HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS?

By Isha Sesay (Group 16)

Visually there is a clear link between my main product and my ancillary texts. For example, through; Color, Similar fonts/text, Clothing,

Camera shots and photos.

W H AT A S P E C T S O F T H E V I D E O L I N K W I T H T H E A DV E RT I S E M E N T A N D D I G I PA K ?

C O LO R

In my music video the color blue is a big theme that runs throughout the video. For example, the shots that were

filmed at Mile End features blue graffiti, and there are many shots of the sky. This was done to give the video a very

pure atmosphere. Also in terms of lighting we wanted it to be slightly bright so it could highlight the meaning of the

video and song which is to feel good about your self, confidence and living life, which is why we filmed outside. The

color blue is considered beneficial to the mind and body. It shows human metabolism and produces a calming effect.

The color blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolise purity and

sincerity.

This is one of the main reasons why I decided to use this color as well as black and white in my ancillary product. In

comparison, I believe my advertisement is effective as the color scheme makes the photo used and text come alive. The

white glow around the digipak makes it more clear to see as they are the same color. By doing this it doesn't clash or

blend in with the advert itself. The color also gives the impression that he is in the sky, almost flying and feeling free

(due to the picture used). I believe this connotes freedom and beauty as it really reflects on the lyrics of the song "when

you finally find what's beautiful, so wonderful..”

W H AT A S P E C T S O F T H E V I D E O L I N K W I T H T H E A D V E RT I S E M E N T A N D D I G I PA K ? S I M I L A R F O N T S

As our artist hales from East London which is the center for street art/graffiti within the city I thought it

was only right to use a font that emulated this lifestyle. As said before one of the basetracks are filmed

at Mile End skate park which is known for its graffiti. As a group we made sure that this was shown so

our target audience could have an idea about our artists personality and interests. The font used for his

name, track list ect is called "Base 02”.

It has a very gritty and urban look which mirrors the nature of the music video as it shows skate

boarding something that is common among young people that may live in urban areas. However, a

juxtaposition of the fonts used is shown as "Wonderful" (the title of the album) is more classy and

sophisticated to show that the artist is a "diamond in the rough". I thought this font would show how

"Solo" wants his audience to know that he may have grown up in an urban area but he's reaching for

the 'Wonderful' lifestyle so he can be successful.

W H A T A S P E C T S O F T H E V I D E O L I N K W I T H T H E A D V E R T I S E M E N T A N D D I G I P A K ? C L O T H I N G ( M I S E - E N - S C E N E )

The clothing in the video is very similar to the clothing in the ancillary products

so the target audience can be familiar with his style and dress sense. In the

video 'Solo' is seen wearing a hat, printed shirt, basically very similar clothing in

the ancillary products. As a group we decided that it was best not to change his

look in the ancillary as we wanted there to be a link.

Ancillary Video

W H A T A S P E C T S O F T H E V I D E O L I N K W I T H T H E A D V E R T I S E M E N T A N D D I G I P A K ? C A M E R A S H O T S

A N D P H O T O S

In the music video there are various shots especially the ones that show 'Solo'. For example

Wide shots, mid shots, media close ups, close ups, extreme close up, cut it (shows some other

part of the subject in detail, e.g hands). These shots and camera angels are very similar to the

pictures used in my ancillary work. A close up of 'Solo' was used for the outside panel of my

digipak (album cover) to introduce the new artist to his target audience as well as 'the music

industry' (show it). I also used a mid shot photo of him for my inside panel. Here his arms are

folded to show that he's in control (show photo). Another mid shot photo is used in my

advertisement to show his full body to the audience. (Show photo). These shots show his

clothing more clearly which may inspire his audience of young people to have a similar style of

dressing which additionally creates a movement for the artist. For example, many of Nicki

Minaj's fans have emulated her stlye by having pink hair (show nicki minaj and her fans). I used

these shots overall because I want his target audience to feel as though they know him, so they

can build a relationship with him through his music, style ect.

H O W S U C C E S S F U L D O Y O U T H I N K Y O U R M A I N P R O D U C T A N D A N C I L L A R Y T E X T S A R E ?

I think my main product and ancillary texts are very successful as the affiliation

between the two is very clear. They follow the codes and conventions that make

it obvious to a viewing audience that they are in connection with the same artist.

I believe this was effective as I followed what most artist videos and ancillary

products tend to look like, which made mine very believable. I followed

examples such as Beyonce – I..Am Sasha Fierce which uses the clear theme of

black and white for the music videos, album cover and singles.

D O Y O U T H I N K Y O U R T A R G E T A U D I E N C E W O U L D B E A T T R A C T E D T O T H E M ? I F N O T , W H Y ?

I think my target audience would be attracted to them as they are

mainly young people that will be able to appeal to the artist himself

as he is young, the style of the artist, and also the colors used to

reflect on him and the nature of the song.