Date: in 12 pts

European Group Tourism by Coach: Driving Seniors´ and out

of Season Tourism8th IRU European Bus and Coach Forum

-17 Oct 2013-

Oscar AlmendrosEuropean Commission, DG Enterprise & IndustryTourism Policy Unit

Date: in 12 pts

Tourism in the EUCross-cuttingTransnational sectorFragmented sector Mainly SMEsContributes to other key objectives of the EU

2

Date: in 12 pts

3

Europe, world´s nº 1 tourism destination 586€ billion revenues

5% of the GDP (dir.)

10% of the GDP (ind.) 1.8 million enterprises 18,8 million workers in

2011; 20,4 mill. in 2022 (WT&TC)

5.2% employment (dir.)

12% employment (ind.)

INSERT

3

Date: in 12 pts

Legal Framework: competitiveness• Article 6 (Lisbon Treaty): the EU can intervene to "support,

coordinate or supplement the actions of Member States":

• Article 195: in Tourism the EU can complement Member States’ actions to promote competitiveness by:

Encouraging the creation of favourable environment;

Promoting cooperation between Member states, particularly in exchanging good practices.

4

Date: in 12 pts

5

Political Framework

•Stimulate competitiveness in the European tourism sector.•Promote the development of sustainable, responsible and quality tourism.•Consolidate the image and profile of Europe as a whole, quality sustainable destinations.•Maximizing the potential of policies and financial instruments of the EU aimed at the tourism development.

Communication 2010 - "Europe, world´s nº 1 tourism destination, a new political framework for European Tourism " - COM (2010) 352

5

Date: in 12 pts

6

Major tourism challenges

Seasonality on demand

Economic, social and

environmental sustainability

of tourism

Diversifying the tourism

Offer

Changes on the European

society

Insufficient socio-economic consistent data

at EU level

Involving all stakeholders in EU actions

Lack of cooperation in promotional efforts at EU

level

Lack of transparency and

coherence in quality evaluation

schemes

Lack of policy coordination

6

Date: in 12 pts

Tourism for All EC ensures universal access to holiday

=competitive, sustainable and responsible tourism EC undertakes trans-national actions to

cope with the following challenges: EXTENSION OF THE LOW SEASON = GROWTH AND JOBS MAJOR CHANGES AND ECONOMIC CHALLENGES OF THE

EUROPEAN SOCIETY (new family structures, single-person households, the increase of life expectancy, additional free time, population ageing…)

Date: in 12 pts

Policy Framework of social tourism COM(2001) 665 final "Working together for the future of

European tourism": ensure tourism for all for specific target groups

COM(2003) 716 final “Basic orientations for the sustainability of European tourism”: social inclusion in a sustainable tourism

COM(2006) 134 final “A renewed EU Tourism Policy: Towards a stronger partnership for European Tourism”: exchange of ‘tourism for all’ good practice

COM(2007) 621 final “European Agenda 21 for Sustainable and Competitive European Tourism"

Date: in 12 pts

Calypso: Tourism for All

9

Preparatory action “Social Tourism in Europe” named “CALYPSO-Tourism for All” (2009-2011)

Action 6 of the EC Communication 352/2010

“facilitating low-season transnational tourism exchanges between Member States, Regions and other stakeholders, addressing 4 target groups:• Pensioners (>65)• Youth (18-30years)• Disabled people• Families facing difficult social circumstances

Date: in 12 pts

Calypso: Tourism for AllObjectives :• Promote the European dimension of social tourism,

inviting public and private stakeholders to cooperate, through transnational exchanges in low-season;

• Promote regional development and generate economic growth across Europe;

• Improve tourism seasonality patterns across Europe;• Create more and better jobs in the tourism sector;• Strengthen the European citizenship.

Date: in 12 pts

Calypso: Tourism for All

• 2 Call for Proposals under the Preparatory Action and 1 in 2012 under the EIP (Holiday4all-Danube macroRegion; Off2013 –HU/PL for seniors and families).

• 10 Projects; 17 MS (Including Serbia and Montenegro)

• Platform e-Calypso (under PA 2001): "Promoting Social Tourism in Europe through the Development of a Demand – Supply Web Based Platform"

Date: in 12 pts

Redefining European Tourism Policy

•Keeping Europe's No. 1 destination worldwide

•New political momentum (Mission for Growth, EU Strategy 2020, Small Business Act, MFF 2014-2020 ...)•Stimulate competitiveness: Focus on Growth and Employment •Integral associations of actors: Partnership between public/ private stakeholders

Date: in 12 pts

The objectives of tourism in the EU

I. Promoting Europe: Tourism demand

II. Europe as a destination of

excellence: Tourism offer

III. Tourism as an engine to

exit the crisis: Skills,

innovation, accessibility and better access to finance

STRATEGIC ROAD MAP 2013-2014

Date: in 12 pts

Integration of tourism policies and major EU financial instruments

1. Impact of other EU policies: visas (HOME) Services Directive (MARKT), Package Travel Directive (JUST), Transport (MOVE), Employment (EMPL), Rural Development (AGRI), Trade (TRADE) Emissions (climate) Maritime and Fisheries (MARE), Education and culture (EAC), etc...

2. EIP / CIP → ± € 6.5 million in 2013 3. Preparatory PE (transnational cultural tourism

products and accessibility) → 3 million € (2012-2014)4. Extra financial multiannual sectoral programs

such as:• LIFE + (Environment)• Creative Europe, Erasmus for All (Education and Culture)• Lifelong learning, Leonardo(Education and Culture)

5. European structural and regional funds

The Increase of the Tourism Demand: Calypso Plus "Tourism for Senior"

• Potential market: 125 million senior citizens (>55

years old) in Europe. 25% of the EU population. Leisure time, higher life

expectancy, better health and expending power than previous generations.

Not fullty exploited (only 41% travel).

15

The Increase of the Tourism Demand: Calypso Plus "Tourism for Senior"

Calypso projects (EST, SOWELL, URTS, HEALTOUR, OFF2013),

When started:

VP Tajani sent a letter to all EU Tourism Ministry in May '12 What was done:

2 technical meetings (2012-2013) First Call for Proposals on Seniors

16

The Increase of the Tourism Demand: Calypso Plus "Tourism for Senior"

Call for Proposals Senior Initiative. Publication: June 2013 Budget Line: EIP Program Budget: 1 million € Co-financing: 70% Implementation period: 18 months from January

2014 Submmited Applications: 57

17

The Increase of the Tourism Demand: Calypso Plus "Tourism for Senior"

Next steps: Pilot Initiative "Europe the best destination

for Seniors" , aiming at increasing senior tourist flows, during low/medium seasons, between European countries and/or from third countries.

European and International dimension. 1st Workshop on seniors, Bruxelles, on 5th

December 201318

Accessibility Accessible Tourism/Senior

80 million people with disability in EU ¾ of disable citizens are over 55

years old Potential market: 100 to 110

million tourists (elderly and disabled) with accesibility requirements.

Indirectly: 130-140 million more tourists per year, with an additional turnover of approximately 90-160 billion € per year 19

Accessibility Preparatory Action (PA) “Tourism accessibility for all”

(2012-2014) Three studies in 2012 to be completed in 2014:

• to assess the economic impact of accessible tourism and the evolution of the demand,

• to screen the supply of tourism services, • to identify the necessary skills and competences for tourism

staff and professionals. European Excellence Award for Accessible Tourism, aimed at

rewarding operators in the tourism sector which have made accessibility an element of their competitiveness. The winners will be proclaimed in 13 December 2013.

20

Some provisional Results Demand side: needs, preferences and perceptions• Seniors• Accesible=feature for disabled + confort and quality• Marketing and promotion/ info and communication Offer side: barriers and shortcomes for SMEs• Mobility impairment is not all services needed. • High costs for investments and no information to guide

enterpreneurs Skills: profiles and training needs• No accessibility training systematically integrated in EU 28

mainstream educational systems21

Accesibility

New Call for Proposals: "Design, Implementation, Promotion and Marketing of Accessible Tourism Itineraries"

Deadline: 22/10/2013 Maximum EU Contribution per project : €

125.000 Specific Programme: Preparatory Action "

Tourism and accessibility for all".22

COSME Ensure continuity with the EIP (e.g. EEN) Main beneficiaries • Existing entrepreneurs (small businesses) – easier

access to funding for development, consolidation and growth of their business.

• Future entrepreneurs (including young people) – assistance in setting up their own business.

• National, regional and local authorities – tools for effectively reforming policy

Foreseen budget: € 2.5 billion23

Overview of COSME. Objectives & ActivitiesSpecial objectives and activities

Total budget2014-2020: €2.3bn (current prices).

Activities to improve European competitiveness

102

Actitivites to develop SME policy and promote SMEs competitiveness

64

New business concepts for consumer goods

87

Total operational activities (million Euros)

Erasmus for Entrepreneurs 87

Entrepreneurship education 1436

Tourism 108.9Financial instruments 424

Support to SMEs abroad 12

Support to international industrial cooperation

2443

Enterprise Europe network 99

24

Proposals for TourismIncreasing the demand for EU tourism services both within the EU and third countries

Diversifying the offer and products

Enhancing tourism quality, sustainability, accesibility, skills, information and innovationImproving socio-economic knowledge of the sectorIncreasing Europe´s visibility as a tourist destination as well as of its diverse destinations

25

General Information and Contact Details

Project webpage•http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm

Tourism Legislation•http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:52010DC0352:EN:NOT

Ready for Europe campaign•http://europa.eu/readyforeurope/

Oscar Almendros ENTR-TOURISM-POLICY@ec.europa.eu

26

Thank you for your attention