euroitv 2005, Ålborg 1. april 2005

12
Children’s and youth television and the convergence of media: A look at the interactive cross-media case “puggandplay” EuroITV 2005, Ålborg 1. april 2005 Brit Svoen, Ph.D Student, Lillehammer University College, Norway

Upload: nike

Post on 09-Jan-2016

25 views

Category:

Documents


1 download

DESCRIPTION

Children’s and youth television and the convergence of media: A look at the interactive cross-media case “puggandplay”. EuroITV 2005, Ålborg 1. april 2005 Brit Svoen, Ph.D Student, Lillehammer University College, Norway. Introduction. Background for the project Trends - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: EuroITV 2005, Ålborg 1. april 2005

Children’s and youth television and the convergence of media:A look at the interactive cross-media case “puggandplay”

EuroITV 2005, Ålborg 1. april 2005

Brit Svoen, Ph.D Student, Lillehammer University College, Norway

Page 2: EuroITV 2005, Ålborg 1. april 2005

Introduction• Background for the project

– Trends• Digital and converging technological development• New and interactive services, user patterns and ways of social interactions

– (Traditional) television is challenged by its “digital environment”• The interest for television decreases by viewers also having access to internet

and broadband – e.g. Internet more popular than television among young adults in USA

– Interactive Digital Television will be an option for most households in less than five years

• Digital terristerial broadcast network will be completed in Norway in 2009

): Television is in a kind of intermediate phase where it is important to gain experiences

My Ph.D project is part of the research project Television in a digital environment (TiDE) at Lillehammer University College, which aim is to analyse the consequences of digitalisation, convergence and new media for television.

Page 3: EuroITV 2005, Ålborg 1. april 2005

The PhD project ”at a glance”

How do young people respond to the interactive possibilities they are offered?

How do cross-media aesthetics develop?

How do producers use the different media (television, internet, mobile phone)?

Audience / usersTelevision and new mediaProduction

Television

Web siteDatabase

Main objective: How television for children and youth is influenced by the ongoing technological media convergence

Media convergence

Interactivity

New media

User interface - new modi – new forms of expressions

Page 4: EuroITV 2005, Ålborg 1. april 2005

The project’s target group: Children and youth

• They are enthusiastic and among the firsts to use new technology,

• they are the social group using most media, often combining them,

• they are exploring and

• they utilize the interactive possibilities in media according both to services and social relationships

): Producers often address this people when they experiment with new programme concepts, ways of communications and aesthetics

Page 5: EuroITV 2005, Ålborg 1. april 2005

Case study: “Puggandplay”

• A Cross-media learning resource– three weekly TV broadcasts at NRK1 (Norway's public broadcaster and major broadcasting institution)

– a web site (http://www.puggandplay.com) consisting of • an answer database with more than 15.000 questions and answers (“homework help”),

• a link collection (2400 secured links to learning resources),

• pedagogical games and

• streamed versions of earlier TV broadcasts.

– SMS and email

• The production is a cooperation between an independent television production company (Fabelaktiv as), an academic institution (Hedmark University College) and a private Internet company (Apropos Internett as)

Target group: 9- 14 years old childrenMedia Use: Television, Internet, Mobile Phone

Production

A Television Production

Company (Fabelaktiv as)

An Academic Institution (Hedmark University College)

An Internet Company (Apropos Internet as)

Page 6: EuroITV 2005, Ålborg 1. april 2005

Interactivity FrameworkBordewijk & van Kaam, 1986, Jens F. Jensen 1998, 2001

Transmissional interactivity

A measure of a media’s potential ability to let the user choose from a continuous stream of information in a one way media system without a return channel and therefore without a possibility for making requests.

Registrational interactivity

A measure of a media’s potential ability to registrer information from and thereby also adapt and or respond to a given user’s needs and actions, whether they be the user’s explicit choice of communication method or the system’s built-in ability to automatically “sense” and adapt.

Consultational interactivity

A measure of a media’s potential ability to let the user choose by request, from an existing selection of preproduced information in a two way media system with a return channel.

Conversational interactivity

A measure of a media’s potential ability to let the user produce and input his/her own information in a two way media system, to be stored or in real time.

 

Information produced by a central provider

Information produced by the consumer

Distribution controlled by a central provider

   

Distribution controlled by the

consumer

   

Interactivity may be defined as a measure of a media’s potential ability to let the user exert an influence on the content and/or form of the mediated communication.

(Jensen 1998:201)

Page 7: EuroITV 2005, Ålborg 1. april 2005

Interactivity may be defined as a measure of a media’s potential ability to let the user exert an influence on the content and/or form of the mediated communication.

(Jensen 1998:201)

Interactivity in Puggandplay Bordewijk & van Kaam, 1986, Jens F. Jensen 1998, 2001

 

Information produced by a central provider

Information produced by the consumer

Distribution controlled by a central provider

   

Distribution controlled by the

consumer

   

Transmissional interactivity

TV broadcasts 3 times a week (Monday – Wednesday 3.05 -4.00 pm.)

Registrational interactivity

The webbased “homework help” database (questions and answers), response to competitions (email, SMS/MMS), voting

Consultational interactivity

The web site, including link collection, Web-TV and internet games

Conversational interactivity

Email and SMS/MMS communication with the production team and the subject expertices

Page 8: EuroITV 2005, Ålborg 1. april 2005

[Early findings:Q1] Do the new media open up for a broader participation in the programme production?

• No representatives from the target group in the production team, but most of the programme topics are based on suggestions from the audience (users) through conversational interactivity

• Close collaboration and “responsibility sharing” between three production partners

• Teachers and students involved in answering the questions asked on the website, making it possible to have an response rate close to 90%

): The case– by means of various interactive possibilities, cross media use and organisational model - seems to have a broader participation than most traditional concepts.

Page 9: EuroITV 2005, Ålborg 1. april 2005

[Early findings:Q2] For what purposes are the different media used?

– The various media seem to have explicit functions:• TV is the direct and ”live” contact with the audiences, trying

to motivate and make them curious. ): Guide the users to the website

• The website is the arena for further explorations, and the main medium for interactivity (consultational)

• The mobile phone is mainly used for competions – least used medium

– Users primarily do not respond to the TV producer, but mainly uses the website

Page 10: EuroITV 2005, Ålborg 1. april 2005

– The internet activity shows a significant increase during broadcast time, indicating that the users have access to Internet while watching television

– For non-broadcast days, the internet activity is typically lower and more evenly spread - even if the website is increasingly used as a stand-alone learning resource

[Early findings:Q3] How, and to what degree, will the audience become activated because of the increased possibilities for interactivity?

Table: Example on Puggandplay website activity on a day with and without TV broadcast.

Page 11: EuroITV 2005, Ålborg 1. april 2005

Tendencies

• Further studies necessary, but it may seem that– According to the case-study, use of various media cross- media use can be

used and combined in building a service in a way that seems to increase the total use of it, including use of the various interactive possibilities and the total use of the service

– An organisational structure involving different kind of institutions may enhance the quality of the service and the user participation