Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Side Ads

Download Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Side Ads

Post on 12-Apr-2017

524 views

Category:

Marketing

0 download

Embed Size (px)

TRANSCRIPT

<p>10 Unique Ways To Improve Ad Copy</p> <p>Webinar Featuring experts from </p> <p>#thinkppcCarrie1</p> <p>Bryan MinorChief Scientist Acquisio</p> <p>Your PresentersJacob BrownSr. Account ManagerHanapin Marketing</p> <p>Erik DaffornPresident Intrapromote</p> <p>@jakebrownppc</p> <p>@acquisio@erikdafforn</p> <p>#thinkppc</p> <p>2</p> <p>Join the conversationInclude the hashtag #thinkppc in your Twitter tweets.</p> <p>Or use the webinar question box to send us questions.</p> <p>#thinkppc</p> <p>3</p> <p>How long have you been in PPC?#thinkppc</p> <p>Less than 1 year1-3 years3-5 years5+ years</p> <p>Live Poll Question </p> <p>#thinkppc</p> <p>4</p> <p>Google Removes The Right Side Ad</p> <p>#thinkppcWhat did you think was going to happen to your accounts as a result of the right hand side ads being removed?</p> <p>Higher CPCsMore Investment in Social PPCLess Overall ConversionsNo ImpactOther</p> <p>Live Poll Question</p> <p>#thinkppc</p> <p>6</p> <p>70% expected to see higher CPCs, while 26% expected more of their investments to shift towards social PPC (n=554)</p> <p>Heres what our PPC Hero readers thought</p> <p>#thinkppc</p> <p>7</p> <p>How did you think the loss of the right hand side ads would impact PPC or SEO?</p> <p>#thinkppc</p> <p>8</p> <p>How is the loss ACTUALLY impacting your accounts for PPC or SEO right now?</p> <p>#thinkppc</p> <p>9</p> <p>Sample 1: Jewelry queryExample 1: Gradual decrease of CTR</p> <p>#thinkppc</p> <p>Sample 1: Jewelry query while rank remains static or even improves</p> <p>#thinkppcSample 2: Auto make &amp; model query</p> <p>Example 2: Decrease from 14% to 10% CTR</p> <p>#thinkppc</p> <p>Sample 2: Auto make &amp; model querywith a consistent #1 ranking</p> <p>#thinkppcSample 3: medical condition term</p> <p>Example 3: Decrease from 9% to 6% CTR</p> <p>#thinkppcSample 3: medical condition term</p> <p>... and traffic is nearly halved.</p> <p>#thinkppc</p> <p>Create New ColumnsGoogle Top Impressions %Google Specific CPCsTop of Google CTRGoogle Only CTRAnalyzeCompare Click per Potential Impression (Clicks/(Impressions/IS)) Data From When the Change Was Made (February 22)Compare Growth/Losses in PPC and SEO Side-By-Side. How to look into your accounts</p> <p>#thinkppcWhat impact are you currently seeing in your accounts?</p> <p>Higher CPCsHigher CTRsLower impression shareHigher cost per conversionsLower conversion rates</p> <p>Live Poll Question</p> <p>#thinkppc</p> <p>17</p> <p>Heres what our PPC Hero readers thought</p> <p>#thinkppc</p> <p>18</p> <p>What do you think the landscape will look like in the future?</p> <p>#thinkppc</p> <p>19</p> <p>60 Day Free Trial from AcquisioAccount analysis by the experts at Hanapin (For accounts spending 15k+/month)Learn more about IntrapromoteId like all 3 pleaseNo Thanks!Offers</p> <p>#thinkppc</p> <p>Thank you for attending our webinar! </p> <p>Contact us Directly:</p> <p>Hanapin Feedback: marketing@hanapinmarketing.com</p> <p>HanapinMarketing.com</p> <p>#thinkppc</p>