto OmniChem N.V.

    Color Protect Shampoo ASUL-4025

    AMILITE ACS-12

    LAURAMIDOPROPYL HYDOROXYSULTAINE

    POLYQUATERNIUM-7

    COCAMIDE MEA

    SODIUM C14-16 OLEFIN SULFONATE

    PRODEW 500

    WATER

    GLYCOL DISTEARATE

    PRESERVATIVES

    22.0018.00

    3.00

    1.00

    5.00

    5.00

    q.s.

    1.00

    balance

    INGREDIENTS Wt%

    q.s.FRAGRANCE

    CITRIC ACID q.s.

    100.00

  • -40Ajinomoto OmniChem

    Part 2:Natural Hair Conditioner

    AJINOMOTO Co., Inc.Amino Acids Company

    AminoScience Laboratories

    Everyday Hair Care with AJINOMOTO Products

    CLAIMS:

    Natural Co

    nditioner

    Silicon - fre

    e

    Paraben - f

    ree

  • 41S.A. Ajinomoto OmniChem N.V.

    Natural hair conditioner

  • 42S.A. Ajinomoto OmniChem N.V.

    CAETMLow Irritant Cationic Surfactant

    Mild cationic surfactant Derived from natural sources

    and highly biodegradable Imparts softness to skin

    NH

    COOO -

    +

    L-Arginine

    PCA Cocoyl

    INCI name : PCA Ethyl Cocoyl Arginate

    NH

    NH

    R

    O

    NH2

    NH

    O

    O

    Ethyl*EC

    OCERT reg

    istered

  • 43S.A. Ajinomoto OmniChem N.V.

    CAETM is a mild cationic surfactant CAE is milder than other cationic surfactants and SLS in NR50 (cell toxicity).

    NR50 (ppm)

    Sodium Lauryl Sulfate

    Distearyldimonium Chloride

    Steartrimonium Chloride

    CAE

    Mild

    Method :A value of NR50 Neutral Red Bioassay using Normal Human Epidermal Keratinocytes (Epipack by Kurabo Industries., Inc.)NR50 : The concentration causing a 50% growth reduction

    0000 1111 2222 3333

    Technical data sheet No.0120-0082

  • 44S.A. Ajinomoto OmniChem N.V.

    CAETM is environmentally friendly Highly Biodegradable

    Distearyldimonium Chloride

    Steartrimonium Chloride

    CAE

    Method : MITI method, OECD guidelines

    BOD (%) at 14th day

    Technical data sheet No.0120-0201

    62.1

    0

    0

    0 20 40 60 80 100

  • 45S.A. Ajinomoto OmniChem N.V.

    CAETM is absorbed by the hair

  • 46S.A. Ajinomoto OmniChem N.V.

    CAETM imparts elasticity in hair

    CAETM imparts elasticity to hairCAETM is more effective than quaternary ammonium salts

    TM

  • 47S.A. Ajinomoto OmniChem N.V.

    CAETM has excellent antistatic effect on hair

  • 48S.A. Ajinomoto OmniChem N.V.

    Antimicrobial activities of CAETM

    (g /ml)

    100Malassezia futur

    62.5Trichophyton rubrum

    500Aspergillus niger

    250Candida albicans

    31.3Propionibacterium acnes

    3.9Streptococcus mutans

    7.8Staphylococcus aureus

    250Pseudomonas aeruginosa

    250Escherichia coli

    Minimum inhibitory concentration (MIC)

    Strains

    Ajinomoto leaflet CAE/Feb.-10.2006

  • 49S.A. Ajinomoto OmniChem N.V.

    CAETM for paraben-free hair conditioner

    Test pursuant to USP (Challenge test) Mold species : USP 5 moldspecies:Escherichia coli, Pseudomonas aeruginosa, Staphylococcus aureus, Candida albicans, Aspergillus niger

    Viable count on 0, 1, 3, 7th day

    Evaluation : Viable count reaches 0 by 7th day

  • 50S.A. Ajinomoto OmniChem N.V.

    Lamellar crystal formationin hair conditioner with CAE

    Sensory: Smoothness and no sqeaky feeling during rinsing

  • 51S.A. Ajinomoto OmniChem N.V.

    Hair Conditioning and styling balm

    Company: Comptoir des lysBrand: CoslysCountry: FranceDate Published: Feb 2009Price in local currency: 9.80

    Coslys Hair Conditioning & Styling Balm with Coconut is a hair conditioning and styling balm with coconut and jojoba oils. Thisproduct contains 98.61% ingredients from natural origin, organic extracts and has not been tested on animals.Cosmebio logo.

    Water, antemis nobilis flower water*, inulin, cetearyl alcohol , simmondsia chinensisseed oil*, glyceryl stearate SE, hydrolyzed wheat, peptides, diglycerin, arachidyl alcohol,

    dicaprylyl ether, butyrospermum parkii*, cocos nucifera oil*, PCA ethyl cocoyl arginate , hydrolyzed algin, maris water, chlorella vulgaris extract, guar hydroxypropyl trimonium chloride, tocopherol, glycine soja, glycerin, tetrasodiumglutamate diacetate, glucose, coco-glucoside, xanthan gum, chondrus crispus, arachidyl glucoside, lauryl alcohol, benzyl alcohol, behenyl alcohol, glyceryl oleate, fragrance, dehydroacetic acid, citric acid, potassium hydroxide, sodium hydroxide, sodium benzoate (*organic ingredients)

  • 52S.A. Ajinomoto OmniChem N.V.

    Jojoba Hair Repair Mask

    Company: Logona Naturkosmetik Hans HanselBrand: Logona NaturkosmetikDate Published: May 2009Price in local currency: 11.95

    Logona Naturkosmetik Mascarilla Capilar Reparadora a la Jojoba (Jojoba Hair Repair Mask) is formulated with a natural restorative complex of nourishing and deeply hydrating organic botanical oils and extracts to care for hair and improve its structure, leaving hair supple, shiny and elastic. This BDIH certified product.

    Aqua (water), glyceryl stearate SE, simmondsia chinensis (jojoba) seed oil*, cetyl alcohol , behenyl alcohol betaine, arctium lappa seed oil*, betula alba leaf extract*, urtica dioica (nettle) extract*, lawsonia inermis (henna)

    extract, carthamus tinctorius (safflower) seed oil, PCA ethyl cocoyl arginate , lecithin, lanolin, glycerin, lauryl lactate, mica, disodium cocoyl glutamate, sodium cocoyl glutamate , parfum (essential oils), sodium citrate, citric acid, silver oxide, CI 77891, limonene, linalool. *From certified organic agriculture

    With CAE

    and

    AMISOFT!

  • -53Ajinomoto OmniChem

    Other natural actives forHair Care

    Humectant: Ajidew NL-50Emollient: Eldew PS-203

    Emulsifier: Amisoft HS-11P

  • 54S.A. Ajinomoto OmniChem N.V.

    Ajidew NL-50 forHair Care

    Absorbed by hair

    Effective moisturizer

    Improves hair manageability

    Reduces wet friction

    Color Care

    INCI: Sodium PCA

    ECOCERT

    registered

  • 55S.A. Ajinomoto OmniChem N.V.

    Ajidew NL-50Adsorption on hair

    Ajidew remains in hair even after rinse with water.

    Technical data sheet 1001-0342

    Am

    ount

    of

    Ajid

    ew(m

    g/1g

    hai

    r) Uptake by immersion

    Uptake after rinse

    Concentration of AJIDEW N-50 0.1wt% activeTemperature 25 CWeight of hair 1.0 gDetermination* HPLC

    *See Technical Data Sheet No. 1001-0152E for more details

  • 56S.A. Ajinomoto OmniChem N.V.

    Ajidew NL-50Effective hair moisturizer

    Wat

    er c

    onte

    nt in

    hai

    r(g

    /hai

    r-10

    g)

    After hair tresses (15cm, 6g) were immersed in each humectant solution for 5 min.,

    they were dried under 20oC/65%RH, then the amount of absorbed water in hair tresses was measured by weight.Water adsorption mass on hair = (B) (A) (C)(B) : Weight of hair tress after maceration (65 % RH)(A) : Before maceration (65 % RH)(C) : Weight of moisturizer sorbed on hair

    0.0

    0.1

    0.2

    0.3

    0.4

    0.5

    AjidewGlycerinBlank(water)

    Technical data sheet 1001-0133

  • 57S.A. Ajinomoto OmniChem N.V.

    Nourishing shampoo for dry hair(SLES-free)

    L'Oral Professionnel Srie Nature Source de Richesse Shampooing

    (Nourishing Shampoo for Dry Hair) has a sulfate-free formula. The product is claimed to wash hair gently, to leave it soft and shiny , with a natural fragrance.

    Company: L'Oral

    Brand: L'Oral Professionnel Srie Nature RichesseDate Published: Oct 2008Price in local currency: 12.40

    Water, tea-cocoyl glutamate , glycerin, coco-betaine, ceteareth-60 myristyl glycol, glycol distearate, sodium methyl cocoyl taurate, sodium PCA , hexylene glycol, cocamide mipa, polyquaternium-10, sodium benzoate, sodium methylparaben, PEG-55 propylene glycol oleate, propylene glycol, salicylic acid, carbomer, limonene, ethylparaben, linalool, isopropanolamine, polycaprolactone, solanum lycopersicum extract/tomato extract, sodium hydroxide, citric acid, fragrance, C31517/1

    With AMIS

    OFT

    and AJIDEW

    !

  • 58S.A. Ajinomoto OmniChem N.V.

    Sensitive shampoo(SLES-free)

    Company: DM Drogerie MarktBrand: DM Alverde Naturkosmetik Birke SalbeiDate Published: Apr 2009Price in Euros: 1.67

    DM Alverde Naturkosmetik Birch Sage Sensitive Shampoo is specially formulated for irritated and sensitive scalps . The mild shampoo with birch extract cares for hair, calms the scalp and is claimed to reduce dandruff.

    Ingredients

    Aqua, sodium coco sulfate, glycerin, coco glucoside, sodium PCA , sodium chloride, sodium lactate, sodium cocoyl glutamate, disodium cocoyl glutamate , hydrolyzed wheat protein, betula alba extract*, salvia officinalis water*, lavandula hybrida oil*, glyceryl oleate, xanthan gum, alcohol, parfum**, limonene**, linalool** (*ingredients from certified organic agriculture; **from natural essential oils)

    With AMIS

    OFT

    and AJIDEW

    !

  • 59S.A. Ajinomoto OmniChem N.V.

    Natural Care Shampoo

    Company: Dalli-WerkeBrand: Lacura NaturkosmeticCountry: GermanyDate Published: Apr 2008Price in local currency: 1.99

    Lacura Naturkosmetic Pflege Shampoo (Care Shampoo) with rose blossoms and wild rose extracts is an intensive haircare shampoofor vitality. It is free from synthetic colouring, perfumes, preservatives, silicone, paraffin or other crude oil products. This product is dermatologically tested.

    Ingredients

    Aqua, alcohol, coco-glucoside, glycerine, disodium cocoyl glutamate, sodium cocoyl glutamate , sodium PCA , oxycoccus palustris seed oil, tritium vulgare bran extract, rosa centifolia flower extract, rosa canina fruit extract*, arginine, hydrolysed silk, xanthan gum, citric acid, glyceryl oleate, phytic acid, parfum**, citronnellol**, geraniol**; **from natural essential oils; *from controlled biological growers

    With AMIS

    OFT

    and AJIDEW

    !

  • 60S.A. Ajinomoto OmniChem N.V.

    Hair styling gel

    Lavera Hair Gel pour Cheveux Style (Hair Styling Gel) is said to provide extra strong hold. This product contains organic aloe veraand organic bamboo for intense shine.

    Company: LaveranaBrand: Lavera Naturkosmetik HairDate Published: Oct 2007Price in local currency: 9.90

    Gel: water, sorbitol, glycerin, alcohol*, sodium PCA , dehydroxanthan gum, shellac, chondrus crispus (carrageenan), bambusa arundinacea stem extract*, aloe barbadensis leaf juice*, humulus lupulus (hops) extract*, camelia oleifera leaf extract*, marrubium vulgareextract, oryza sativa (rice) extract*, fragrance (parfum)**, citral**, limonene**, linalool**, geraniol**. *ingredients from certified organic agriculture; **natural essential oils

    Natural hai

    r

    styling!

  • -61Ajinomoto OmniChem

    ELDEW PS-203The natural emollient for damaged hair

    Improvement of tensile strengthImprovement of surface hydrophobicity

    ECOCERT r

    egistered

  • 62S.A. Ajinomoto OmniChem N.V.

    Structural Similarity of ELDEW PS-203 and the CMC Lipids

    Composition of the CMC LipidsCoresterols & their derivativesCeramidesFatty acids(C 1421)

    O

    N OH

    OHOH

    H

    O

    OH

    HO

    CH3 CH3CH3

    CH3CH3

    NH

    O

    O

    O O

    O

    CH3

    CH3

    CH3

    CH3

    CH3

    ELDEW PS-203

    ELDEW PS-203 : INCI: Phytosteroyl /Octyldodecyl Lauroyl Glutamate100% natural; ECOCERT Registered

  • 63S.A. Ajinomoto OmniChem N.V.

    Damage Protect by ELDEW PS-203

    ELDEW PS-203 prevents further decrease of hair strength

    60

    70

    80

    90

    100

    Ten

    sile

    Str

    engt

    h (%

    )

    Natural Bleached Permed

    Bleached /permed hairBleached /permed => shampoo with SLESBleached /permed => shampoo with SLES containing ELDEW

    Technical data sheet No.1015-0441

    N=10, mean S.D.

  • 64S.A. Ajinomoto OmniChem N.V.

    ELDEW PS-203 Improves Hair Surface Hydrophobicity

    Natural Bleach

    Control(Without Oil)

    ELDEWPS-203

    Mineral Oil

    OctylPalmitate

    Con

    tact

    ang

    le (

    o)

    N=20

    60

    90

    100

    120

    70

    110

    80

    Bleached

    Treated with a hair conditioner

  • 65S.A. Ajinomoto OmniChem N.V.

    Rich Conditioner MRC-120

    BEHENTROMONIUM CHLORIDE

    ARGININE DERIVATIVE (60%)*

    ELDEW PS-203

    GP-1

    STEARYL ALCOHOL

    GLYCERIN

    PRESERVATIVE

    SORBITOL

    GLUTAMIC ACID

    1.50

    0.50

    6.30

    0.50

    0.50

    2.50

    0.80

    2.50

    q.s.

    INGREDIENTS Wt%

    balanceWATER

    100.00

    *HYDROCYPROPYL ARGININE LAURYL/MYRISTYL ETHER HCL

  • 66S.A. Ajinomoto OmniChem N.V.

    Instant Care Natural leave-in conditioner

    Company: La Biosthetique Marcel ContierBrand: La Biosthetique Marcel Contier Cheveux Natural CosmeticDate Published: Mar 2009Price in Euros: 18.19

    New under La Biosthetique Marcel Contier is the Cheveux Natural Cosmetic Ecocert certified range , a luxury haircare line comprised of

    products made from almost 100% natural sources , and free from silicones, parabens , paraffin oils, and synthetic colourings and fragrances. The 100% natural leave-in conditioner is formulated to instantly give the hair softness and elasticity , balancing out minor structural damage and encasing the hair in a delicate film that protects from environmental damage.

    IngredientsAqua (water), citrus aurantium dulcis (orange) fruit water *, limnanthes alba (meadowfoam) seed oil, octyldodecanol, glycerin, PCA ethyl cocoyl arginate , citrus aurantium dulcis(orange) oil, limonene, phytosteryl/octyldodecyl lauroyl glutamate , parfum(fragrance). * Ingredients proceeding from organic farming

    With CAE

    and

    Eldew PS-2

    03

  • -67Ajinomoto OmniChem

    Amisoft HS-11P/ HS-11PFThe natural emulsifier

    INCI: Sodium Stearoyl Glutamate

    ECOCERT registeredPEG

    free

    Hair styling

    !

  • 68S.A. Ajinomoto OmniChem N.V.

    Hair Styling CreamNatural

    Company: Laboratoire ArilandBrand: K pour KaritDate Published: May 2009Price in local currency: 9.90

    K pour Karit Hair Styling Cream is a non-greasy cream formulated with shea butter, is quick and easy to use, and is said to provide natural hold for all types and lengths of hair. It comes

    with 100% natural fragrance and contains no paraben, silicon or PEG. This product has not been tested on animals and retails in a 100g tube that features Cosmebio and Ecocert labels.

    IngredientsAqua (eau/water), saccharum officinarum (sugar cane extract)*, pseudotsuga menziesii

    (douglas syr) water*, glyceryl stearate, sodium stearoyl glutamate , dicaprylylether, lauryl alcohol, butyrospermum parkii butter (shea butter)*, chondrus crispus(carrageenan), parfum (fragrance), citral**, geraniol**, limonene(dipentene)**, linalool**, potassium sorbate, sodium benzoate, benzyl alcohol, citric acid, zingiber officinale (ginger) extract*. *Ingredient issued from organic farming, **natural component of essentials oils

  • 69S.A. Ajinomoto OmniChem N.V.

    Treatment for damaged hairnatural

    Company: La Biosthetique Marcel ContierBrand: La Biosthetique Marcel Contier Cheveux Natural CosmeticDate Published: Mar 2009Price in Euros: 21.49

    New under La Biosthetique Marcel Contier is the Cheveux Natural Cosmetic Ecocert certified range, a luxury haircare line comprised of products made from almost 100% natural sources, and free from silicones, parabens, paraffin oils, and synthetic c olourings and fragrances . Treatment for Damaged Hair is described as a deep conditioning treatment for stressed hair. Concentrated with a care complex of natural active ingredients, results are said to be deeply regenerating with hair full of bounce and vitality.

    IngredientsAqua (water), alcohol*, glycerin, lauryl alcohol, theobroma cacao (cocoa) seed butter, cetearylalcohol, cetearyl polyglucose , octyldodecanol, meadowfoam delta-lactone, hydroxypropyl

    guar hydroxypropyltrimonium chloride, myristyl alcohol, sodium stearoyl glutamate , citrus aurantium dulcis (orange0 oil, limonene, parfum (fragrance). * ingredient proceeding from organic farming

  • 70S.A. Ajinomoto OmniChem N.V.

    Scalp Soothe

    Company: RedkenBrand: Redken for Men Mint Fused TechnologyCategory: HaircarePrice in local currency: 17.60

    Redken for Men Mint Fused Technology Scalp Soothe is a moisturising leave-in balm specially developed for dry or sensitive scalps. Its Mint Fused Technology formula features fortifying proteins, chilling peppermint and hydro-liposomes to quickly moisturise, calm and give refreshing relief, providing optimal scalp comfort.

    IngredientsAqua/water, glycerin, phenoxyethanol, polysorbate 21, carbomer, menthol, hydrogenated lecithin, parfum/fragrance, salicylic acid, panthenol, potassium sorbate,

    cholesterol, sodium stearoyl glutamate , pentasodium pentetate, wheat amino acids, hydrolyzed soy protein, mentha piperita/peppermint leaf extract, butylparaben, propylparaben, eugenol, limonene, CI 42053/green 3, CI 19140/yellow 5

  • 71S.A. Ajinomoto OmniChem N.V.

    Creamy wax

    Company: Kanebo CosmeticsBrand: NudyDate Published: Oct 2004Price in Euros: 3.01

    A damage-care wax to style the hair while treating the damage.

    IngredientsWater, stearic acid, glycerin, isocetyl myristate, propylene glycol, petrolatum, glyceryl stearate (SE), petroleum jelly, cetanol,

    polysorbate-60, polyvinyl pyrolidone, sorbitan stearate, sodium stearoyl glutamate , beeswax, dimethicone, 1,3-butylene glycol, ethanol, ethyl glucoside, dipotassium glycyrrhizinate, sage extract, triethanolamine, paraben, fragrance, yellow 5

  • -72Ajinomoto OmniChem

    AJINOMOTO

    where Amino Acids are the Essence of our Personal Care