Etsy On-Side Trading

Download Etsy On-Side Trading

Post on 14-May-2015

1.157 views

Category:

Design

0 download

Embed Size (px)

TRANSCRIPT

<ul><li>1.ETSYPROPOSALOn-SiteTradingFeaturePeterBrownAdvancedWebDesign </li></ul> <p>2. PROBLEMS 1 WithCurrentDesignManyshopownersarealsobuyers.Etsyfostersacommunitywhileatthesametime promotingacompetitivesalesenvironment.Therearemultipletypesofusers,eachhavingdifferent needsandexpectationsbasedontheirinterestsand personalitiesPeterBrownAdvancedWebDesign 3. PROBLEMS 2 WithCurrentDesignUsershaveexpressedinterestinaddedfunctionalityand communicationbetweenone-another.Sellers/membersareformingoff-siteservicestofacilitate needsStoreandproKilecontentisseparated. PeterBrownAdvancedWebDesign 4. IMPETUS1 ForProposal Howcanshopownersincreasetheir onlineexperiencewithEtsy?Currently,shopsarelimitedtosellinganddisplayingsometextandlinks. Thebrowsingexperienceistailoredtowardsshopping,notnetworking Thinkofwaystoexpandtheroleoftheshopownerintoasourceof informationandrespect PeterBrownAdvancedWebDesign 5. IMPETUS2 ForProposal Howcanthesiteblendtheroleof producerandconsumer?EtsyshouldKindwaystocatertothosewhobothbuyandsell Exploredifferenttypesofusersexperiencesonthesite Buildastrongeron-sitecommunity PeterBrownAdvancedWebDesign 6. 1 PROPOSAL Developanewitemtradingfeature thatbuildsontheexisting communitysvoice&amp;needs.FindawaytoLitthisfeatureinto Etsysexistingbusinessmodel. PeterBrownAdvancedWebDesign 7. PRECEDENTS 1 SitesthatAssessSimilarProblemsSwaptree Trademusic,books,DVDs,gamesetc. Postitemsyouown Searchbyitemswantedoritemsowned Databasemakesconnectionsfortheuser Greatbusinessmodel PeterBrownAdvancedWebDesign 8. PRECEDENTS2 SitesthatAssessSimilarProblemsCraigslist Informallayoutandinteraction Variedlistings Anonymouslistingsandcontact Promotesexplorationbylargefeed FamiliarinterfaceforCraigslistusers FacilitatesneedsquicklyPeterBrownAdvancedWebDesign 9. PRECEDENTS3 SitesthatAssessSimilarProblemsTheFreesound Project Community-basedmusicservice Uploadaudiosamples Creativecommonspromotessharing Producersandconsumersareblended SharedcontentPeterBrownAdvancedWebDesign 10. PRECEDENTS 4 SitesthatAssessSimilarProblemsEtsyTraders CreatedbyEtsyCommunity Databaseofuserswillingtotrade Listingsanddiscussiononbarterandtrade Itemsonshopshavetradableintitle PeterBrownAdvancedWebDesign 11. PRECEDENTS 5 SitesthatAssessSimilarProblemsCaretotrade Tradeandbarterfeatures Focusonhousingmarket Cleaninterface/functionality Limiteddepthasstandaloneservice PeterBrownAdvancedWebDesign 12. PRECEDENTS6 SitesthatAssessSimilarProblemsTradeAway Postandrequestitems/services Informalmethodsofinteraction PromotesbrowsingandexplorationPeterBrownAdvancedWebDesign 13. PRECEDENTS7 SitesthatAssessSimilarProblemsEtsy Trade-A-Holics TradingblogforEtsyusers Showingshopsthatarewillingtotrade Highlightingnewitemsfortrade/swap DevelopedbyexistingEtsymembersPeterBrownAdvancedWebDesign 14. PRECEDENTS8 SitesthatAssessSimilarProblemsWikipedia Community-producedcontent Producersarealsoconsumers InformalwatchdoggroupsPeterBrownAdvancedWebDesign 15. PRECEDENTS9 SitesthatAssessSimilarProblemsAtOncer Sitefunctionalitydividedbytask(buy,sell trade) Usersmustbememberstoseetrading section Tradingisntamainfocustothesites identitybutisawelcomedadditionPeterBrownAdvancedWebDesign 16. PRECEDENTS 10 SitesthatAssessSimilarProblemsLast.fm Community-basedmusicservice Tracksongsplayedfromcomputer Usecommunityslisteninghistorytomake connectionsandrelationshipstonewmusic User-generatedartistinformationand showtimes PeterBrownAdvancedWebDesign 17. COMMUNITY 1 ResponsetoProblemOff-siteblogsandcommunitysitessuchasEtsyTradersand theTrade-A-HolicsMemberstradingviaprivatemessagingandotherwebsitesForumsandDiscussionBoards(Debates/tipsonsubject) PeterBrownAdvancedWebDesign 18. COMMUNITY2 ResponsetoProblemUsingsellersfeedbacktoassesstrustandsecurityUsingshopbiotoadvertiseopennesstotradingIssueswithbarteringversusKixed-pricetrading PeterBrownAdvancedWebDesign 19. COMMUNITY3 ResponsetoProblem Thecommunityhasvoicedthat addingatradingfeaturetothesite wouldbeawelcomeenhancement. Manyusersalreadytradeinformally. PeterBrownAdvancedWebDesign 20. COMMUNITY4 ResponsetoProblem However,theyhavecomplainedthat theinherentproblemstotradingare notwantingwhattheotherselleris offering,lackoftrustandnotmaking asale.PeterBrownAdvancedWebDesign 21. PERSONAS1 DesigningforNeedsCateringtodifferenttypesofpeopleRecognizinganeedwithinthecommunity radingwillgoonregardlessiffeatureisimplemented.TTherearesellerslookingtointeractwithothershopsona deeperlevel. PeterBrownAdvancedWebDesign 22. PERSONAS 2 DesigningforNeedsThosewhoarewillingtotradeitemsarealsowillingto connectwiththecommunitypastaquicktransactionShopownerwhoisanactivebuyeronthesite.Wantsto usetheirowngoodsascurrency.PeterBrownAdvancedWebDesign 23. TRADING 2 On-siteversusOff-siteOnEtsy OffEtsy ProtectionthroughPaypal,etc.Anonymity Priceislocked-inLackofpurchaseprotection IncreasefeedbackscoreNostandardization StrengthencommunityEtsyisnotinvolved EtsyretainshostingfeeExternalsites/services PotentialformorenormalsalesUserloyaltysuffers PeterBrownAdvancedWebDesign 24. BENEFITS 1 OfTradingSelf-Promotion Cross-usermarketing Richercommunity Usingitems/goodsascurrency Deeperinvestmentwithsiteandservices Supportforfellowshops/users PeterBrownAdvancedWebDesign 25. DOWNSIDES1 OfTradingIssuesoftrust Itemstradedawayfrompotentialbuyers Divisionsbetweensellingcommunityandpassiveshoppers EconomicSustainabilityforshopowners PeterBrownAdvancedWebDesign 26. SOLUTIONS1 Strategies&amp;InitialIdeas Optionaltradingfeatureforusers whoareinterested WontforcetheusertoimplementthefeatureifitdoesntKittheirintentions SimilartoaddingashopasaKirsttimeuser;wontaffectmainexperience AddedfunctionalityonsellersproKilesPeterBrownAdvancedWebDesign 27. SOLUTIONS2 Strategies&amp;InitialIdeas Gainstorecreditinsteadofmaking atypicaltrade. Ifauserusesthetradefeatureandbuysanitemfromyourshop,youare creditedthesameamountofmoneytouseattheirshop. Movesawayfromtheconventionalideaoftrading Etsystillmakesacutfromtheitemsbeinghosted PeterBrownAdvancedWebDesign 28. SOLUTIONS3 Strategies&amp;InitialIdeas Integratedtradersblog/page KeepusersonEtsybyaddingaresourceofallshopownerswhoare interestedinmakingtradeswithotherusers On-siteresourceasaresponsetotradingblogssuchasEtsyTraders Allowuserstostilltradeinformally,butfacilitatetheinteractiononEtsyPeterBrownAdvancedWebDesign 29. SOLUTIONS4 Strategies&amp;InitialIdeas ImprovesellerproLiles. Addcustomizationoptionstodeepenshopownerslevelofinvestment. Streamlineitemlistingprocessaswellashavingtore-listitems. Implementauserfeedofrecentlypurchaseditemsandfavorites PeterBrownAdvancedWebDesign 30. CONCLUSIONS 1 WheredoesEtsycomein? Featurehastobe4inancially lucrativeforEtsy. Ensurethatonlyitemsthathavealreadybeenlistedareeligiblefortradeand swap. Thefeaturehastomakesensewithinthesite.Addingitwithoutconsidering thecontextinwhichitliveswillmakeitloseallrelevancywiththe community. Developwaysfortheactoftradingtocompensatethewebsiteinasimilar waytothefeesforpostingitems. PeterBrownAdvancedWebDesign 31. CONCLUSIONS 2 WheredoesEtsycomein? Ifitemsaregoingtobetraded regardless,thefeatureshouldbe realized. Thecommunityhasmadeitclearthattradingisanecessaryaspectto homemadegoodcreationandsale. Findabalancebetweencateringtotheneedsofthecommunitywhile retainingasolididentityandmodelforsales.PeterBrownAdvancedWebDesign 32. CONCLUSIONS2 WheredoesEtsycomein? Atradingfeaturehasthepotentialto leadmorepassivebuyerstobecome shopownersthemselves. Givingaselectusersaspecialtypeoffunctionalitybuildsanincentivetosell Shoppersmaybecomesellerstobeabletodeepenthereexperienceonthe site Inevitably,thisphenomenoncouldhelpEtsygainmoreitemsbeinglisted salesbeingmadeovertime. PeterBrownAdvancedWebDesign </p>