evaluation of imagination
TRANSCRIPT
FUTURE
Inspiration for the
NOW
Communication solveseverything.
I believe marketing and communicationscan solve all of the challenges for the arts.
Well, that might be a stretch, but the waythat communicators engage with currentand potential audiences, identify gaps in
programming, reach out to their peersacross the world through digital media,
identify best practices for measurement ofreturn on investment and have a ‘get ‘er
done’ approach to implementation ofstrategy and plans is why I stand behind my
first sentence.
through evaluation of
When posed with the opportunity toparticipate in the Canadian Arts Summit I
wanted to demonstrate to the selectioncommittee the assertion of this statement. I
reached out to my international artscolleagues with one simple question:
“In 140 characters, what is the one thing thatyou can do to change the future of the arts?”.
The results came in fast and furious and weresuccinct, inspiring and enlightening.
Here are a few of my top selections:
@artfulmanager Reframe art as less ‘separate & special’ |more inclusive, pervasive, & peoplepowered. Exceptional& everyday can coexist.
@jcovert break traditional moulds for presenting art in allpossible senses :)
@ddombrosky I change the future of the arts by helpingarts orgs to adapt to changing technology & its impact onaudience expectations
@artintercepts people have been asking this question for100 years. Do the arts need changing?
@kingstonbrett find the midpoint of promoting rabidparticipation and celebrating true excellence.
@Robmaguire Fight to make them more accessible.Enjoying and practicing art should be something we all cando.
@nickerpot Better communicate the power ofpartnerships. Play a larger role in connecting people withgreat work.
@sanjay1 Reimagine artistic and cultural innovation for aneconomy that's likely to become more challenging overtime, not less.
FUTURE
Inspiration for the
NOW
It is this dynamic and openheartedcommunity through social media that has
assisted me to find answers to questions anddrives me to share the amazing work of
artists to make the lives Canadians better. I would be honoured to be present during
the Canadian Arts Summit to share myexperiences and to take my findings back to
my network both during the Summitthrough live tweeting and afterwardsthrough blog posts and presentations.
through evaluation of
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