evangelizing positive aging session: 7th international positive aging conferenence, feb, 2014,...
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Evangelizing Positive Aging: Growing the Seeds of the Movement, Chris Kennedy, Principal, Age2Age; Dick Goldberg, Director, Philadelphia Initiative and Coming of Age; Rick Moody, PhD, recently retired Vice President and Director of Academic Affairs, AARP; Jan Hively, PhD, Co-founder, Vital Aging Network; Katy Fike, PhD, Founder, Innovate50 and Aging2.0TRANSCRIPT
Evangelizing Positive Aging: Spreading the Seeds
of the MovementKaty Fike
Rick MoodyJan Hively
Chris KennedyDick Goldberg
February 11, 2014
7th Annual International Conference on Positive Aging
Sarasota, Florida
Evangelizing Positive Aging: Spreading the Seeds
1. Katy Fike, Aging2.0
2. Rick Moody Positive Aging Conference Fairy Godfather
4. Chris Kennedy Age2Age Institute for Age-Friendly Housing
5. Dick Goldberg Coming of Age
3. Jan Hively Pass It On Network Encore Entrepreneur
Evangelizer’s Toolkit
Katy Fike, PhDCo-Founder, Aging2.0
Mission: To accelerate innovation in aging and long term care.
In the past 18 months, Aging2.0 has hosted 40+ events in 10 cities across 3 countries
and built a rapidly growing online / offline community of 5000+ innovators worldwide.
These are some of the tools we’ve used*…*Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey
Evangelizing - 3 Easy Steps
1.Brand your movement
2.Tell your story
3.Engage your community
1. Brand your Movement
Develop your visual identity and marketing collateral Design Marketplace: 99 Designs, CrowdSpring Business cards: Moo, Vistaprint Signage, flyers, stickers: Vistaprint, Stickermule
Create your online presence Website: SquareSpace, Wordpress Social Media: Twitter, Facebook, Instagram, Pinterest
Tools to Brand your Movement
2. Tell Your Story
Bring your story to life Introductory Video: Powtoon, Spark Camera App Infographic: Visual.ly
Start an eNewsletter E-mail marketing: Mailchimp, Constant Contact
Write. Speak. Share. Repeat. Blogging: Wordpress, Tumblr Podcast: SoundCloud Slide Presentations: SlideShare
Tools to Tell Your Story
3. Engage Your Community
Create online community / social networking groups Facebook, LinkedIn (can be open or closed)
Organize Events – online & offline Virtual: Google Hangouts, Zoom, Skype,
GoToMeeting, PGI In-person: Eventbrite, Meetup
Activate your community Surveys: JotForm, Survey Monkey, Google Forms Petitions: Change.org Crowdfunding: Kickstarter, Indigogo
Tools to Engage Your Community
Go forth and… Evangelize
Positive Aging!
Thanks! Katy Fike ([email protected])
For more information about Aging2.0 visit www.aging2.com Connect with us: @aging20, #aging20, www.facebook.com/aging2
Slides available at http://www.slideshare.net/aging2
History & Urban planning & gerontology 101
Rick MoodyPositive Aging Conference Fairy [email protected]
Evangelizing Positive Aging: Spreading the Seeds Nationally
• 2007 Eckerd College, St. Petersburg, FL• 2008 University of Minnesota, Minneapolis • 2008 Virtual Sites - 30 Across North America• 2009 Eckerd College, St. Petersburg, FL• 2011 Fielding University, Los Angeles, CA• 2012 Fielding University, Los Angeles, CA• 2013 Fielding University, Los Angeles, CA• 2014 Institute for the Ages, Sarasota, FL
Jan Hively (Janet M Hively, PhD)Pass It On NetworkEncore [email protected]
Evangelizing Positive Aging: Spreading the Seeds Globally
How to Evangelize Positive Aging Internationally
Jan Hively, Ph.D.
7th Positive Aging Conference, SarasotaFebruary 2014
…Through Progressive International Organizations
IFA - Grassroot leaders meeting at conferencesGAA – Lobbying for national and international policies
WHO – Age friendly cities
As well as Government Funding and
Outreach
European Commission
(European Voices for Active Aging)
Through Associations
Academic/professional:IAGG, MIT, Age Lab, ILCs
Corporations …Non-Profits
Media initiatives…
Older Adult Leaders
Role models showing the way
Innovators sharing their programs
The Pass It On Network
Outcomes
Level the playing field Raise awareness
Multi-generational commitment Connect with like-minded people
Advocate for Positive Aging
Invitation
To join our delegation to South Africa in July 2015
World Congress on Healthy Aging
And to Continue the Conversation after the Congress…
Regional Edition
Chris KennedyAge2AgeInstitute for Age-Friendly [email protected]
Evangelizing Positive Aging: Spreading the Seeds Regionally
Coming of Age in
An Aging America:
The Big Idea in 4 Minutes
The Big Idea in 4 Minutes – A Conversation Starter ….
Linked to: http://www.youtube.com/watch?v=ZOA1v4-2Fos
It All Begins by Convening a Conversation
CONVENE COLLECT
CONNECT
Policy Makers Organizations Pioneers Consumers
AssessmentsStudies & Models
Demographic Projections
Myths and Facts
ResourcesCustomers
VendorsPublic-Private Partnerships
VolunteersMentors
1st Regional Positive Aging Forum: Convening Professionals from the Multiple Disciplines that Touch the Field of Aging
Silicon Valley --- February 11, 2010Dr. Laura Carstensen
Dinner After …
5th Annual Silicon Valley Positive Aging ForumNovember 5, 2013 Cupertino, CA
Housing Community & Longevity: Here Comes the Age-Wave!
Presented by: The Institute for Age-Friendly Housing
www.AgeFriendlyHousing.orgProduced by:
Age2Agewww.Age2Age.com
40Institute for Age-Friendly Housing © 2011 www.agefriendlyhousing.org
Age2age Production
Forum Hosts:Cupertino Quota
City of Cupertino--------
Forum Sponsors & Community Partners:
Avenidas
Sunnyside Gardens Assisted Living & Memory Care
HealthTrust
Perkins Eastman
Stadler &: Architecture, Interior Design &Life Cycle Design
TeleVisit
Waddell & Reed
Housing, Community & Longevity: Here Comes the Age-Wave
Local Events:
Spreading Across
USA
Evangelizing Positive Aging: Spreading the Seeds Locally
Dick GoldbergComing of Age
.
.
Age2Age
Positive Aging Lunch Groups
Encore Men’s Groups
QuestionsComments
Contributions
Evangelizing Positive Aging: Spreading the Seeds
of the MovementKaty Fike
Rick MoodyJan Hively
Chris KennedyDick Goldberg
February 11, 2014
7th Annual International Conference on Positive Aging
Sarasota, Florida