eu: mowers - market report. analysis and forecast to 2020

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EU: Mowers – Market Report.

Analysis and Forecast to 2020

2015 Edition | Sample Report

Sample Of Market Report

EU: Mowers – Market Report. Analysis and Forecast to 2020

IndexBox Marketing & Consulting © 2015 www.indexbox.co.uk

TABLE OF CONTENTS

1. INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 RESEARCH METHODOLOGY

2. EXECUTIVE SUMMARY

2.1 KEY FINDINGS

2.2 MARKET TRENDS

3. MARKET OVERVIEW

3.1 MARKET VOLUME AND VALUE

3.2 TRADE BALANCE

3.3 MARKET STRUCTURE BY COUNTRIES

3.4 MARKET OPPORTUNITIES BY COUNTRIES

3.5 MARKET FORECAST TO 2020

4. DOMESTIC PRODUCTION

4.1 PRODUCTION IN 2007-2013

4.2 PRODUCTION BY TYPES

4.3 PRODUCTION BY COUNTRIES

5. IMPORTS

5.1 IMPORTS IN 2007-2013

5.2 IMPORTS BY TYPES

5.3 IMPORTS BY COUNTRIES

5.4 IMPORT PRICES BY TYPES AND COUNTRIES

6. EXPORTS

6.1 EXPORTS IN 2007-2013

6.2 EXPORTS BY TYPES

6.3 EXPORTS BY COUNTRIES

6.4 EXPORT PRICES

7. PRICES AND PRICE DEVELOPMENT

7.1 PRODUCER PRICES ON THE DOMESTIC MARKET

7.2 PRODUCER PRICES ON THE NON DOMESTIC MARKET

8. RETAIL TRADE AND TURNOVER

8.1 MAJOR TRADE CHANNELS

8.2 PRICE STRUCTURE




9. BUSINESS ENVIRONMENT OVERVIEW

9.1 STRUCTURAL PROFILE

9.2 COUNTRY ANALYSIS

9.3 SIZE CLASS ANALYSIS

10. COMPANY PROFILES

1. Andreas Stihl AG & Co. KG

2. Bosch Lawn & Garden

3. Deere & Company

4. Global Garden Products ITALY SPA

5. MTD Europe

6. ETESIA S.A.S.

7. Viking GmbH

8. Makita UK

9. Countax

10. Stiga AB

LIST OF TABLES

Table 1: Key Findings

Table 2: Dynamics Of Market Volume, In Physical Terms, 2007-2013

Table 3: Dynamics Of Market Value, In Euro, 2007-2013

Table 4: Per-Capita Consumption, By Country

Table 5: Market Structure By Types – In Volume Terms, 2013

Table 6: Comparison Of Consumption, Production And Imports, By Country, In Volume

Terms

Table 7: Production Of Mowers, In Physical And Value Terms, By Type, 2007-2013

Table 8: Production Of Mowers, In Physical And Value Terms, By Country, 2007-2013

Table 9: Imports Of Mowers, In Physical And Value Terms, By Type, 2007-2013

Table 10: Imports Of Mowers, In Value And Physical Terms, By Country Of Origin, 2007-

2013

Table 11: Import Prices Of Mowers, By Type and Country Of Origin, 2013

Table 12: Exports Of Mowers, In Physical And Value Terms, 2007-2013

Table 13: Exports Of Mowers, In Physical And Value Terms, By Country Of Destination,

2007-2013

Table 14: Export Prices Of Mowers, By Type and Country Of Destination, 2007-2013

Table 15: Producer Prices For Mowers, 2013, By Country

Table 16: Producer Prices In Industry, Domestic Market - Monthly Data (2010 = 100), By

Country

Table 17: Producer Prices In Industry, Domestic Market - Annual Data (2010 = 100), By

Country

Table 18: Producer Prices In Industry, Non Domestic Market - Monthly Data (2010 =

100), By Country

Table 19: Producer Prices In Industry, Non Domestic Market - Annual Data (2010 = 100),

By Country

Table 20: Key Indicators, Type Of Manufacture Of Machinery And Equipment, 2011

Table 21: Largest And Most Specialised Countries In Manufacture Of Machinery And

Equipment




Table 22: Number Of Persons Employed By Enterprise Size Class, Manufacture Of

Machinery And Equipment, 2011

Table 23: Value Added By Enterprise Size Class, Manufacture Of Machinery And

Equipment, 2011

LIST OF FIGURES

Figure 1: Mowers Market Volume, In Physical Terms, 2007-2013

Figure 2: Mowers Market Value, In Euro, 2007-2013

Figure 3: Mowers Market Structure – Domestic Supply Vs. Imports, In Physical Terms,

2007-2013

Figure 4: Mowers Market Structure – Domestic Supply Vs. Imports, In Value Terms,

2007-2013

Figure 5: Trade Balance, Mowers, In Physical Terms, 2007-2013

Figure 6: Trade Balance, Mowers, In Value Terms, 2007-2013

Figure 7: Consumption, By Country, 2013

Figure 8: EU Imports In Terms Of Value, Growth And Share

Figure 9: Market Forecast To 2020

Figure 10: Production Of Mowers, In Physical Terms, EU-28, 2007–2013

Figure 11: Production Of Mowers, In Value Terms, EU-28, 2007–2013

Figure 12: Production Of Mowers, By Type, 2013

Figure 13: Production Of Mowers, By Country, 2013

Figure 14: Production Of Mowers, In Value Terms, By Countries, 2007–2013

Figure 15: Imports Of Mowers, In Physical Terms, EU-28, 2007–2013

Figure 16: Imports Of Mowers, In Value Terms, EU-28, 2007–2013

Figure 17: Imports Of Mowers, By Type, 2013

Figure 18: Imports Of Mowers, In Physical Terms, By Type, 2007-2013

Figure 19: Imports Of Mowers, In Value Terms, By Type, 2007-2013

Figure 20: Imports Of Mowers, In Physical Terms, By Country Of Origin, 2013

Figure 21: Imports Of Mowers, In Physical Terms, By Country Of Origin, 2007–2013

Figure 22: Imports Of Mowers, In Value Terms, By Country Of Origin, 2007–2013

Figure 23: Import Prices Of Mowers, By County of Origin, 2007-2013

Figure 24: Import Prices Of Mowers, By Type, 2007-2013

Figure 25: Exports Of Mowers, In Physical Terms, EU-28, 2007–2013

Figure 26: Exports Of Mowers, In Value Terms, EU-28, 2007–2013

Figure 27: Exports Of Mowers, By Type, 2013

Figure 28: Exports Of Mowers, In Physical Terms, By Type, 2007-2013

Figure 29: Exports Of Mowers, In Value Terms, By Type, 2007-2013

Figure 30: Exports Of Mowers, In Value Terms, By Country Of Destinations, 2013

Figure 31: Exports Of Mowers, In Physical Terms, By Country Of Destinations, 2007–

2013

Figure 32: Exports Of Mowers, In Value Terms, By Country Of Destinations, 2007–2013

Figure 33: Export Prices Of Mowers, By County of Destination, 2007-2013

Figure 34: Export Prices Of Mowers, By Type, 2007-2013

Figure 35: Producer Prices In Industry - Domestic Output Price Index - In National

Currency

Figure 36: Producer Prices In Industry – Non-Domestic Output Price Index - In National

Currency

Figure 37: Price Structure

Figure 38: Relative Importance Of Enterprise Size Classes, Manufacture Of Machinery

And Equipment, 2011




1. REPORT DESCRIPTION

The report provides an in-depth analysis of the EU mowers market. It presents the latest

data of the market size and volume, domestic production, exports and imports, price

dynamics and turnover in the industry. The report shows sales data, allowing you to

identify the key drivers and restraints. You can also find a strategic analysis of key

factors influencing the market. Forecasts are included to illustrate how the market will be

transformed in the medium term. Profiles of the leading companies and brands are also

provided.

Countries coverage:

EU (28) - Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Estonia,

Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg,

Hungary, Malta, Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia, Finland,

Sweden, United Kingdom.

Product coverage:

Mowers, incl. cutter bars, designed to be carried on or hauled by a tractor

Mowers for lawns, parks or sports grounds, powered non-electrically, with the

cutting device rotating in a horizontal plane

Motor mowers for lawns, parks or sports grounds, powered non-electrically, with

the cutting device rotating in a vertical plane or with cutter bars

Motor mowers (excluding for lawns, parks, golf courses or sports grounds)

Electric mowers for lawns, parks, golf courses or sports grounds

Non-motorized mowers for lawns, parks, golf courses or sports grounds (such as

push cylinder mowers) (excluding with the cutting device rotating in a horizontal.

Data coverage:

Market volume and value

Volume and dynamics of domestic production

Structure of production by commodity groups

Structure of production by regions

Key market players and their profiles

Volume and dynamics of exports/imports

Producer prices, import/export prices

Turnover of retail sales in the industry

Factors influencing the market

Forecast of the market dynamics in the medium term .




2. EU TRADE – KEY FINDINGS

The European Union is a net importer of mowers. In physical terms, imports consistently

exceeded exports from 2007 to 2013. However, the difference in the trade balance was

less significant in value terms due to high export prices.

China, the USA and Japan were the main suppliers of mowers into the EU, with a

combined share of 94.3% of total imports in 2013. The fastest growing suppliers from

2007-2013 were Mexico (+24.4% per year) and China (+7.3% per year). The balance of

the countries showed negative dynamics, namely Turkey (-45.6%), Canada (-19.1%)

and Switzerland (-18.2%).

In 2013, the Russian Federation (21.5%), Norway (15.4%), Switzerland (10.0%),

Australia (6.0%) and Turkey (5.4%) were the main destinations of the EU exports, and

together made up 58.3% of total exports in physical terms. While the share of the

Russian Federation increased, the share of the USA illustrated negative dynamics. The

shares of the other countries demonstrated positive dynamics throughout the analyzed

period.

Germany dominates in the EU mowers trade, while Italy dominates in EU production. In

2013, Germany re-exported 48.4% of its mowers imports. Production in Italy was mainly

focused on meeting domestic demand of the product.




3. EU-28 IMPORTS

Figure 1: Imports Of Mowers, In Value Terms, EU-28, 2007–2013

(million EUR)

Source: UN Data

Figure 2: Imports Of Mowers, By Type, 2013

(%, based on units)

Source: UN Data

SOURCE: http://www.indexbox.co.uk/store/eu-mowers-market-report-

analysis-and-forecast-to-2020/

618;7 656;7

574;6 618;2

669;2 698;5 719;4

106%

87%

108% 108% 104% 103%

-30%

20%

70%

120%

170%

220%

0

100

200

300

400

500

600

700

800

2007 2008 2009 2010 2011 2012 2013

Imports (million EUR) % to previous year

81;5%

17;2%

1;3% Mowers powered, with the cuttingdevice rotating in a horizontal plane

Mowers for lawns/parks/sports-grounds

Mowers, including cutter bars fortractor mounting

http://www.indexbox.co.uk/store/eu-mowers-market-report-analysis-and-forecast-to-2020/





81;5%

6;8%

11;7%

Mowers powered, with the cuttingdevice rotating in a horizontal plane

Mowers for lawns/parks/sports-

grounds

Mowers, including cutter bars fortractor mounting

4. EU-28 EXPORTS

Figure 3: Exports Of Mowers, In Value Terms, EU-28, 2007–2013

(million EUR)

Source: UN Data

Figure 4: Exports Of Mowers, By Type, 2013

(%, based on units)

Source: UN Data



312;0

344;4

243;6

276;6

332;3

394;5

423;5

110%

71%

114% 120% 119%

107%

-30%

20%

70%

120%

170%

220%

0

50

100

150

200

250

300

350

400

450

2007 2008 2009 2010 2011 2012 2013

Exports (million EUR) % to previous year






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