event management 101
DESCRIPTION
Event Management 101 for SMEsTRANSCRIPT
EVENT MANAGEMENT 101
Objectives
Learn the Basic Elements of Event Management
Learn the Importance and Benefits of the Events
Learn How to Create an Event Management Plan
Manage the risk of implementing Events
EVENT MANAGEMENT IS PROJECT MANAGEMENT
A Side Story on JAPAN’s Program and Project Management
A Side Story on JAPAN’s Program and Project Management
Ohashi Green Junction Project
Events are Projects with Beginning and Ending
A Unique Moment to Satisfy Specific Needs
BUSINESS EVENTS
CONFERENCE | CONVENTION
TRADE SHOW | EXHIBITION
CORPORATE EVENT
BENEFITS
KNOWLEDGE TRANSFER
CREATE PARTNERSHIPS
EXPAND NETWORK
BRAND AWARENESS
GENERATE LEADS
GENERATE SALES
EVENTS PLANNING
“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry
“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin
“If you don't know where you are going, you'll end up someplace else.” ― Yogi Berra
Event
Vision Goals Objectives
Aspirational Description
General. Long Term.
Specific. Short Term.
SMARTERS
Specific
Measurable
Attainable
Time BoundEvaluate
Rewarding
Satisfactory
SMARTERS
SpecificMeasurableAttainable
SpecificMeasurable
Time Bound Evaluative
KRA Target Actual Deadline Action Plan
Sales 150,000.00 100,000.00 Sept. 30,2012
-Research for 50
additional clients
-Meet 5 clients who
express interest
EVENT MANAGEMENT STRUCTURE
Client/Stakeholder
Events Organizer/Manager
Administration Operations Marketing
Administration
Administration
Contracts Management
People Management
Event Suppliers Management
Financial Management
Marketing
Operations
Venue Coordination
Audience Management
Technical Production
Management
RegistrationManagement
Marketing
Marketing
Creatives/Collaterals
Promotion Management
Sales Management Activities
MARKETING
MARKETING
MARKETINGRation
ale
Who Will Join
Who Can Sponsor Packages
Event Profile
OPERATIONS
OPERATIONS
OPERATIONS
Moment of
Truths
Customer Touch points
Customer Recovery Program Crisis Management Team
Experience
DOCUMENTATION | ASSESSMENT
DOCUMENTATION | ASSESSMENT
Benchmar
k
History
Starting Point
Records
and Facts
Documentation
3 Lessons in Promotion
Be a Purple Cow
Look for Your Own Blue Ocean
The Greater the Fit, The Greater the Results
3 Lessons Event Management
3 Lessons Event ManagementGOD is in the DETAILS
3 Lessons Event ManagementWorking and Knowledgeable Team Ensures Success
3 Lessons Event ManagementContinuous Learning
3 Lessons Event ManagementContinuous Learning
WORKSHOP
1.Create an Event Profile for Ka-Entrep Conference
2.Create Delegates and Sponsorhip Packages 3.Create a Promotion Plan4. Create 6 Topics with Speakers that will be
Marketed in the Conference5.Create a Customer Service Innovation Your
Event Will Have
facebook.com/orlyballesteros
@exlinkevents
www.exlinkeventsblog.com
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Orly Ballesteros is the current Chief Operations Officer of Exlinkevents – a Professional Convention , Exhibition and Events Organizer in the Philippines.
His current passion is Instagram, sharing stories with his kids about books the they finished reading, and strolling with his wife in the mall.