Mother Nature Strikes Back:Wi t C i ti P i itiWinter Communication Priorities

Ken ReevesVP and Director of Forecasting Operations

Lisa DurelDirector Partner DevelopmentVP and Director of Forecasting Operations

AccuWeatherDirector, Partner DevelopmentEverbridge

About Everbridge• Leader in incident notification systems

• Fast-growing global company with more than 1 000 clients in moremore than 1,000 clients in more than 100 countries

• Serve the Global 2000, healthcare systems state and local governmentsystems, state and local government, federal government, military, financial services firms, and universities

• 100% focused on incident notification100% focused on incident notification solutions that merge technology and expertise

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Agenda

Part 1: Presentation• The 2010 11 Winter Weather forecast• The 2010-11 Winter Weather forecast

• Reducing risks by planning communications

• Keeping others informed of facility closures, hazardous conditions, p g yand more

Part 2: Q&APart 2: Q&A

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Mother Nature Strikes Back:Mother Nature Strikes Back:Winter Communication Priorities

Ken ReevesAccuWeather

About AccuWeather®• The world’s leading commercial weather service

• Global Headquarters and Operations Center in State C ll PA i h S W h W i C iCollege, PA with Severe Weather Warning Center in Wichita, KS

• Founded in 1962 – A growing company for 48 years g g y y

• Over 100 Meteorologists - the largest number of professional weather forecasters under one roof any place on Earthplace on Earth

• 77 of the Fortune 100, 220 of the Fortune 500 are clients

• Serve over 500 government agencies, hundreds of schools

• More than 200,000 clients worldwide

Keys of 2010-11 North American winter

• Strong La Nina drives the forecast

• Atlantic and Pacific ocean temperatures help dictate the steering currents

• Existing dryness

• Outcomes:Outcomes:• Snowy and cold in North America focused west of central Rockies• Drought across the south• Winter wildfiresWinter wildfires• Severe winter thunderstorms

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Winter of 2007-08

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Winters of 2007-08,1917-18

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Facts about 2007-08 winter

• Greatest single month for tornados in the past 4 years

• More than 200% of normal in January and February

• February 5, 2008 was the top ten active day that yeary , p y y

• In 2008, 2 of the top 4 tornado days occurred in January and FebruaryJanuary and February

• Over 3 billion in weather damage in Illinois alone

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In the media 2007-08 winter

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In the media 2007-08 winter

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Mother Nature Strikes Back:Mother Nature Strikes Back:Winter Communication Priorities

Lisa DurelEverbridge

Message maps H l i ti itf llHelp you overcome communication pitfalls

Message maps are:• Created prior to crisis events

W itt t b l 6th d di l l• Written at or below a 6th-grade reading level• Specific to one organization• Written using the 3-3-30 rule• Sensitive to the needs of different

demographic groups

Message maps allow organizations to communicate clearly during an emergency

Create an effective message mapping strategyCreate an effective message mapping strategy• Consider people affected by your organization

• W lk th h ibl i• Walk through every possible emergency scenario

• Make choices about types of messages

• Determine channels of communication• How will these messages be delivered? • How will you know the message was received?

I th fi ti ?• Is there a confirmation process? • Is an automated system in place?

• Pre-messagingg g

• Deep background education

• Hone and refine actual message mapsHone and refine actual message maps

Are your first responders prepared to ti t ?activate your message?

Key personnel may be unavailable Hail StormsKey personnel may be unavailable

• Have teams ready for day or late night hazards

Hail Storms

• Take into consideration hazard may have effected team member

Lightning

• Ensure an alternate reliable decision maker is in place if key personnel is unavailable due to h d h d l bhazard or schedule absences or illness

Wind Damage

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Keep in contact during the event.Keep in contact during the event.

• Send updates of hazard

• Survey / Poll for information

• Send info when it DOES NOTSend info when it DOES NOT effect XYZ area or facility

• All clear / resume work

• Survey / Poll on returning to work

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Why the preparation and communication?Why the preparation and communication?• To keep your organization

up and runningup and running

• A sense of community within your organization

• To know what works and what does not work

• Update your plans for the similar hazard

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SkyGuard + Aware

Incident notification solutions address common communication challengescommon communication challenges

• Communicate quickly easily and • Reduce miscommunications and• Communicate quickly, easily, and efficiently with large numbers of people in minutes, not hours, making sure that the lines of communication

• Reduce miscommunications and control rumors with accurate, consistent messages

are open

• Receive feedback from your messages by using polling

• Satisfy regulatory requirementswith extensive and complete

ti f i ti tt tmessages by using polling capabilities to know who needs immediate assistance or who can come to work

reporting of communication attempts and two-way acknowledgements from recipients

• Ensure two-way communicationsto stay in contact with message

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• Deliver prepared and timedmessages to each audience group, by function, by scenario

receivers

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Item Number (Schedule II): 26.3Activity Group: A1 Point for each webinar

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1 Point for each webinar

Contact informationCommunication resources

Ken Reeves@ th

White papers, literature, case studieswww.everbridge.com/resources

Upcoming webinars:System Demo (December 14)

b id / bireeves@accuweather.com1.814.235.8751

www.everbridge.com/webinars

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Lisa Durellisa.durel@everbridge.com1.818.230.9700

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Marc Ladinmarc ladin@everbridge commarc.ladin@everbridge.com1.818.230.9700

Happy Holidays!