Escape Room StatsInteresting growth stats and current status of escape roomsin the Netherlands.

More info: http://vruc.ht/mikelinkedin

First room played in september 2014 (Sherlocked, Amsterdam)Played 124 escape rooms since.

Mike van Hoenselaar@MikevHoenselaar

info@escaperoomsnederland.nl

Biggest escape room platform NL

escaperoomsnederland.nl

Online Marketing and Growth Hacking agency

onlineboswachters.nl

Netherlands 527escape rooms

1.51rooms / location

15mobileescape rooms

2escape roomevents

350locations

0.0113escape rooms / km2

€15 - €35price per person

6escape roomdirectories

@MikevHoenselaar

11/2014

Escape Room websitesTop 3 escape room sites in the Netherlands:

Other: escaperoomreviews.nl, escaperoompagina.nl, myescape.nl + ~ 80 activity / trips websites

www.escaperoomsnederland.nl www.escapetalk.nl www.all-escaperooms.nl

Netherlands

@MikevHoenselaar

70locations

123escape rooms

43

510

6

24

3425

42

770

32

50.02escape rooms / km2

2.5Minhabitants

Amsterdam

Biggest region in the Netherlands with highestdensity escape rooms is North Brabant.

~ 150 locations in 1 hour driving distance from UTG

@MikevHoenselaar

Escape Room City ranking

City

Amsterdam

Utrecht

Tilburg

Rotterdam

Eindhoven

Breda

Nijmegen

Den Haag

Den Bosch

8.3

9.3

9

8.7

8

8.1

9.2

9.2

9.2

Netherlands

Locations

19

10

9

8

7

6

5

4

4

Escape Rooms

45 (+104%)

20

22

17

22

11

17

10

7

Rooms / location

2.368

2

2.44

2.125

3.143

1.833

3.4

2.5

1.75

Density / km2

0.21 (219,2 km2)

0.20 (99 km2)

0.18 (119 km2)

0.05 (319,4 km2)

0.25 (88,8 km2)

0.009 (129,2 km2)

0.3 (57,6 km2)

0.11 (98,2 km2)

0.008 (91,3 km2)

Adventure

Criminal Investigation

History

Battle

War

Escape Room themesNetherlands

Office

Scary

Ship

Prison

Lab

52

49

46

35

26

24

22

20

18

16

We also have trains (2), planes (30), cars (2), ships (20) and buses (5)

@MikevHoenselaar

~200kaverage escape room relatedsearches every month!

~ 700k worldwide searcheson “escape room”

Top keywords Netherlands

Netherlands

@MikevHoenselaar

The Netherlands is not donewith escape rooms

We expect to get a minimum of 15 new locations and 45 new rooms in 2017 alone. 5 already closed.

@MikevHoenselaar

escape roomescaperoomescaperooms

Trends

Popup Escape RoomBasecamp Games “Bionaea”, “Hôtel Central” in Baarn

Real Life GamingPrison Escape, H.E.L. Shooter, Hostage Escape, Project Mayhem

Advanced TechKamer 237 Volkel, Bison Bowling Maarssen, Escape Room Alkmaar

ReplayabilityEscape Room Kerkrade, Escape48 Breda, Lock&Keys Tilburg

Smaller ones: better themes/settings, bigger rooms, VR

Netherlands

@MikevHoenselaar

Challenges

QualityMarket is saturating.Mostly cities/regions < 25.000.

SafetyFirst accidents happened.Law is catching up.

WeekdaysA weekend activity mostly.Increase weekday bookings.

Player educationPrevent damage. Better reviews.Increase referral rates.

Netherlands

@MikevHoenselaar