Public Relations On Little or No Budget

Working Session

Review From Yesterday

OnlineMktg

PublicRelations

SocialMedia

“We do use Twitter and Facebook links in our ranking....

We are also trying to figure out a little about the reputation of an author on Twitter or Facebook.”

--Google executive Matt CuttsDecember 17, 2010

Promotion Today

•Broadcast

•Newspapers

•USPS

TraditionalMedia

•Social Media

•Niche Sites

•Online News Sites

NewMedia

Traditional media didn’t lose relevance

There are more opportunities (to smaller audiences)

than ever before

New media more than compensates

• Lower cost• Easier access

• Better audience targeting• Thorough understanding of engagement

Channels

Social Media

FacebookTwitter

Non-Traditional

BloggersNiche Sites

Traditional Media

New Ways to Pitch & Engage

Our Conversation Today

WHO does all this work?WHAT tools do they use?HOW it is paid for?

Who

Who – Resource List

InternsITT Extern Program – 135 hours or no degreeTraining Futures, No Va. Family ServicesChantilly HS and other FCPS (minor payment)

Advisory Board MembersLocal Chamber of Commerce networking

How?

Think A New Way

Use Untapped Currency

How Do We Pay?

Find people who want something from you, not just do-gooders

Untapped Currency

• Links from your website to theirs• A “badge” on their site as a digital certificate• Joint press release or allow them to issue one• Exclusive opportunities

What can you give an organization or person that doesn’t cost you money, but is valuable?

What Tools?

200 active, reputable social media tools online.

HootSuite.comFacebook, Twitter, LinkedIn & more

Multiple Users for accountsLow CostMetrics

Message Scheduling!

Press Release Distribution

$100-$400 / release

Be A Source

30,000 Journalists

210 Queries Sent Daily

Up to 3 Emails

Blog It - FREE

Keep Track

10 free licenses

$15,000 value

Non-profits

Schools

There Is A Better Way