Evaluation- Question 4How did you use new media technologies in

the construction and research, planning and evaluation stages?

Research and Planning

• The first step our group took in the development of our products was research where we used the internet. The internet allowed me to create in depth research about the topic of hair and resulting in my group and I coming up with various ideas as to what we would like to include in our documentary. Initially, we came up with the idea to section our documentary into 4 main parts which has been split up clearly using narration; how YouTube has affected the makeup industry, makeup advertisement, building a career in the makeup industry and cruelty free makeup products. We found these topics to be very popular at the moment in the makeup industry whilst researching and so we decided to focus on these topics as it turns out people are most interested in them at the moment. I found the internet most useful for researching about how YouTube has affected the makeup industry because YouTube itself is on the internet and so it was easily accessible and resulted in it showing more than we thought we knew already.

• Some of the websites we used for research:• https://uk.lush.com/article/animal-testing-our-policy• https://www.thebodyshop.com/en-gb/commitment/against-animal-testing• http://theredtree.co.uk/youtube-talents-increasing-influence-beauty/• https://www.warc.com/LatestNews/News/Lush_spends_zero_on_advertising.news?ID=

37343• https://www.youtube.com/• http://newmediarockstars.com/2015/03/best-beauty-youtubers-8-top-beauty-gurus-to-

watch/• http://stylecaster.com/beauty/beauty-industry-jobs-advice/

• This research from the internet enabled us to come up with interesting questions for the interviews we conducted as it enabled us to have a great understanding of what people world wide want to know about the topic of makeup, which we aimed to include. An example of this is, when creating the questions that we wanted to ask the body shop, from research we know that all of their products are cruelty free and so we asked ‘can you talk about the ethical values behind your products?’ because this topic is very popular at the moment with whether or not people should use cruelty free products due to the rise of veganism.

• My group and I also used the internet to find useful archive footage for our documentary which has made the quality of it very good, for example, when discussing the topic of how YouTube has affected the makeup industry we were able to include clips of beauty gurus from their videos as this best illustrates to the audience what is being spoken about so that they have a better understanding of it. Another type of archive footage we were able to retract from the internet was the music for the documentary and radio trailer which was also very crucial for us to include as this captures the audience's attention as they may recognise the music and it also fills any spare audio time.

• I also used the internet to find documentaries to analyse to understand the narrative and construction of what a real and professional documentary must include. To do this I used YouTube and Netflix. This has allowed me to understand clearly what needs to be included in my groups documentary to make sure it follows the codes and conventions of a real documentary.

•Another platform my group and I used was Microsoft word/excel to produce our questionnaires. For this we written out all of the questions were we ask the audience feedback on all three of our products for us to gain a well understanding of what people outside of our group this, making it un-bias. Microsoft word/ excel helped us to do this as it helped layout the questionnaire well by including lines for the audience to write on, for including yes and no boxes and also for checking any spelling mistakes.

•A final form of research my group has gained from using the internet is for getting ideas for the print advert and radio trailer. We did this by researching Channel 4 print adverts on Google images and using YouTube to find real radio trailer. As a result, this allowed us to understand what we needed to include in the products to make them look professional and alike the ones we found.