1. Evaluation for the entireadvertisement projectBy Lani Baldwin

2. Objectives How successful is your advert?(print/television) Do you think it would appealto its target audience (why)? What are the strengths of your advert? Are youhappy with the quality? What areas of your advert need improving and why? How will thisevaluation inform your next project what will you need to do next timeto make sure your final product is better than what you have created here? How would you rate your own participation in this project? Have you taken alead role or been told what to do? Did you offer much in the way of ideas?Have you worked productively? Did you meet deadlines? What was yourorganisation like? Have you managed to produce all the elements of theproject that were required? What targets will you set yourself when you begin your next project inorder to make sure you achieve the highest level possible? 3. Print advert 4. How successful is your advert?(printDo you think it would appealto its target audience (why)? What are the strengths of youradvert? Are you happy with the quality?I think that my print ad fits the desired purpose/s. This is because it is avibrant colour therefore eye-catching, it also will be on the back of abus, this means only motorists will see the print ad and as a resultnobody below our target audience will be able to see it. Also the linessweeping horizontally across the print ad simulates movement andclearly and subliminally indicates that the user is meant to be active (orhave a busy lifestyle). 5. What areas of your advert need improving and why? How will thisevaluation inform your next project what will you need to do nexttime to make sure your final product is better than what you havecreated here? One thing I definitely need to improve is the background of my print ad. I needed to be much more imaginative or actually consider the outcomes and response to my print ad. Also I think my print ad was good for the purpose and target audience; this is because it was to go on the back of a bus (which only motorists would be able to see) and the sweeping lines across the print ad simulates movement therefore indicates clearly that the deodorant is for fast paced people/lives. 6. What targets will you set yourself when youbegin your next project in order to make sure youachieve the highest level possible?The only targets I want to set my self to achieve the highest possiblegrades would be to concentrate more, and design my adverts with ideasin mind (rather then leaving the outcome completely by chance). 7. Television Advert 8. How successful is your advert?(television) Do you think it wouldappeal to its target audience (why)? What are the strengths ofyour advert? Are you happy with the quality? In my opinion, my television ad was effective (excluding the sound), this is because the ad was short therefore few people would lose interest. Also my ad had fast paced video clips, this will clearly represent a fast paced lifestyle or love of sports. I am quite happy with my ad although the lack of sound definitely affected it badly. 9. What areas of your advert need improving and why? How will thisevaluation inform your next project what will you need to do nexttime to make sure your final product is better than what you havecreated here? I think that the only area of my television ad that needs improving is the sound. This only happened because there were few if not none good quality sound effects free for download. So in the future I will record my own effects or build my ad around the effects. 10. What targets will you set yourself when youbegin your next project in order to make sure youachieve the highest level possible?If I ever do a video ad I will build my ad around my available soundeffects. 11. How would you rate your own participation in this project? Have you taken a lead role orbeen told what to do? Did you offer much in the way of ideas? Have you workedproductively? Did you meet deadlines? What was your organisation like? Have youmanaged to produce all the elements of the project that were required? In my opinion, I was the leader of the group, this is because I had to tell my group members what to do to complete the task on time. This alone was incredibly hard work. But on the other hand we completed each of our tasks well within the time limit. Throughout the tasks I did have some help; this was usually from either Patrick or Ollie and they would help design and brainstorm the company and product logo. Although the group had very different ideas most of the time, we worked together and completed all of our allocated tasks- on time.