European Retail TCG Summit Poll Results

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Download European Retail TCG Summit Poll Results

Post on 11-Aug-2014

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1st pan European Retail TCG Summit poll results.

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Poll results we got during the summit a. More than -6% b. -6% to -3% c. -3% to 0% d. 0% to 3% e. 3 % to 6% f. More than 6% For your business, which sales development do you estimate for total year 2014? 6% 2% 9% 35% 20% 28% 94 a. Less than 5% b. 5% to 10% c. 10% to 15% d. 15% to 20% e. More than 20% From your total sales, which percentage do you expect your total online turnover will be this year? (Online to Home and Click & Collect) 32% 19% 15% 14% 20% 85 a. Less than 15% b. 15% to 20% c. 20% to 25% d. 25% to 30% e. 30% to 35% f. 35% to 40% g. More than 40% What is your forecast for total online sales shares in the TCG sector for 2020? (Online to Home and Click & Collect) 91 8% 12% 16% 14% 23% 10% 16% a. Less than 5% b. 5% to 10% c. 10% to 15% d. 15% to 20% e. 20% to 25% f. 25% to 30% g. More than 30% I. Which share will Online to Home have in 2020 in your market in your sector? If we divide the sales into the channels: Online to Home, Click & Collect and Brick & Mortar (physical stores) 82 6% 4% 23% 29% 16% 12% 10% a. Less than 5% b. 5% to 7.5% c. 7.5% to 10% d. 10% to 12.5% e. 12.5% to 15% f. More than 15% II. Which share will Click & Collect have in 2020 in your market in your sector? 80 10% 21% 17% 19% 9% 24% If we divide the sales into the channels: Online to Home, Click & Collect and Brick & Mortar (physical stores) a. Less than 50% b. 50% to 60% c. 60% to 70% d. 70% to 80% e. 80% to 90% f. More than 90% III. Which share will Brick & Mortar have in 2020 in your market in your sector? 80 17% 16% 29% 27% 9% 1% If we divide the sales into the channels: Online to Home, Click & Collect and Brick & Mortar (physical stores) a. No consequences b. 10-15% less SKUs c. 15-20% less SKUs d. 20-25% less SKUs e. 25%+ less SKUs As Online to Home and Click & Collect are further expected to increase in the coming years, what consequences will it have to your physical and displayed assortment in your stores? 21% 22% 33% 14% 11% 73 a. try to build up new categories (e.g. health / lifestyle) in my stores b. ...use the new in-store space to create a new, innovative shopper experience world and to distinguish myself from competition c. revise my store structure and on long-term downsize 23% 59% 18% If the number of SKUs in your store indeed significantly decreases, I, as retailer, would 73 a. Yes b. No In the TCG sector, do you foresee a general trend in the future of brands taking more ownership to trade their products themselves? 79% 21% 77 a. in 6 months b. in 1 year c. in 2 years d. in 3 years e. in more than 3 years In 2013, 5 out of 7 categories in technical consumer goods retail in Western Europe had a negative growth. By when would you expect a general recovery in the TCG retail in your market? 14% 25% 35% 11% 16% 81 a. Nordics b. Central Europe c. Eastern Europe d. South Europe Where do you expect the fastest growing sales increase in Europe in the next 12 months? 13% 23% 48% 16% 83 a. Hybrid retailers with interconnected online sales and Brick & Mortar sales. b. E-players with some selective physical showrooms/guide shops, mostly for brand image purpose c. Pure players (Online only) d. Traditional Brick & Mortar retailers (Offline only) 56% 30% 13% 1% 86 Multi- and Omnichanneling are nice words. But which type of retail model, do you think, will be the most profitable? a. Less than 5% b. 5% to 10% c. 10% to 15% d. 15% to 20% e. 20% to 25% f. More than 25% How much of your monthly budget will you spend this year in multichannel activities? 21% 15% 22% 12% 10% 19% 67 a. Facebook b. Twitter c. LinkedIn d. Google+ e. Youtube f. Other What is the most important social media channel for your company? 54% 12% 10% 5% 15% 4% 80 a. Yes b. No In respect to selective distribution of brand manufactures, some national protection office stated it would take action to ensure online sales for all branded products. Will manufacturers loose the power to determine where their products to be sold in the near future? 43% 57% 81