evaluating how ppc & seo have been impacted by losing google's right hand side ads

Download Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Side Ads

Post on 12-Apr-2017

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10 Unique Ways To Improve Ad Copy

Webinar Featuring experts from

#thinkppcCarrie1

Bryan MinorChief Scientist Acquisio

Your PresentersJacob BrownSr. Account ManagerHanapin Marketing

Erik DaffornPresident Intrapromote

@jakebrownppc

@acquisio@erikdafforn

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Join the conversationInclude the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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How long have you been in PPC?#thinkppc

Less than 1 year1-3 years3-5 years5+ years

Live Poll Question

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Google Removes The Right Side Ad

#thinkppcWhat did you think was going to happen to your accounts as a result of the right hand side ads being removed?

Higher CPCsMore Investment in Social PPCLess Overall ConversionsNo ImpactOther

Live Poll Question

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70% expected to see higher CPCs, while 26% expected more of their investments to shift towards social PPC (n=554)

Heres what our PPC Hero readers thought

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How did you think the loss of the right hand side ads would impact PPC or SEO?

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How is the loss ACTUALLY impacting your accounts for PPC or SEO right now?

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Sample 1: Jewelry queryExample 1: Gradual decrease of CTR

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Sample 1: Jewelry query while rank remains static or even improves

#thinkppcSample 2: Auto make & model query

Example 2: Decrease from 14% to 10% CTR

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Sample 2: Auto make & model querywith a consistent #1 ranking

#thinkppcSample 3: medical condition term

Example 3: Decrease from 9% to 6% CTR

#thinkppcSample 3: medical condition term

... and traffic is nearly halved.

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Create New ColumnsGoogle Top Impressions %Google Specific CPCsTop of Google CTRGoogle Only CTRAnalyzeCompare Click per Potential Impression (Clicks/(Impressions/IS)) Data From When the Change Was Made (February 22)Compare Growth/Losses in PPC and SEO Side-By-Side. How to look into your accounts

#thinkppcWhat impact are you currently seeing in your accounts?

Higher CPCsHigher CTRsLower impression shareHigher cost per conversionsLower conversion rates

Live Poll Question

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Heres what our PPC Hero readers thought

#thinkppc

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What do you think the landscape will look like in the future?

#thinkppc

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60 Day Free Trial from AcquisioAccount analysis by the experts at Hanapin (For accounts spending 15k+/month)Learn more about IntrapromoteId like all 3 pleaseNo Thanks!Offers

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Thank you for attending our webinar!

Contact us Directly:

Hanapin Feedback: marketing@hanapinmarketing.com

HanapinMarketing.com

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