etg turning point

ETG - The next 25 yearsThe Turning Point

ETG Needs To Engage Expanding Markets

"AV solutions are growing in all markets. The survey findings clearly indicate the upturn of mainstream awareness of AV technologies,"

ICIA Board Member Jim SmithInternational Communications Industries Association, Inc

Beyond the top markets, such as business, education and government, ETG needs to make significant gains in other areas such as:

› Retail – fashion, financial, lifestyle, › sports arenas› museum exhibits› meetings and conventions› healthcare › and the worship market

ETG Needs To EngageSignage & Displays

The market for large information displays is growing at a rate that ETG cannot ignore.

There is increased use of digital signage, particularly in the retail sector, for delivering a message, selling products or simply providing information along our roads.

ETG Needs To EngageAV Converging With IT

AV/IT convergence is driving the introduction of technologies supporting a number of newer applications including streaming media, webcasting, wireless and software, all relative newcomers in the AV space.

Currently these segments have low penetration rates but are expected to grow significantly as products continue to web-enable technologies.

It will be prudent for ETG to take an early adopter lead in this regard.

ETG Needs To EngageProducts & Trends

Although there is "Increased use of conference and collaboration" and "integration of AV systems into the customer IT environment“

"IT firms entering the AV marketplace" and "margin erosion in pro-AV products" are having a negative effect upon their business.

Therefore it is clear that AV/IT Integration may only be represented as follows therein could lie an opportunity for ETG :

Audio Visual

Information Technology

New AV Standard

ETG Needs To DistinguishFrom The Clutter

There is great overlap and confusion in the AV industry

AV is a loosely employed and misunderstood catch-all that also includes Conferencing, Communication products and services

To the untrained and uninitiated there is no shortage for services that ETG provides

Almost everyone in this field tends to boast:

› Extensive Range of Equipment› Single source provider for all needs› Undisputed service

ETG Needs To DistinguishFrom The Clutter By Approach

Business as we know it today comes mostly from current accounts and contacts originating mostly from:

› Other audio visual suppliers not unlike ourselves› Relationships with convention organizers and managers› Dealings with event organizers and managers› Venue owners› Workings with some designers and stand contractors

AV Supplier

Convention Organizers &

Managers

Designers & Stand

Contractors

Event Organizers &

Managers

Key Venue Owners


The Account Service Team requires reconstruction:

ETG Account Servicing

Venue Focus

Key Accounts

Key Country FocusSGP +

Desired Events & Programs

New Accounts

Industry Focus


Key Accounts ManagementKey accounts to be listed against account service managers

Key Countries AssignmentSingapore Plus Thailand, Vietnam, Malaysia, Indonesia, India, United Arab Emirates, Australia and New Zealand

Additional Industry Focus› Business

Automotive Property Computing Fashion & Apparel (Retail) Museums Meetings & Conventions Healthcare Worship Market

› Educational Institutions

› Government Tenders

ETG Needs To Distinguish From The Clutter By Approach

Desired Events & Programs › Youth Olympic Games etc.

New Accounts

ETG Needs To Distinguish From The Clutter By Structure

Monday Morning Sales Meetings› Review same time last year revenue and billings› Confirmation /Adjustment of monthly projections› Billing , estimation and other business related issues› Key account report by assigned account manager› Industry sector report by assigned account manager

Monthly Projections› Done on an overlapping 3 month forecast format

Monthly Tracking › By Key Accounts › By Industry Segments

Annual Targeting Setting Derived By Cumulative Assessment› By Key Accounts› By Industry› By Industry Segment› By Country

ETG Needs To RealizeAdditional Revenue Streams

ETG

Equipment Rental

ETG Event Management

Subsidiary

ETG Production Services

Specialist Manpower

Management

ETG Tupperware

ETG To Fine Tune Internals To Stop Loss

Sales / Operations Distinction › On site Chief of Operations as appointed by

Operations Head

Operations Work In Progress Meeting › Fortnightly review of upcoming projects, resource allocation on

the First and Third Wednesday of each month› Sector management including maintenance, logistics

and other issues specific to Lights/ Power, Audio and Truss

› Post-mortems if necessary


Monthly Key Management MeetingHeld on the last Friday of each monthIssues for discussion will be › Human Resource, Finance, Administration headed by Belinda & Amy Yap› ETG Technical, Manpower and Operational Issues headed by Rohaizan Nazran› Commercial and General Management Issues headed by Maurice Williams› ETG / Tupperware subsidiary headed by Anthony Ng› Overall Organizational issues headed by Gilbert Yap› ETG Production and Event Management subsidiary headed by Michael Yap

Designated May Not Be AppointedSubsidiary / departmental revenue, and operational finances to be

included

ETG To Fine Tune Mechanism To Stop Loss

ETG Overall Organization

OperationsMaintenanceTechnical and

Manpower Resource

Finance Human Resource

Administrative

Michael Event Management

ProductionTraffic Management

Overall Commercial &

General Managerial

New ETG Tupperware Subsidiary

Both an internal fine tune +outward revenue seeking


New ETG TupperwareNeeds to move out with separate P/L accountability, achieving maximum business potential and stabilize a stream of business

Michael Event ManagementThis should outwardly appear independent and stand alone creative, studio and production costing format. To chart Blue Ocean

ProductionTo develop an stand alone creative, studio and production costing formats that charge back into ETG jobs as appropriate. At same time facilitating independent external client relationships

Operations to effectively streamline annual third part costs to agreed benchmarks. Enforce and establish equipment rental, manpower and services pricing lists

Commercial and General Management to reconfigure sales engagement roles at industry, key account and territorial dimensions. Realign new and general management of all streams and processes. Jointly determine with Organizational and all heads on infrastructure investments and consequential ROI.


Finance, Human Resource and Administration to effectively pull back and shift towards a SBU and individual focused incentive scheme.

› SBU Production› SBU Tupperware› SBU Michael Event Management› SBU ETG

Installation of a Traffic Management resource to manage Job Bag and billing systems in timely and cost effective manner. Effectively taking over trial aged debts and invoicing. Also being second gate keep to company resource and time. This is a critical profit maximization resource custodian and approving authority for all quotations

Organizational management needs to engender and develop collaborative process within industry practitioners and partners fostering continued technological excellence. Best practices and process in addition to overall organizational direction and guidance.

Moving Forward In-Depth Departmental Strategies Will Be Required

Human Resource - Human Capital Development Finance - Remuneration and Investment Operations - Internal / External Resource Management

Safety and Standards ComplianceMaintenance and Replacement

Production - Outward Marketing ETG Tupperware - Infrastructure, Operations Michael Event Mgt. - Outward Marketing, Resource Allocation Commercial &

Organizational - Implementation and After Event Strategies

This recommendation marks the turning for ETG

Thank you

Appendices follow

Internal & External Price List Creation

Production ETG Michael Event Management

Convention Organizers & Managers

Ace:Daytons Direct (International) Pte Ltd www.acedaytons-direct.com AV Consultants Pte Ltd www.avconsultants.com.sg Centre for Management Technology Pte Ltd www.cmtevents.com East West Executive Travellers Pte Ltd www.eastwestplanners.com Globewerks International Pte Ltd www.globewerks.com LMI Asia Pte Ltd www.lm-international.com M.I.C.E Matters Pte Ltd www.micematters.com Meeting Matters International Pte Ltd www.meetmatt.net Navitas Management Pte Ltd Orient Explorer (S) Pte Ltd www.orient-explorer.com Pacific World Singapore Pte Ltd www.pacificworld.com The Traveller DMC Pte Ltd www.thetraveller.sg Uber Incorporation Pte Ltd www.uberinc.asia

Event Organizers & Managers

3 Degree Hospitality Pte Ltd www.bintanlagoon.com Alphabet Media Pte Ltd www.alphabet-media.com Cheers Events Asia Pte Ltd www.cheerseventsasia.com Circus Maximus International Pte Ltd www.circusmax.com DMC Event Management Pte Ltd www.dmcevent.com Dream Solutions Pte Ltd www.dreamgroup.com.sg Enterprise Promotion Centres Pte Ltd www.epc.com.sg Evolution Werks Pte Ltd www.e-werks.com Firestarter Pte Ltd www.firestarter.com.sg Germaxco Conference & Incentive Pte Ltd www.germaxco.com.sg IBC Asia (S) Pte Ltd www.ibc-asia.com Inbound Asia Co., Ltd www.inboundasia.com Informa Performance Improvement Asia Pte Ltd www.informa.com Luminous EMC Singapore Pte Ltd www.luminous-asia.com MCI Group Asia Pacific Pte Ltd ww.mci-group.com Mediacorp Vizpro International Pte Ltd www.mediacorp.com.sg

Event Organizers & Managers

Off-Site Connection Pte Ltd www.offsiteconnections.com OGL Asia Pte Ltd www.ogl.com.sg Om Events Pte Ltd www.omevents.com.sg Positive Promotions & Events Pte Ltd www.positive-events.com Safe2Travel Pte Ltd www.safe2travel.com Showtec Communications Pte Ltd www.showtecgroup.com Singapore Airshow & Events Pte Ltd www.singaporeairshow.com.sg Spark Planners Pte Ltd www.splanner.com.sg Sphere Exhibits Pte Ltd VM & SD Pte Ltd www.vmsd.com.sg

Designers & Stand Contractors

1 Workshop Pte Ltd www.workshop-arts.com Cityneon Exhibition Services Pte Ltd www.cityneon.net Communication Design International Ltd www.cdi-world.com Dezign Format Pte Ltd www.dezignformat.com.sg FLEx Integrated Marketing Pte Ltd www.flexim.biz Media Treeworks International Pte Ltd www.mediatreeworks.com Pico Art International Pte Ltd www.pico.com Space Production Pte Ltd www.spaceproduction.se Vox Productions Pte Ltd www.voxstudio.com.sg

Key Venues

GSB Chicago The House of Tan Yeok Nee www.gsb.uchicago.edu Marina Bay Sands Pte Ltd www.marinabaysands.com Nirwana Gardens www.nirwanagardens.com Oracle Projects International Pte Ltd www.oracle-projects.com Orchid Country Club www.orchidclub.com Resorts World at Sentosa Pte Ltd www.rwsentosa.com Singapore Expo (Managed by Singex Venues Pte Ltd)

www.singaporeexpo.com.sg Suntec Spore Intl Convention & Exhibition Centre Limited

www.suntecsingapore.com The Legends Fort Canning Park Pte Ltd www.legendsfortcanning.com

Audio-Visual Suppliers

Tech-Men Communication Group (S) Pte Ltd www.tech-men.com.sg The Show Company Pte Ltd www.show-company.com

Key Country Focus

South East Asia› Thailand› Vietnam› Indonesia› Malaysia› Philippines › Burma› Cambodia› Papua New Guinea› Laos

South Asia› Bangladesh› Pakistan› Afghanistan› Nepal› Sri Lanka› Maldives› India› Bhutan

East Asia› People’s Republic of China› North Korea› South Korea› Republic of China› Japan› Mongolia

Central Asia› Turkmenistan› Kazakhstan› Kygyzstan› Uzberkistan

Key Country Focus

West & Southwest Asia› United Arab Emirates› Jordan› Turkey› Iraq› Azerbaijan› Lebanon› Syria› Qatar› Israel› Kuwait› Bahrain› Oman› Cyprus› Aaudi Arabia› Yemen› Georgia› Iran › Armenia

Australia New Zealand

Industries

AIRLINES ANALGESICS/SEDATIVES/REMEDIES ANNOUNCEMENTS(IPO/A.RPT/AGM) AUDIO VISUAL EQUIPMENT BABY FOOD BABY PRODUCTS BAGS/SUITCASES/RANGE OF LEATHE BAKERY PRODUCTS BANKING/FINANCE BEAUTY & FITNESS SVCS BEER BOOK DEALERS BOUTIQUE/FASHION OUTLETS BRANDY BUILDING & CONSTRUCTION BUS/TRUCKS/VANS/COMMERCIAL VEH CARBONATED SOFT DRINKS CARS 1000CC & BELOW CARS 1001CC - 1600CC CARS 1601CC - 2000CC CARS 2001CC & ABOVE CEREALS/CEREAL DRINKS CHILDREN'S WEAR CHINESE WINE/NON WESTERN ALCOH COFFEE/TEA/HEALTH FOOD DRINKS COMPUTER DEALERS/STORE COMPUTER SOFTWARE/SOFTWARE SOL COMPUTER STORAGE(DISK DR.,CD/D CONFECTIONERY (CHOC/SWEETS/PRE CONFECTIONERY (SNACKS/CAKES/BI CONGRATULATORY/OFFICIAL OPENIN CONSULT/ACC./MGMT/E.SEARCH/EMP/PROF FIRM COOKING OIL COOLING AGENTS/DIET FOOD CORPORATIONS COSMETICS COUGH/COLD & SINUS REMEDIES CREDIT/CHARGE/DEBIT CARD/TRAVE DAIRY PRODUCTS DEPARTMENT STORES DESSERT DISHWASHING LIQUIDS DOMESTIC HELP AGENCIES EDUCATION (OTHERS) ELECTRICAL HOUSEHOLD APPLIANCE ENERGY/ISOTONIC DRINKS ENTERTAINMENT OUTLETS/SVCS (OT EQUIPMENT/PARTS/ACC./SERVICES/ EVENTS/CONCERTS/PERFORMANCES/T EXHIBITION/FAIRS FASTFOOD OUTLETS FOOTWEAR FREIGHT/LOGISTICS/COURIER/SHIP FROZEN FOOD FRUITS FURNISHING/REPAIRS FURNITURE (HOUSEHOLD/OFFICE) GARDENING/PETS GENERAL RANGE OF CAR/MOTORING GIFTS/SOUVENIR/FLORISTS/HAMPERS GOVT SVCS (STAT BOARD,GOVT CAMPAIGN) HOME LIFESTYLE/HOME DECOR HOTELS/RESORTS INDUST/AGRIC'L EQUIPMENT/SERVICES INSECTICIDES/PEST CONTROL INSTANT FOOD INSURANCE INTERNET SERVICE PROVIDERS INVESTMENT/FUNDS JEANSWEAR JEWELLERY/JEWELLERS JUICE/CORDIALS/BLACKCURRANT DR KITCHEN SUPPLIES/KITCHEN WARE LAUNDRY CLEANSER/CARE LEISURE/RECREATION/HOBBY LOCAL PROPERTIES (RESIDENTIAL/COMMER.) LOTTERIES/COMPETITIONS MALE TOILETRIES MEDIA MEDICAL SVCS(HOSPITALS,MEDICAL CENTRES) MEN'S WEAR/ACCESSORIES MINERAL WATER MOBILE PHONE DOWNLOADS MOVIE MUSIC/RECORDS NON CARBONATED SOFT DRINKS NON ELECTRIC/HH.APPLIANCES & A OFFICE EQUIPMENT/SERVICES OPTICALS OTHER CLEANERS/POLISHERS OTHER COMPUTER PARTS/ACC./PDTS OTHER ELECTRIC KITCHEN/HH.APP. OTHER FOODSTUFF OTHER PHARMACEUTICALS/SERVICES OTHER PORTALS/INTERNET COMMUNI OTHER RETAIL OUTLETS OTHER VEHICLES OVERSEAS PROPERTIES(RESIDENTIA PC/NOTEBOOK/TABLET PC/SERVER/N PDA/HANDHELD PC/POCKET PC PERFUME/COLOGNE PETROLEUM PRODUCTS PHOTOGRAPHIC POWDERED/FULL CREAM POWDERED M PRINTERS/SCANNERS PROGRAMME TRAILER PUBLIC LAND TRANSPORT PUBS/BARS/DISCO/LOUNGE RADIO/HI-FI/SOUND SYSTEMS RANGE OF MILK PRODUCTS RANGE OF TOILETRIES REAL ESTATE RANGE/SVCS RELATED HAIR CARE PRODUCTS RESTAURANTS/EATING PLACES SANITARY NAPKINS/TOWELS/TAMPON SAUCES/DRESSINGS/SPREADS SEMINAR/TRAINING/CONFERENCE/FORUM SHOPPING CENTRES SKIN CARE PRODUCTS SOCIAL SVCS (CONFED,COUNCIL,CO SPORTS DEALERS/STORE SPORTS/GYM EQUIPMENT/SPORTS CTR/CLUB SPORTSWEAR/CASUAL WEAR STATIONERY STOUT SUPER/HYPER/MINI MARKET/FOOD STORES SWEETENED CONDENSED MILK T'BRUSH/FLOSS/TEETH CLEANING A T'PASTE/DENTAL CREAM/CLEANSER/ TELECO ACCESSORIES, PDTS & SER TELECO NETWK,FIXED&MOBILEPHONE TELEVISION TISSUE/COTTON WOOL TOILET SOAP/BATHING PRODUCTS TOYS/GAMES TRANSPORTATION (OTHERS) TRAVEL AGENCIES/TOURIST COMMIS TYRES/BATTERIES UHT/FRESH/EVAP./SKIM/SOYA/OTHE UNDERGARMENTS VITAMINS/HEALTH PREP/HEALTH FD WATCHES/CLOCKS WESTERN WINE & SPIRITS WHISKY WOMEN TOILETRIES WOMEN'S WEAR/ACCESSORIES MEDIA TELECO NETWK,FIXED&MOBILEPHONE GOVT SVCS (STAT BOARD,GOVT CAMPAIGN) TRAVEL AGENCIES/TOURIST COMMIS BANKING/FINANCE MOVIE EVENTS/CONCERTS/PERFORMANCES/T CORPORATIONS CREDIT/CHARGE/DEBIT CARD/TRAVE BEAUTY & FITNESS SVCS SKIN CARE PRODUCTS EDUCATION (OTHERS) SUPER/HYPER/MINI MARKET/FOOD STORES OTHER PORTALS/INTERNET COMMUNI LOCAL PROPERTIES (RESIDENTIAL/COMMER.) FASTFOOD OUTLETS VITAMINS/HEALTH PREP/HEALTH FD SEMINAR/TRAINING/CONFERENCE/FORUM HOME LIFESTYLE/HOME DECOR BEER GENERAL RANGE OF CAR/MOTORING JEWELLERY/JEWELLERS LOTTERIES/COMPETITIONS MUSIC/RECORDS OTHER PHARMACEUTICALS/SERVICES SHOPPING CENTRES RESTAURANTS/EATING PLACES OTHER RETAIL OUTLETS FURNITURE (HOUSEHOLD/OFFICE) WATCHES/CLOCKS DEPARTMENT STORES PC/NOTEBOOK/TABLET PC/SERVER/N LEISURE/RECREATION/HOBBY SOCIAL SVCS (CONFED,COUNCIL,CO RELATED HAIR CARE PRODUCTS PHOTOGRAPHIC BUILDING & CONSTRUCTION MOBILE PHONE DOWNLOADS FURNISHING/REPAIRS BOUTIQUE/FASHION OUTLETS AIRLINES INVESTMENT/FUNDS T'PASTE/DENTAL CREAM/CLEANSER/ TOILET SOAP/BATHING PRODUCTS EXHIBITION/FAIRS ANNOUNCEMENTS(IPO/A.RPT/AGM) CONFECTIONERY (CHOC/SWEETS/PRE INSURANCE HOTELS/RESORTS OVERSEAS PROPERTIES(RESIDENTIA