Event Marketing 101:

Raising the Profile of

your Projects

You have a great idea, a passionate team, and

mind-blowing contentall set to deliver your attendees an enriching event experience.

Now, after all that hard work, you have only sold 20% of your tickets

with 1 more week to go before your event.

Sounds familiar?

It’s nail-biting because we all know that “bad ticket sales can

happen to good people”.

Beyond spending money on ads, how do you let others outside of your circles know of your event?

Three experts weighed in and shared their five key tips.

KNOW THE MEDIA,FOCUS ON RELEVANCE#1

“The heart of media engagement is to work with the media to craft

sharable content.”

Judith Yeoh, Head of Content and

Editorial at SAYS

Those who simply focused on their own product launch without

explaining how this interests the readers are unlikely to get much

exposure from the media.

Rengeeta Rendava from Mad Hat Consult who handled the PR for

Ironman Malaysia and The Cooler Lumpur Festival, uses a similar

approach.

“Try to understand the particular media you are pitching to, such as

their audience’s demographics, and what they are primarily

interested in.”

Craft your pitch according to these factors.

BE AUTHENTIC#2

While relevance is key, one of the fundamentals to good event

marketing is to present yourself honestly to the media.

With that, the passion and the heart of the story will come

through naturally.

If you are to work with a PR agency, it is vital to work with

people who believe in your project.

Because ultimately the messaging, beyond simply selling tickets, will

reflect on your brand.

DO IT STEP-BY-STEP#3

Both Rengeeta and Judith also shared very practical and

actionable tips when

engaging media.

In your email pitch, introduce who you are, what you do and five

points about your event.

Engage the media within the first paragraph of your email. Email,

don’t call as this puts the journalist on the spot.

Keep it accessible, and send email pitches in mid-noon to avoid the

morning rush and take advantage of the post lunch lull.

And then there’s the other media -

social media.

FOCUS ON YOURTARGET AUDIENCE#4

“To stand out from the noise, it is important to know your audience.”

Inbaraj Suppiah, Creative Director at social media agency

Pixaworks Creative and organizer of monthly meetup OpenCoffeeClub

Make sure that the message is

targeted at them.

Tools like Peatix is great for audience targeting through its

recommendations platform.

CLICK TO FIND OUT HOW

BE CONSISTENT#5

Inbaraj believes that organizers of community events need to have

consistency.

Be it in their online engagement, such as on a Facebook group

Be it in their online engagement, such as on a Facebook group

and offline, in the regularity of the events.

With continuous engagement and good content, will you be able to

maintain the vibrancy of the community.

As an example of good content, Judith shared that “behind the

scenes” of event preparations can generate great content for social

media sharing.

Rehearsals, venue setup, and pre-talk interviews make for

some amazing content.

Videos are a great way for potential audience to connect

with the event.

Click here to find out how you can use video to promote your event!

Inbaraj saw a spike in turnout whenever he used video in his promotional material online.

Got your own event management

tools and tips to share with fellow

event organizers?

Tell us in the comments below!

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by

Yeap Mei Yi

Original article by

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Event Marketing 101: Raising the Profile of your Projects