eurotech solution - bus infotainment

DIGITAL TECHNOLOGIES FOR A BETTER WORLD

www.eurotech.com

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Digital Media Advertisement - Bus Transportation

DIGITAL TECHNOLOGIES FOR A BETTER WORLDwww.eurotech.com

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Agenda

What we have ? What we need ? How we can achieve? What’s our Tactical Solution ? who’s will get Benefit ?


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What we have..?3030 Normal Buses, 32 Volvo Buses, ~80Deluxe buses


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Present Facilities ..!

•Integrated GPS•LED Bus Information system•Air Conditioning•Door Looking System•Comfort Seating Arrangement•Handheld Ticketing System•Vehicle Information System


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Current Advertisement System

Flex Sticker Adv

Passenger Handle Adv

Boarding Adv

Ticket Adv (soon)


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Final Goal

Revenue For Transportation…!

“Our goal is to make all necessary arrangements by January 2009 for providing our consumers very good service,” said Mr.Ramasubramanian. Managing Director


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What we need..?Passanger Satisfaction, Revenue, Adopt new technology - Simple Change’s


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Metropolitan Transport Corporation

Looking for Diesel Price – Cut down to Rs.2/- "As our buses run an average of 280 km each every day, we need about 2.10 lakh litres of

fuel for our operations. Diesel price reduction has decreased our expenses by Rs 4.20 lakh a day now. This would help us to maintain the corporation more effectively,'' a senior MTC official told The Times Of India.

MTC scores Rs 20 crore from bus advertising "In the past one year, the MTC's advertisement revenue has increased from Rs 4 crore to Rs 20 crore. We hope this will increase further. We are also hoping that the recently introduced advertising on bus tickets will soon become popular.“

Revenue through daily, weekly and monthly passes rose to Rs 4.5 crore per month, from Rs 3.5 crore last year

Revenue Statement..


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Need for more Advertisement Space

“Unlike the regular bus, the Volvo/Deluxe has a lot of space in the rear, so the size of advertisement could be bigger than the ones in the normal,” Said MTC Official

“We have also taken efforts to market the space inside and outside the buses to advertisers. We expect that revenue through advertisement would fetch us about Rs 20 crores a year” a senior MTC official told The Times Of India.


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Solution - Unfilled Buses..

1. Tactical Route finders – Eg, IT Corridor, Airport

2. Make common passenger to Entertain – Eg, FM, Media

3. Make comfortable for 2 wheelers Rider, Who traveling long distance – (ie), Make them relax until they engaged (office).

4. Create awareness, Children to get interested in Traveling City Buses (Make Traiff Free in Future) – Eg, By comic Clipping (Anything which should Trigger them to Extra curricular Activities.

5. Compensate low passenger buses by Digital Media Advertisement.


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What about Ticketing Cost?

People always welcome new idea which should satisfy there day today life. (eg) Toll gate in IT Corridor, Even though its money factor. They felt its necessary to have such a long lane for there day today life. If they found its really benefit, People are ready to utilize them.

So Cost is not criteria, How we are going to serve them ? That’s the issue.


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How we can achieve..?Digital Advertisement, Internet Facilities, Location Information - Be a Role Model for Other’s


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What kind of Advertisement will make dramatic change in market ?

Its all about revenue, But what way ?


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Distributed Advertisement

Single AdvertisementApproximately, 11k a single double ducker busfor Flex Adv.


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Innovative Business - Flex Sticker


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Who gets potential to provide a Advertisement in Buses

Big Media Players (Like AVM, Pyramid Saimera, ..)

Big Telecom operator Company (Like TATA, Vodefone, Airtel, ..)


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What about other’s ?

Budget Film Maker’s

Local Traditional Product Promoter ( Eg, Saravana Stores, Pothyes..)

Local Program Organizer's ( Eg, Music cultural, Drama, Product Festival.. )


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What would be the Tactical Solution.?


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Different Solution

Outdoor Adv

Eg: Flex Sticker, It Static Adv. Only one can market there product and quite costlier solution (not suitable for Middle scale Product Adv)

Indoor Adv

Eg: Digital Signage, Its Dynamic Adv, Its very cheaper solution and It could play many product Adv at a right time and right place with good communication media.


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Digital Signage‘Simply a Better Way to Communicate’


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Today Every where…!Retail Environments

Transportation

Entertainment & Hospitality

Education

Government

Business


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Digital Signage and it’s popularity is on the increase for two main reasons:

Firstly, Most important reason is that DS is a Lot cheaper over time to set up a network of kiosks or display screens, and keep them regularly updated than it is to print, publish, distribute and eventually recycle advertising posters.

Secondly, Digital Signage can be Dynamic. Instead of employing static images and text to convey your message you can now implement the use of video, sound and movement to attract attention and draw people to your display.


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Why Advertiser looking for Digital Signage..?

Digital Signage and the Transportation Market Segment creating a unique opportunity forAdvertiser.

Attention-grabbing Media Content-Attracts more attention, and boosts sales revenue

Just-in-time Marketing -Digital signage changes messages in real time Save Space -Unlimited content can be posted at every display

Efficient -Right message is delivered at the right location at the right time.

Save Time & Expenses-DS can deliver contents at once, save the costs of printing & shipping


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Our Offer &

Possible solution – MTC Buses


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Complete Solution for DSN

21’ Flat LCD Panel (Support HDMI, S-Video)

Network Movie Player Box ( We called as Netcast Player Plus)

up to 4 GB Compact Flash card

Content and Control Management Application Software

Power Cable, Wires, Nut and blot

People for installation.


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Structural Overview


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Solution for Deluxe buses

LCD GPS DisplayRequirements: * DSN Player – 1 no * Rugged 21” Display – 1 no * GPS – 1 no


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Solution for Volvo buses

Requirements: * DSN Player – 2 no * Rugged 21” Display – 2 no * GPS – 1 no


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Simulated Model


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Reference ..


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Possible Fixing Area

Advertisement

GPS information


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Possible Fixing Area

Entertainment


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Who’s Benefit..?Common People, IT Professionals and Time Bound Business Executive - Be a Role Model for Other’s


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Anything Else, Does Eurotech Provide …!

•Mobile internet facility – Ridernet3

•Passenger Counter - PCN


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Surf internet, while your in Travel ..

ZyWAN


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RiderNet³ is a mobile high-speed Internet access solution specifically designed for mass transit vehicles.

RiderNet³ enables public transit authorities and private coach operators to provide business commuters, students and other passengers a reliable wireless 802.11 (Wi-Fi) connection to check email and visit websites at broadband speeds


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RiderNet™ General Architecture


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RiderNet3 KitHardware Kit

Router Unit Roof Antenna Internal Antenna Cables

Monthly Services “Airtime” Unlimited Data Transfer Managed Services

Installation Typically 2-3 Hours per Vehicle Parvus, Contractor or Customer


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RiderNet™ Services

Monitoring Receive Notifications of System Status Changes Reduce Management Burden for Customer

Maintenance Remote Updates and Troubleshooting

Reporting RiderNet Live Web Portal

Content Filtering

Passenger Help Line


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Reporting

Monitoring / Maintenence


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RiderNet Live™


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Is it Possible in India ?

3G Revolution Started in TamilNadu …

Google Unveils Mobile Internet Bus Called 'Google Bus' In Tamil Nadu

45 day long road trip covering 15 destination of Tamil Nadu.


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Count your passenger’s - PCN

A product specifically designed to be the most accurate solution for people

counting operations in buildings, shopping centers, stores, shops, airports,

railways stations, museums, etc.


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Structural Overview


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Our Global Footprint

580 full-time employees world-wide

~190 staff ~ 220 staff~ 170 staff

Eurotech USParvus US

Eurotech IT Eurotech UKEurotech F

Eurotech FIN

Advanet JPVantron PRCEurotech PRCEurotech SG


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Contact Informationwww.eurotech.com


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PCN-1001 – Easy Set-Up

• Simple Installation

RS-485

Power

Door Status Sensor

RS-232

USB 1.1

Ethernet 10/100


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