There wasn't so much a theme to this year’s event, more astatement of intent, this was your conference and based on yourfeedback from previous years we wanted to deliver against theserequests. With that in mind it was a bit of a mixed bag with thecaveat that each session would give you food for thought andhopefully ideas to implement within the running of your businessor to assist you professionally day to day.

ESSA’s very own Chris Skeith chaired the day with members ofthe board taking it in turn to introduce a speaker. It really wasan eclectic mix of topics covering such things as disaster recoveryand how to survive or prepare for the possibility of losing yourwhole business to a fire to understanding the nuances ofLinkedIn and how you can turn it into a money making tool foryour business. The day also threw up a good mix of verypersonal and quite emotive topics to some broader strokes withregard to short term decisions you make within your businesshaving a real impact on its long term success or failure.

We also had a number of breaking news items including datesfor next year, a new VAT guide and information regarding thenewly formed Stand Builders Forum. More information to followon all three subjects.

Central to this year’s conference was the opportunity to networkwithin the ESSA community, we provided this by the bucket loadwithin the various lounges the Ricoh Arena provided and thencontinued into the evening with the conference dinner. The buzzaround the networking areas was great to see and does go toshow that aside from the educational content of the event, theability to meet up with your industry peers to chew the fat is alsosomething greatly valued.

Finally, the ESSA team and the ESSA Board would like to extenda big thank you to all those that attended this year’s conference,the many speakers, our hosts at the Ricoh Arena and oursponsors.

For further information regarding this year's G50, including slideshows and pictures visit www.essa.uk.com/g502012review

E S S A

This year’s G50+Conference saw us back on familiarground at the Ricoh Arena. However, these days theG50 takes up a little more room than it used to with 95attendees taking advantage of a full days conferencingand networking and making it the biggest G50 to date.This year also saw a return of Toyota Material Handlingas headline sponsor, who apart from delivering somestellar content for the day proved to be excellent partnersonce more. We also received great support from ourother three event partners, Pakflatt, Marketing Week Liveand FaceTime.

The continued support from our sponsors is greatlyappreciated and plays a big part in the continued growthof this event.

ESSA G50+Conference

John RobsonESSA Chairman & MD Aztec Event Services

2012 has been a very goodyear for ESSA and one I havethoroughly enjoyed presidingover. The member collaborationover the FaceTime feature areaat MWL is without precedent.Its success in promoting liveevents as an integral part of the

marketing mix was huge. This success was almostovershadowed by the polarising effect it had on ESSAmembers and the plaudits our combined efforts earnedfrom all parts of our industry.

There were several other achievements during 2012.These include the continued growth of the G50, not onlyin terms of participation but also content. Via LinkedIn,Twitter and Facebook, ESSA's social media presence hasbecome a significant part of our marketing communicationswith special mention to our LinkedIn group which hasbecome an invaluable point of reference and debate.Transforming the ESSA golf day into an industry golf day“In the Rough”. The Board conducted a strategy reviewand re-validated the direction and focus of ESSA and ESSAwas represented on the international stage when weattended the IFES International Conference in Moscow andthe more recent EDPA Conference in Los Angeles.

My term as chair concludes at the end of this year as Ihand over to Nick Marshall and I’m pleased to report thatthe association is in a very good place thanks to thesupport and enthusiasm of the Board and the secretariatled by Chris Skeith.

ESSA Director

Marketing Week Live is the annual exhibition devoted tothe marketing industry, and this year ran on June 26 - 27.The whole exhibition included a number of show areasincluding The Live Marketing Show. The Live MarketingShow is the opportunity for live marketing services,suppliers and venues to exhibit to professional marketers.

FaceTime is the organisation devoted to promoting face toface marketing. Providing research, case studies andresources to help marketers, business owners and exhibitors

What quickly emerged was an idea that would explore thebenefits of face to face marketing by communicating throughall five senses and stimulating them individually,demonstrating how live marketing can reach customers andaudiences in ways that other media cannot.

Once the team was happy with the brief, dubbed 'The Powerof Live', it was passed to "the experts at ESSA" to implement.An ambitious project was conceived, to bring together alarge group of ESSA members to collaborate on the stand,each adding their own particular field of expertise to theeffort.

wring the greatest advantage from live marketing. FaceTimewas co-founded by the Association of Event Organisers(AEO), Event Services and Suppliers Association (ESSA) andthe Association of Event Venues (AEV).

ESSA had been a long standing partner with the Event &Exhibiting Show (EES) and when this show was integratedinto the Live Marketing Show, the ESSA Board and CentaurManagement Team were keen to see this continue and grow.Now seemed the perfect time to integrate ESSA’s activitywith FaceTime, so Centaur Media's Paul MacDonald, EESShow Director Austen Hawkins, FaceTime Projects DirectorJim Curry, and ESSA’s John Robson & Chris Skeith were keento establish the opportunities and objectives.

4D Design & Display were first to join the project, creating acommanding design for the stand. With an agreed designand specification, the call could go out to other ESSAmembers inviting them to join the collaboration. 17 memberscame forward and the collaboration began with a scant sixweeks until the start of the Live Marketing Show.

Director of 4D Design, Suzanne Malhotra who co-ordinatedthe 17 teams building and installing the stand, described herexperience. “Working with so many companies was achallenge to start with but those who agreed to collaboratereally understood the brief and got what it was we weretrying to achieve. They were willing to be challenged andgave 100% commitment to the project with no question asto what they would get out of it".

2012 was certainly a year toremember, and I don’t just meanthe civic pride of the Jubilee,Olympic, and Paralympic Games.ESSA and its members havecertainly smashed some recordsthroughout the year. Increasedattendance at our signatureevents; the AGM in March, theG50+Conference in November,

and the first ever member collaboration where 17 companiescame together to create the show stopping feature ‘FaceTimethe Power of Live’ at Marketing Week Live in June.

Our goals of parity of voice arenow long established, and ourdrive to help grow the marketfor all our members is becomingrecognised via the ‘Use an ESSAMember’ campaign, with newcollateral being distributed inyour 2013 renewal packs.

Many members have been ableto input for the first time into avariety of new cross associationworking groups and technicalcommittees, and in Novemberwe launched the Stand BuildersForum, to enable us to representmember interests and help findmutually acceptable solutions tosome very difficult problems.

I’d like to thank you all for yourcontinued support, all themembers of the working groupsand the ESSA Board for their input, interaction and supportover the year, as well as the team here at ESSA HQ forenabling us to grow and develop within the backdrop of somevery tough economic times. I’m looking forward to workingwith you all next year so we can create some new personalbests, develop even more demand for your services, and helpyou all in your day to day business with our technical supportin what will no doubt be another challenging year in 2013.

Come and join us on either LinkedIn, Twitter, Facebook or all three.@ESSAnews on twitter and search Event Supplier and Services Associationon Facebook and LinkedIn.

Simply looking at numerical outcomes, the staff on theFaceTime stand swiped the badges of over 1200 attendees,and more than 400 of them also completed surveys which ispart of the latest piece of FaceTime research.

FaceTime carries out three or four research projects a year,previous ones have looked at how live events can changeminds, or how visitors to a show interact with the environment,based on eye-tracking technology. At Marketing Week Live,FaceTime carried out a survey to look at the efficiencies ofsales leads generated face-to-face at live events in comparisonto other marketing channels, using iPads provided by Aztec,and more than 400 questionnaires were completed. This will becombined with another research sample, and analysed.

“We have some preliminary results already, and these will bereleased once the analysis is complete, later on this year,”said Jim Curry. "The research will give the event a life beyondthe few days at the venue."

John Robson, Managing Director of Aztec Event Services, one ofthe teams collaborating on the stand summarised his thoughtson the event, the stand and the project as a whole.

“I stood in the middle of the stand during the show. Everywhereyou looked, there was a great piece of design and finished workfrom one of the collaborators, including ourselves. It shows thateven direct competitors can work together for the good of theindustry as a whole … It felt great to be taken out of my comfortzone and having to think as an exhibitor trying to promote livemarketing in general, as opposed to the specific services thatAztec offers. It was a reminder to me that we’re not just in thepresentation business but we are also in the live event business”.

ESSA TV was at the event and the video footage and interviews can be foundhere - www.essa.uk.com/tv.

How do suppliers engage with FaceTime? Go to www.essa.uk.com/facetime

The ESSA contributors• Stand design and project management– 4D Design & Display• Flooring– Expo Floors and Reeds Carpeting• Stand build– NJM, CME, Aboveline and Exib• Stand furnishing– JMT Indisplay• Stand roofing– Alfa Display & Design• Audiovisual equipment and support– Aztec Event Services and Smart AV• Smoothies and coffee– Markey Coffee Communication

• Large format graphics– Oasis Graphic Co and Perton Signs• Electricals– SO Group• Data capture and metrics– Show Data Systems• Staffing– Moore People

Marketing Partner

International Marketing Partner Digital Marketing Partner

Thank you to our 2012 partners.

Christine HaslerMembership ExecT: 01442 285 807M: 07984 672754

e: christine@essa.uk.com

Lee HollowayTechnical AdvisorT: 01442 285 805M: 07969 637672

e: lee@essa.uk.com

Andrew HarrisonAccount & Comms

ManagerT: 01442 285 808M: 07522 745580

e: andrew@essa.uk.com

The rest of your ESSA team!

The formal part of themeeting reported an associationin good health with a 92%member retention rate andmembership numbers up to 209.

One key aspect of the AGM isthe election and re-election of

members to the ESSA Board. This year the association electedPeter Bowen of Access Displays to the board for the first time,and Andrew Kennedy made a welcome return.

Following the business of the AGM, guests at the event listenedto speakers including Emma Wellman, Venue Services Manager,Olympia and Sustainability Advisor, EC&O Venues. Buz Rossfrom Whitwam demonstrated ESSA TV and highlighted thebenefits of web based video content. Lastly, the award-winningPaul MacDonald of Marketing Week Live, gave members anupdate on all that is happening in and around the LiveMarketing Show.

ESSA Director Chris Skeith commented: “I was delighted tosee so many members at this year's AGM and would like toextend a warm welcome to those elected or re-elected tothe ESSA Board. It was very satisfying to report that wewere able to deliver such a positive end of year performancereport to the AGM in the face of the current economicsituation".

www.eventindustrygolf.org

19th July 2012Hellidon lakes

In the Rough, the EventsIndustry Golf Day tookplace on the 19th Julyand was once againheralded a great successby all participants, despiteunprecedented downpoursfor several days thatcontinued to threaten the

event up to 30 minutes before attendees tee’d off.Thankfully the day was completed without a singlerain shower of note.

Returning to the same course as last year, thosein the know came fully aware that the courseoffered little respite for the occasional golfer andplenty of challenges for even the seasoned golferwithin the field. 18 teams representing serviceproviders, organisers and venues (72 golfers intotal) left the club house to ponder and craft their way aroundthe course for several hours of a largely pleasant afternoon.Once all score cards had been handed in and refreshment was

firmly in the grips of every attendee, further light relief forall came in the shape of professional trick golfer DaveEdwards who wowed everybody and showed just how easythe game really is!

Following a three course dinner, attention turned to thepresentation of awards, speeches from various peopleincluding ESSA Chairman and Director of Aztec EventServices John Robson and a very entertaining look at theday’s events through the eyes of Dave Edwards whomanaged to capture and commentate on the day's morelight-hearted moments, nobody was off-limits!

This year’s event also saw a concerted effort to raiseawareness and money for two industry charities, HospitalityAction and Events for Namuwongo with £4,000 being raisedon the evening.

With such a successful event, our thoughts have alreadyturned to next year and we will be in touch with all partieswith regard to how we continue the momentum on anotherof our growing events.

Our thanks go out to all our sponsors who without them,the event would never quite hit the heights it currentlydoes.

For a full review including pictures visit www.essa.uk.com/events

Above, team Concept Furniture line up for the camera manprior to tee off.

2013 Diary Dates AGM - 26th April

In the Rough -23rd July

G50+Conference -21st November tbc

For a full review of the day and images visit www.essa.uk.com/events

2012 has seen ESSA continue to make great leaps andbounds within the international arena, taking fulladvantage of its membership of international associations.

Earlier in the year, our Chairman John Robson in trueJames Bond fashion infiltrated represented ESSA at theIFES Conference in Moscow and on the backdrop of somesubtle ESSA marketing was able to maintain our presenceand voice at such events.

More recently, Chris Skeith attended the EDPA Conferencefor the third time with the sole focus of promoting theUK events industry and ESSA members on an internationalstage.

What always comes across at these events is that theworld really does view UK suppliers as the best in theindustry.

More recently ESSA developed new links with ourequivalent in South Africa, EXSA. This mutual relationshipwill once again allow us to broaden our 'information pool'on international markets. Information that will be filtereddown to ESSA membership in due course. Likewise, if yourequire specific information or guidance on internationalmarkets, these new relationships will hopefully be veryfruitful in this respect too.

We (ESSA) have launched a forum specifically for membercompanies involved in the design and build of stands as a directresult of member feedback.

The Stand Builders Forum (SBF) had its inaugural meeting theevening before the G50+Conference, Ricoh Arena on WednesdayNovember 21.

The forum discussed its broad ambitions and developed a numberof priority objectives for its first six months.

These included the set-up of a new scheme to further differentiatethe safety and sustainability practices of ESSA members from othercontractors, bridging the gap between the robust sustainabilityand efficiency measures that members already adopt to remainprofitable and the language and terminology required to put thisacross effectively in pre-tender processes.

The forum also pledged to develop closer relationships withorganisers in order to communicate the value of their exhibitorsworking with ESSA members; aiming for more ESSA coverage inexhibitor manuals and in point of space sale discussions andpaperwork with exhibitors as they sign up for a show.

Luke Facey of Alfa Display and Design Ltd was the chair for themeeting, and was positive about its outcome.

“What ESSA stand builders have demonstrated today is a focus onimproving the already considerable service and quality they offerand a commitment to sharing information internally and externallyto help realise that goal,” he said.

Members will be updated on the outcomes and future plans of thisgroup as and when they take place.

ESSA launches Stand Builders Forum

This year saw ESSA ramp up its external communications withstrategically placed promotions at international and UK events, targeted end

user and organiser email communications and magazine advertising.

ESSA in the headlines...

International Chapter

This year we have achieved amazing media coverage with thesingle focus, you the ESSA member being the most passionateabout your industry and time after time reaching the highestlevels of excellence in everything you deliver.

At the time of print, ESSA had generated 28 major pieces of news within industry publications, a further 27 items of newsalso appeared in-between the headlines and digitally, ESSA contributes to the column inches a whopping 58 times.

ESSA has committed to theprovision of FREE discountcards for all members andtheir employees for 2013.The scheme helps membersto lower their subsistence costs whilst actually improvingthe range of food available to their on-site teams. Thegreater the take-up the greater our opportunity to extendthe reach of the scheme. For more information pleasecontact christine@essa.uk.com.

Current discounts are available at The NEC, BDC andGLOW at Bluewater full list: www.essa.uk.com/discountcard

ESSA Member Introduction Scheme

Introduce your clients, partners and associates to ESSAand you will receive John Lewis Vouchers to the valueof £100 when they become members.

If you actively assist in putting a prospective memberin touch with our new member liaison (currentlylee@essa.uk.com) either through email, LinkedIn oranother method (and are the first person to have doneso), then you will receive this thank you from us as soonas their application is received, with payment, and issuccessfully processed. We just need you to provide thedetails below and send to christine.hasler@essa.uk.com toclaim your vouchers.

Existing Member details:Name of CompanyContact NameContact Email AddressContact Telephone NumberESSA Membership No.

Company Referred:Name of CompanyContact NameContact Email AddressContact Telephone Number

Couple of things to look out for in 2013...

?New websiteIt has served us valiantly for a number of years, but ultimatelyour needs change and you just drift apart. So, early 2013 willsee a facelift and a re-launch with greater member functionalitywith new sections for technical information, marketing supportand a more logical search functionality for those wanting tofind a supplier.

Basically, we have asked our friends at ASP to make findingwhat visitors to the site want to find, easier.

Vehicle IDIn our continued push for ESSA awareness within the eventworld and enabling you to further differentiate yourselvesfrom non-members we are continuing our initiative to provideyou with the simple things that collectively can make a bigimpact. Upon renewal in 2013, we will be supplying memberswith car/van interior and exterior stickers. Each member willbe supplied with one set and upon investigating the practicalityof these for your vehicles, more can be requested.

The use of such identifying marks are often under valued,but used in volume will really help in identifying a standard inthe industry and to help you guys identify the rest of theESSA community when out and about.

2 x of the above design provided on successful renewal.Sizes: Interior - 155mm x 110mm Exterior - 250mm x 175mm

This year saw a great return for ESSA members on a) their efforts in a 12 month period in the event world and b) the time and effort you put into your entries for 2012. The high standard of entries this year was a key element of the judges feedback with every category presenting true excellence within each field of expertise.

However, on 6th July at The Artillery Gardens at the HAC thefollowing ESSA members were triumphant.

Melville GES - Exhibit3Sixty - Solutions2 - Index Group

So many other ESSA members were short listed orhighly commended which made for a really great dayand one of celebration.

If you want information on how to submit an entry tothe AEO awards 2013 then get in touch.

Martin CottrellA1 Window, Office &Exhibition Cleaners

Chairman

John RobsonAztec Event Services

Andrew KennedyPerton Signs

Simon RidoutDimension 8

David WootonCreative Marketing

Environments

Nick MarshallMelville Exhibition and

Event Services

David FreemanThe Mayridge Group

Peter Allen4D Design and Display

Martin CairnsReeds Carpeting

Contractors

Peter BowenAccess Displays

Peter MouleBill Moule & Sons

123 Hire Ltd2 Heads Global Design Ltd24/7 Exhibition Services360 Creative Event Services4D Design & Display LtdA1 Event and Exhibition CleanersAA SignsAAVPD LtdAbbey Design Display and Exhibitions LtdAboveline LtdAccess Displays LtdAdvent ExhibitionsAgility Logistics LtdAim Exhibitions LtdAiver Contracts LtdAktrion Group LtdAlchemy Expo LimitedAlfa Display & Design LtdAMC ExhibitionsApex.co.ukArc International Event Insurance SpecialistsArena DisplayArena GroupAspect ExhibitionsAston Display LtdAstro ExhibitionsATD ElectricalATG Spectrum LtdAztec Event Services LtdB Brown Display MaterialsBang On LtdBeck Interiors LimitedBill Moule & Sons LtdBJA Design and Exhibitions LimitedBrand Fuel LtdBray Leino EventsBusinessnerdsCDL Company LtdCentral Display Productions LtdCentral Event Services LimitedCertain Exhibitions LtdCEVA ShowfreightCity Creative LtdCity Furniture Hire LtdClearview Imaging Services LtdClements & Street LtdClements and Street Design Build LimitedClip International LtdCommunication by DesignConcept Furniture International LtdCorps SecurityCourts Design LimitedCreative Marketing Environments LtdD Donovan & Sons (Carpet Services) LimitedDalesgate Exhibitions LtdDatalead LimitedDB Systems LtdDD Exhibitions LtdDecrofloor LtdDesign Craft Exhibitions LtdDHL Trade Fairs & Events (UK) LimitedDiamond Exhibitions LimitedDijon Exhibition Design Co LtdDimension 8 LtdDisplay GraphicsDisplex Display & Exhibition LimitedDMNDSA LimitedDT Structures LtdDuncan Sword ConstructionEast Coast Exhibitions LimitedEdge Exhibition Design LimitedElevations Exhibition Design and ManagementELS Displays LtdEnigma Creative Solutions LtdEnvisageEPM Ltd (Event & Project Management Ltd)Equinox Design LimitedESM LimitedESP Events LtdEtherlive LimitedEuropa International Exhibition Services LtdEuropean Electronique LtdEvent Exhibition & Design LtdEvent Exhibition ServicesEventshareEvolve Creative Solutions LtdExhibit 3Sixty LtdExhibit Designers And Producers AssociationExhibition Services LtdEXIB LTDExmedia LtdExpo Floors LtdExpositionists InternationalEXSAExtreme Exhibitions LtdFinesse Group LimitedFloorex Carpets LtdFluent Events LtdFocal ExhibitionsFormula Exhibitions LtdGenesis 3D Design LtdGL events UK

Global Displays LtdHamilton Rentals PLCHart Wilcox Production CompanyHawthornHeckford ExhibitionsHirex LtdHytex Communication Services LtdHytner Exhibitions LtdIcon Exhibitions & Display LtdIguana Exhibitions LtdIndalo International LtdIndex GroupInterchange Communications LtdInterlink Design & Display LtdInternational Lifting & Shipping (ILS)IQ Events LtdJMT Indisplay LtdJoe Manby LtdKingston Smith LLPKorten LtdKR Exhibition Services LimitedKristal Design LtdLawford Exhibits LtdLea Valley ColourLimelightMaelstrom Event Solutions LtdMaison LtdMarkey Coffee CommunicationMelville Exhibition And Event ServicesMEMS International LtdMH Exhibitions & Display Systems LtdMoore PeopleMS Connexions LtdMSPN200New Dimension Exhibitions LtdNimlok LtdNJM (UK) LtdNussli Schweiz AGNuway Exhibition Stands LtdPakflatt (UK) LtdPark Display LtdPenny Banks & CoPerton Signs Ltd.Precision Exhibitions & Shopfitting LtdPromotions Exhibitions LtdQdos Event Hire LtdQdos Exhibitions LtdQuality Registration Services LtdQuattro Display Ltd.Quipsound LtdR S Displays & Exhibitions LtdRed 4 ExhibitionsReeds Carpeting ContractorsReftech Services LtdResolutions LtdRJA (UK) LtdRLH (Ross, Levenson, Harris Ltd)RND Exhibits InternationalRocket Exhibition and EventsRocket Graphics LtdRTD Systems LimitedRussell & Twining BloomsSaturn Exhibitions LimitedSchenker Fairs & ExhibitionsSDD ExhibitionsService Graphics LimitedSharman Shaw Exhibitions LtdShow Data Systems LtdShowlite LtdSirius Conference and EventsSistemas de ExposicionSkyline Whitespace Exhibitions LtdSmart AV UK LtdSodem UKSolutions 2 (UK) LtdSovereign Exhibitions LtdSpaceworks Furniture HireStandit Displays LtdSymbiosis UK LtdT2 Display LtdTarget Promotions LtdThe BaristaThe Event & Exhibition Partnership LtdThe Intershell GroupThe Mayridge GroupThe Oasis Graphic CoThe Private Health PartnershipThe SO GroupThe Thorns GroupTowergate CoverexToyota Material Handling UKUngerboeck Systems InternationalUnited Aluminium (Unibox)Video Direct LtdVivid Ink LtdWarwick Corporate Events LtdWest End Studios Ltd.White Rose Exhibitions LtdWhitwam LtdWorldwide Exhibition Specialists LtdX-Venture Global Risk SolutionsZero 1 Exhibitions

At a glance...Over 80% of respondents to this year's survey conveyed thatESSA membership had a measurable effect on their business inone of the following ways.

* Saving their business time and resource.* Saving their business money.* Helping them to grow their business.

There was a direct correlation between those that fell into this80% category and those making the most of as many memberbenefits, our technical resources and attending ESSA events.

This year's member research also indicated a very high successrate in members being able to attain the information they neededfrom us. Accessible information, guidance and advice is core toour service and something we focus on a lot and we will continueto do with the launch of our new website and new initiatives in2012.

It was also really encouraging to see that after all of our eventsin the past 12 months, the number of member companieswanting to attend next years events has grown to almost 70% ofmembership.

Now we could sit here and bask in the light of some greatfeedback from the member survey, but we won't. We'll celebratethe success our members have in the events world and hope weplayed are part in that. But the challenge lies in maintaining themomentum in the things we do well and doubling our efforts inthe areas that you have stressed need additional attention orinitiatives you have suggested and we look forward to tackling.

ESSA Board 2012

Correct at the point of printing.

If you would like further information regarding electedmembers of the Board or indeed information on howto put yourself or a colleague forward, contactChristine@essa.uk.com.

ESSA member research

Technical Helpline 0845 1242 999 – Health, safety, sustainability,employment, operations and more!

Technical updates – The latest news, tips and reminders on key technicaltopics, straight to your inbox every month.

Kite Mark for excellence – Code of conduct, Quality Service Charter, termsand conditions, Bond, insurance checks, working groups.

Technical Bucket – Health, safety and sustainability policy, RAMS templates,training materials and more!

ESSA Extra Consultancy – Special rate extra mile support including ISO20121adoption, RAMS/policy review and coaching.

Technical services available from fellow members – Classroom training ande-learning (including Health and Safety, environment, fire, First Aid),consultancy and certification to ISO20121, ISO9001, ISO14001, OHSAS18001,legal helpline, VAT helpline, expert panel advice, waste management,technical writing, including tenders, reports, manuals and handbooks.

E S S A Technical

E S S A Helpline

Operational information, advice, tools and services.

ESSA membership is seen by many as a kite mark for high quality, diligent suppliers that stay ahead of the gamein terms of regulation and best practice. ESSA’s technical adviser Lee Holloway co-ordinates the association’stechnical services to help members maintain that reputation and to support them in scenarios when they mostneed it.