Eurapp

@eurapp #eurapp eurapp.eu

EU app company bottleneckslow prices or free apps

customer acquisition costsaccess to capital or financing

platform incompatabilityslow 4G adoption

not enough APIs from major platformsinconsistent regulatory policies

multiple languageslarge revenue share to US platforms

hard to compete with US salarieslack of app dev education

globalconsumerappstorerevenues

appsmade in

the EU€8.5bn

appsfrom therest of theworld€11.8bn

€2.5bn in fees paidby EU companiesto app platforms

42% of EU app developers do contract work, rising to 65% in 2018

Over 30% of EU app coders and 20% ofscripters make €50,000 or more

Of the top 50 grossing apps, half of the European-made onesare from just five games companies

Paid app spending represented 52% of total revenues in 2013but will drop to 36% in 2018 as in-app purchasing increases

2013

in

in

rest

EU

of w

orld

€6.1b

n €1

4.2b

n

2018

EU

spen

ding

sp

endi

ng in

rest

of w

orld

€18.

7bn

€50.

6bnglobal app

spending

94.4bn appsdownloaded

globallyin 2013