event tech live: crunched
DESCRIPTION
All the best facts, stats and quotes from Event Tech Live in London.TRANSCRIPT
EVENT TECH LIVE
CRUNCHED
♯eventtechlive
● Europe’s only free to attend
dedicated event tech show
● 1000 #eventprofs in
attendance
● Industry leading speakers
● 35 tech exhibitors
www.earnest-agency.com
12th November 2014
Old Truman Brewery
www.eventtechlive.com
♯eventtechlive
www.earnest-agency.com
We came, we saw, we crunched…
The growth in
event tech has
been explosive.
“
”
Kelly Philips, Senior
Event Manager at EE
As an agency it is our role
to lead our clients and
find the right fit whether
that’s using the latest
technology or more
traditional methods. ”
“
Katie Coombes
CEO of Maynineteen
Think about the
audience – there is
a massive
proportion that are
not tech savvy. Be
sensitive and make
sure things are
accessible to them.
“
Kelly Philips, Senior
Event Manager at EE
”
Keep it simple, and work within
your limitations. Make sure that
things work and have a plan B in
place in case they don't.
“
”
Stephanie Crouch
Head of Special Events at iBid Events
What are your KPIs for using
technology at events? It’s
important to understand why it is
relevant to the customer journeys
that we are creating. It’s about
getting the mix right.
“
”
Katie Coombes
CEO of Maynineteen
Your attendees
are bombarded
with invites to
different events.
Industry
averages show
that 50% of your
audience don’t
turn up.
“
”
The fact is…
Oojal Jhutti
Founder & CEO iWaz.at
76% of attendees
are more likely to
come to a show if
they are engaged
with content ahead
of the event.
“
Robert Dunsmore
Director of Live
Events at GES
”
So, what’s the
problem?
63% of people recall a story and
only 5% of people recall a
statistic from a presentation.
“
”
Put the data in
context
‘Data – Telling the story of
your event’
We are seeing
now that
twitter is
having a higher
attendee
conversion rate
than email.
”
Ricardo Molina
CEO at BrightBull
It’s all about amplifying your message…
“
Identify your key social media
influencers; those folks are our force
multipliers and we will need them later.
“
”
Oojal Jhutti
Founder & CEO iWaz.at
Understand your audience, learn what
their drivers are. Embrace your
influencers. Build a framework around it
and help build a rolling stone.
“
”
”
Oojal Jhutti
Founder & CEO iWaz.at
Create a movement…
By creating and tracking one single
hashtag you can see who is interacting,
who is most influential, how much and
what they are saying. ”
“
Iain Wallace
Head of Innovation at Lumi Technologies
Listen to your audience.
As marketers we are
reluctant to employ the
same tactics in social media
as we do in email
marketing. There is no
harm in reusing older posts
or testing posts at different
times of the day to measure
success.
“
”
Saul Leese
Group Trade Brand Manager at Media 10 Ltd
Take a blog and splice
it into 25 tweets and
scatter across any
given week – this
provides useful
content rather than
just talking about
your event.
”
“
Ricardo Molina
CEO at BrightBull
Give them what they want
www.earnest-agncy.com
No one watches 30
minutes of video
recording. Chop it
up into 30 seconds
or 1 minute videos.
Decide what the
best takeaway is
and capture that.
“
”
Ricardo Molina
CEO at BrightBull
Give your audience
things that are
shareable and let
them market the
event for you.
“
”
Marino Fresch
Head of Marketing, UK & I, Eventbrite
Make it shareable…
www.earnest-agncy.com
“
”
When people share their
attendance through their social
platform it is 3 times more likely
to be reshared through their
personal networks.
”
“
”
Marino Fresch
Head of Marketing, UK & I, Eventbrite
“
We can directly see
the impact of social
media sharing on
ticket sales.
”
Marino Fresch
Head of Marketing, UK & I, Eventbrite
If your event site is not mobile
optimised you are missing
potential traffic. Ensure that
conversion at the moment of
purchase is as optimised as it
can be. Take away any barriers
at that critical moment of
decision making.
“
”
Marino Fresch
Head of Marketing, UK & I, Eventbrite
Make it accessible to your audience
www.earnest-agncy.com
Event apps are only as
good as the attendees that
have taken the time to
complete their profiles.
Attendees are time
starved, with on average
up to 13% of your
audience actively engaging
through an event app.
“
”
Oojal Jhutti
Founder & CEO iWaz.at
So what about event apps?
www.earnest-agncy.com
As an organiser make
sure that your app will
automatically populate
using your audience’s
social profiles. This
typically increases
engagement by up to
60%.
“
”
”
Oojal Jhutti
Founder & CEO iWaz.at
Your agenda is a powerful
indicator - what are your
attendees telling you? An app
can tell you what sessions
your attendances personally
find value in.
“
”
Oojal Jhutti
Founder & CEO iWaz.at
There is a high expectation in an always
online world - it is important that our
technology is accessible and personalised to
our audience.
“
”
Tamar Beck
CEO at Gleanin
Sound advice
We should be making it
really easy for people to
know who's at the event
and who will be relevant
to them, rather than
expecting people to trawl
through directories.
“
”
Tamar Beck
CEO at Gleanin
Its all about making life easier for our audience…
iBeacon technology can improve the quality
of the delegate experience by helping with
navigation onsite and providing relevant
information to the delegates.
“
”
Tamar Beck
CEO at Gleanin
…and improving their experience
onsite
So what does the future hold for event tech?
There has been a
move into more
digital immersive
experiences, putting
more power into the
hands of the people
attending.
”
Kelly Philips, Senior
Event Manager at EE
“
The evolution of social
media and intellectual
property rights.
Privacy is going to be
much more important
as people are
becoming more aware
of what they are
sharing publicly.
”
“
Saul Leese
Group Trade Brand Manager at Media 10 Ltd
We are seeing a shift now in
events. Its much more important
to convince our audience that we
are an authority, a leader on our
subject. This is where social
media and video are really
valuable.
“
”
Saul Leese
Group Trade Brand Manager at Media 10 Ltd
Don’t just create a
‘vitamin’ or a ‘nice
to have’; find a
pain point and
create an aspirin.
“
Reggie Aggarwal
CEO & Founder, Cvent
A final thought
”
That was Event Tech Live 2014 crunched by:
www.earnest-agency.com
Chloe Payne
Event Manager
earnest-agency.com
@earnestagency