evaluating how ppc & seo have been impacted by losing google's right hand side ads
TRANSCRIPT
#thinkppcWebinar Featuring experts from
#thinkppc
Bryan MinorChief Scientist Acquisio
Your Presenters
Jacob BrownSr. Account ManagerHanapin Marketing
Erik DaffornPresident Intrapromote
@jakebrownppc @acquisio @erikdafforn
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
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How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
Live Poll Question
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Google Removes The Right Side Ad
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What did you think was going to happen to your accounts as a result of the right hand side ads being removed?
A. Higher CPCsB. More Investment in Social PPCC. Less Overall ConversionsD. No ImpactE. Other
Live Poll Question
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Higher CPCs More Investment in Social PPC
Less Overall Conversions No Impact Other0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8 0.703971119133574
0.259927797833935
0.243682310469314
0.108303249097473
0.0342960288808664
70% expected to see higher CPCs, while 26% expected more of their investments to shift towards social PPC (n=554)
Here’s what our PPC Hero readers thought…
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How did you think the loss of the right hand side ads would impact
PPC or SEO?
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How is the loss ACTUALLY impacting
your accounts for PPC or SEO right now?
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Sample 1: Jewelry query
Example 1: Gradual decrease of CTR
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Sample 1: Jewelry query
… while rank remains static or even improves
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Sample 2: Auto make & model query
Example 2: Decrease from 14% to 10% CTR
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Sample 2: Auto make & model query
…with a consistent #1 ranking
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Sample 3: medical condition term
Example 3: Decrease from 9% to 6% CTR
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Sample 3: medical condition term
... and traffic is nearly halved.
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Create New Columns• Google Top Impressions %• Google Specific CPCs• Top of Google CTR• Google Only CTR
Analyze• Compare Click per Potential
Impression (Clicks/(Impressions/IS)) Data From When the Change Was Made (February 22)
• Compare Growth/Losses in PPC and SEO Side-By-Side.
How to look into your accounts
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What impact are you currently seeing in your accounts?
A. Higher CPCsB. Higher CTRsC. Lower impression shareD. Higher cost per conversionsE. Lower conversion rates
Live Poll Question
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Here’s what our PPC Hero readers thought…
#thinkppc
What do you think the landscape will look like
in the future?
#thinkppc
a) 60 Day Free Trial from Acquisiob) Account analysis by the experts at
Hanapin (For accounts spending 15k+/month)c) Learn more about Intrapromoted) I’d like all 3 pleasee) No Thanks!
Offers
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