EUROPEANA FASHION disclosing European fashion heritage online Marco Rendina Fondazione Rinascimento Digitale #eurfashion14 #eurfashion #mrendina Second Europeana Fashion International Conference London, April 9th, 2014

Connected to

Co-funded by the European Support Commission within the ICT Policy Programme

EUROPEANA FASHION in a nutshell

!   The Context the scenario in which the project operates

!   Objectives and expected outcomes aims and results of the project

!   The Consortium the composition of our project consortium

!   …some interesting stuff we are doing

Connected to

Co-funded by the European Support Commission within the ICT Policy Programme

Europe’s cultural heritage portal

30m records from 2,500 European

galleries, museums,

archives and libraries

Books, newspapers, journals, letters, diaries, archival

papers Paintings, maps,

drawings, photographs

Music, spoken word, radio broadcasts Film, newsreels,

television Curated exhibitions

31 languages

Connected to

Co-funded by the European Support Commission within the ICT Policy Programme

The Context The scenario in which the project operates Fashion is an important part of our European Cultural Heritage. A growing interest in Fashion content is developing in a broader audience (not only professionals and domain specialists). Digitization and on-line access is fundamental in allowing museums and archives to exploit their holdings.

Challenges and open issues

Many Fashion institutions, both public and private, reconsidered the role of their archives as an important resource. This led to new investments in conservation and digitalization of their heritage, but still some issues remains:

!   Scattered access !   Lack of interoperability !   Rights issues !   Lack of exploitation strategies

Objectives and expected outcomes The main objective of the Europeana Fashion Best Practice Network is to build a thematic aggregator on fashion, putting emphasis on the quality, the variety and granularity of content that will be delivered to Europeana, and producing a significant increase of the fashion related content in it.

Aims and results of the project !  aggregate 700.000+ digital

items of fashion content to Europeana

!   improve interoperability in the fashion community

!  create a specialised access point for fashion content

!  develop case studies for the exploitation of fashion material

!  build consensus and raise awareness on best practices

The composition of our project consortium The Europeana Fashion Best Practice Network will encompass 22 partners from 12 European countries, which represent the leading European institutions and collections in the fashion domain.

The composition of our project consortium

The composition of our project consortium

The consortium Public & Private

Europeana Fashion will ingest content both from renowned public institutions and private archives.

Institutions such as: •  Victoria and Albert Museum; •  Musée de la Mode et du Texile

at les Arts Decoratifs •  MoMu •  Museo del Traje •  Mude

The collections held by these institutions represent, both in quality and quantity, a strong percentage of the world’s heritage on fashion.

The consortium Public & Private Private archives as •  Rossimoda one of the world’s most

complete shoe collection from the seventeenth century to creations for Christian Dior, Yves Saint Laurent, Emanuel Ungaro, Givenchy, Fendi, Christian Lacroix, Kenzo, and others

•  Pucci and Missoni archives, documenting 60 years of history of two of the great fashion brands in all its aspects and creative evolution

•  Pitti Immagine an archive documenting 60 years of fairs, cultural events and projects for fashion in collaboration with the most important players in contemporary creative research

The consortium Public & Private

The actions of collecting, cataloguing, preserving and archiving the fashion object have two entirely different purposes: •  to preserve, study and

exhibit [public]

•  to use (and re-use) memory and culture preserved in the archives [private]

Europeana Fashion Thesaurus The Europeana Fashion project has created a multilingual thesaurus in 11 languages, for fashion and fashion-related concepts. The thesaurus has been developed: •  as an aid for data entry •  as a knowledge base (open to

internal and external users) •  as a search enhancement tool The Europeana Fashion Thesaurus is based on the Art and Architecture Thesaurus (AAT)

Europeana Fashion Thesaurus

Managing Multilingual Terms & Contents

Rights management underpins everything we wish to achieve for Europeana Fashion. That’s why we developed the IPR best practice guidelines: •  Key to achieving project objectives •  Clarity for content holders •  Clarity for end users

Europeana Fashion IPR guidelines

Social Media

!   Facebook brings most people to the website (3.300+ friends)

! Our Twitter community is active and fashion-oriented (1.000 followers)

! Tumblr and Pinterest followers are highly engaged (1.000+ followers)

!   Museums and schools love reading our newsletter (650+ subscribers)

Press & Clustering Activities ! Coverage in major publications

(New York Times/International Herald Tribune, Vogue)

! First International Conference (Florence April 2013)

! Second International Conference (London April 2014)

Tumblr Blog A collaboration between the Europeana Foundation and the Europeana Fashion project. Each month, this Tumblr will showcase a different theme curated by experts from the fashion and cultural heritage community.

http://europeanafashion.tumblr.com/

Setting up the collaboration with Wikipedia

!   We’ve set up a direct collaboration with Wikimedia Chapters in various European countries

!   We are organising a number of so-called GLAM-WIKI events around Europe We plan to host at least 10 events in 8 countries starting from March 2013

What is an edit-a-thon

An edit-a-thon is “a scheduled time where people edit Wikipedia together, whether offline, online, or a mix of both; typically focused on a specific topic, such as science or women's history” *

* https://en.wikipedia.org/wiki/Wikipedia:How_to_run_an_edit-a-thon

Wiki loves FASHION

For Wikimedia these events bring: •  more and diverse content to the

encyclopedia; •  domain experts to contribute

knowledge; •  and hopefully new editors (skilled

Wikipedians)

FASHION loves back For Europeana Fashion, there are several good reasons to organise these events: •  they are meant as a mean of

promotion for Europeana Fashion; •  they improve public knowledge about

fashion history on Wikipedia; •  they offer context to the beautiful

materials we bring online; •  they connect different communities

and bring them together around a shared passion.

What we have done till now... Seven edit-a-thons organised:

1.   Nordiska Museet, Stockholm, 22 March 2013.

2.   Centraal Museum Utrecht, 13 May 2013.

3.   ModeMuseum Antwerp, 23 September 2013

4.   Nordiska Museet, Stockholm, 12 November 2013

5.   Museo Rossimoda, Strà, 14 November 2013

6.   Israel Museum Jerusalem, 20 November 2014

7.   Les Arts Decoratifs, Paris, 22 March 2013

Europeana Fashion content on Wikimedia Commons

What we have done till now...

Data ingestion workflow

•  Each partner extracts data from his own database

•  Using an open source ingestion tool (MINT) metadata are uploaded and transformed in a common data model (EDM-fp)

•  Digital objects are uploaded into the Europeana Fashion repository

Museo del Traje, Madrid

Victoria & Albert Museum, London

Archivio Emilio Pucci, Florence

Sample of an imported record

Thank you!

Follow us @eurfashion

Visit us at http://www.europeanafashion.eu

Contact me at rendina@rinascimento-digitale.it