Re-defining Our Strategy

Check Point

Agenda

The Power of Attraction

Marketing is one of the tools to catch awareness

and keep attention

We need to be attractive to catch their attention

Get Custommer Attention

is hard!

But it’s not something we can’t do

The basic rule of promotion

Reach The ability of one promotion to be seen

by people on one period

The basic rule of promotion

Frequency How many times people see one

promotion on one period

Creating Sexy Promotion

Not a show off ads Be careful to put our brand logo!

People don’t like being persuaded, they will keep resisting!

Creating Sexy Promotion

Show off elegantly We need to put our brand logo

elegantly so customer doesn’t feel intimidated by our logo

Creating Sexy Promotion

Not bored-feel Promotion

Create joy and suprise in the promotion! Make them hooked and

keep their curiosity at the end

Creating Sexy Promotion

Emotional promotion

Touch out customer’s heart to play their emotion. Customer give attention for

something unfamiliar.

Creating Sexy Promotion

Visual enhancement

Make it looks good! Pay attention to the content, font that we used, images and

elements

The Power of Curiosity

Why Curiosity?

People have basic instinct called curiosity, when people feel curious they want to know more and even want to

try it

How curiosity happens?

There are gap between what they know now and what they want to

know. And this feeling must be content Curiosity will get bigger as bigger their

knowledge they know.

Things to consider to create curiosity

Don’t do something expected

Play the information that we give to them

Know when to stop

The Power of Commitment

Media usage to create commitment

In every customer journey path we need to use media as the strength

source. For example : Act = Brosur

Seeking info = SPG

Surrounding our target!

Who’s ur target

Know where your customer’s are

What our customer’s are doing

What our customer’s think

Surrounding our target!

Create your brand “be seen”

Persuasive marketing

Remember, Customer want to be listened

Create deep engagement to create customers feeling

Persuasive marketing

Be there all the time, Activate our channel, pick front liner wisely!

The Power of Affinity

The Power of Affinity

What we will do after their experience?

Creating relationship with customer

Put yourself in customers shoes

Creating relationship with customer

Engage them in our activities

Creating relationship with customer

Activate our community

Creating relationship with customer

Ask feedback even if it’s hurts

WOW Marketing

WOW is....

Surprising Personal

Contagious

How we make it?

First Step : Knowing your customer path!

Learn more where is our touch point and interaction with our customer

How we make it?

Second Step : Evaluate our Brand What they say about us is matter

How we make it?

Third Step : Let’s Fix Our Touch Point

Finding the problems and create the strategy in each journey

How we make it?

Level 1 : Engagement Level 2 : Experience Level 3 : Enhoyment

Let’s Fix Our Customer Touch

Point