established in 2010 - ihgmaihgma.org/pdf/seminar/1-2-mphg-presentation-by-samudra-hendra.pdf ·...

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Page 1: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise
Page 2: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

ESTABLISHED in 2010

Local Brand Built by Local Resources

One-stop Solution for Hotel Owners

OUR SERVICES: Technical Assistance, Pre Opening Services, Management Services,

Training, Advertising, Marketing, and Reservation

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Page 3: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

MaxOneHotels.com @ Sabang - Jakarta Jl. Agus Salim (Jl. Sabang) No.24 Jakarta 10340, Indonesia

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Page 4: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

OUR BRANDS

BUDGET

MIDSCALE MIDSCALE NON STANDARDIZED

Simple . Better A Value Design Hotel with Feeling Welcome to Our Home

UPSCALE

Vibrant Social Hub

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Page 5: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

2017 # 30 HOTELS

2018 UPCOMING # 10 HOTELS

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Page 6: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

ENTREPRENEURSHIP

Travelling

OPPORTUNITIES

Accommodation

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Page 7: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

CHANGE OF THE ERA

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Page 8: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

CUSTOMER BEHAVIOR CHANGES

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Page 9: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

TRANSFORMATION PERIOD

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Page 10: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

50% MARKET SHARE

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Page 11: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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Page 12: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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Page 13: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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Page 14: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

TRADITIONAL MARKETING

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Page 15: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

SEO Analytics

Email Marketin

g

Websites Mobile Apps

Social Media

Google AdWords

DIGITAL MARKETING

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Page 16: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

MEET YOUR CUSTOMER

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Page 17: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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Page 18: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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Page 19: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

IN WELCOMING TOURISM TRENDS BEYOND 2018

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Page 20: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise

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