Etsy - Final Trading Proposal

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Final, refined presentation proposing an on-site trading feature for Etsy.com

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<ul><li>1.ETSY: On-Site TradingFeature Problems Proposal UserScenarios PrototypesPeterBrownMICA-AdvancedWebDesign 2010 </li></ul> <p>2. Problems withcurrentmodel/designManyshopownersarealsobuyers.Etsyfostersacommunitywhileatthesametime promotingacompetitivesalesenvironment.Therearemultipletypesofusers,eachhavingdifferent needsandexpectationsbasedontheirinterestsand personalities 3. Problemswithcurrentmodel/designUsershaveexpressedinterestinaddedfunctionalityand communicationbetweenone-another.Sellers/membersareformingoff-siteservicestofacilitate needsStoreandproAilecontentisseparated. 4. Impetus forproposal Howcanthesiteblendtheroleof producerandconsumer? Findwaystocatertothosewhobothbuyandsell Exploredifferenttypesofusersexperiencesonthesite Buildastrongeron-sitecommunity 5. Proposal Developanewitemtradingfeature thatbuildsontheexisting communitysvoice&amp;needs.FindawaytoNitthisfeatureinto Etsysexistingmodel. 6. Community responsestotheproblemOff-siteblogsandcommunitysitessuchasEtsyTradersand theTrade-A-HolicsMemberstradingviaprivatemessagingandotherwebsitesForumsandDiscussionBoards(Debates/tipsonsubject) 7. Community responsestotheproblemUsingsellersfeedbacktoassesstrustandsecurityUsingshopbiotoadvertiseopennesstotradingIssueswithbarteringversusAixed-pricetrading 8. CommunityresponsestotheproblemThecommunityhasvoicedthat addingatradingfeaturetothesite wouldbeawelcomeenhancement. Manyusersalreadytradeinformally. 9. Personas DesigningforneedsCateringtodifferenttypesofpeopleRecognizinganeedwithinthecommunity radingwillgoonregardlessiffeatureisimplemented.TTherearesellerslookingtointeractwithothershopsona deeperlevel. 10. PersonasDesigningforneedsThosewhoarewillingtotradeitemsarealsowillingto connectwiththecommunitypastaquicktransactionShopownerwhoisanactivebuyeronthesite.Wantsto usetheirowngoodsascurrency. 11. Precedents EtsyTradersBlog EtsyTrade-A-Holics CreatedbyEtsyCommunity TradingblogforEtsyusers Databaseofuserswillingtotrade Showingshopsthatarewillingtotrade Listingsanddiscussiononbarterandtrade Highlightingnewitemsfortrade/swap Itemsonshopshavetradableintitle DevelopedbyexistingEtsymembers 12. Precedents CaretotradeTradeAway TradeandbarterfeaturesPostandrequestitems/ Focusonhousingmarketservices atOncer Cleaninterface/functionalityInformalmethodsof Limiteddepthasstandaloneinteraction Sitefunctionality servicePromotesbrowsingand dividedbytask(buy,exploration selltrade) radingisntamainT focustothesites identitybutisa welcomedaddition 13. PrecedentsSwaptreeCraigslist rademusic,books,TInformallayoutandinteraction DVDs,gamesetc.VariedlistingsWikipedia Postitemsyouown Anonymouslistingsandcontact Community-producedcontent Searchbyitems Promotesexplorationbylarge wantedoritems Producersarealsoconsumers feed owned Informalwatchdoggroups FamiliarinterfaceforCraigslist Databasemakes users connectionsforthe Facilitatesneedsquickly user Greatbusiness model 14. Precedents Last.fm Freesound Wikipedia Community-basedmusicservice Community-basedmusic Community-producedcontent Tracksongsplayedfrom service Producersarealsoconsumers computerUploadaudiosamples Informalwatchdoggroups Usecommunityslistening Creativecommons historytomakeconnectionsand promotessharing relationshipstonewmusic Producersandconsumers User-generatedartist areblended informationandshowtimes Sharedcontent 15. Trading on-siteversusoff-site OnEtsyOffEtsyProtectionthroughPaypal,etc. Anonymity Priceislocked-in Lackofpurchaseprotection Increasefeedbackscore Nostandardization Strengthencommunity Etsyisnotinvolved Etsyretainshostingfee Externalsites/services Potentialformorenormalsales Userloyaltysuffers 16. Bene=its oftradingSelf-Promotion Cross-usermarketing Richercommunity Usingitems/goodsascurrency Deeperinvestmentwithsiteandservices Supportforfellowshops/users 17. DownsidesoftradingIssuesoftrust Itemstradedawayfrompotentialbuyers Divisionsbetweensellingcommunityandpassiveshoppers EconomicSustainabilityforshopowners 18. Solutions Optionaltradingfeatureforusers whoareinterestedWontforcetheusertoimplementthefeatureifitdoesntAittheirintentions SimilartoaddingashopasaAirsttimeuser;wontaffectmainexperience AddedfunctionalityonsellersproAiles 19. Solutions Gainstorecreditinsteadofmaking atypicaltrade. Ifauserusesthetradefeatureandbuysanitemfromyourshop,youare creditedthesameamountofmoneytouseattheirshop. Movesawayfromtheconventionalideaoftrading Etsystillmakesacutfromtheitemsbeinghosted 20. Mockups LogintoyouraccountGotoYourEtsysection ookforTradingSetupL ontheleft-sidenav 21. Mockups Youregivenafew optionsforthisfeature lidethebuttontoS activatetheshop electitemsthatwillbeS eligiblefortrade heTradeCarticonwillT appearonthetop 22. Mockups Youcanalsosetitemsas tradableintheCurrently forSalesection.Checkanduncheckthe Ticonnexttoitems 23. Mockups Itemsthatareopentobe tradedaregiventhetag totrade,makingiteasy tosearchonlyfortradable products. 24. Mockups Shopasyounormally would,onceyouve activatedtradingonyour page.Torequestatradefor thisitem,clicktheTicon nexttothecartbutton. 25. Mockups Selectwhetheryoudlike toofferstorecreditoran itemfromyourstoreClickRequesttomove ontothemessaging window. 26. Mockups Choosetheamountof storecreditTypeamessagetothe sellerSendingtherequestgoes tothesellerforapprovalSellersreplyappearsin Conversationspage 27. User-Scenario RequestingaTradeSearchbyShopasAdditemto LoginGotoYourEtsy totradetagnormal tradecart Haveastore?Gototradecartontop Setupastoreno yes inse9ngsAc</p>