Valorizing Industrial HeritageInternational Conference (Shift X project)15 October 2014 (Genk - BE)

Eric Philippart

European Commission, DG Enterprise & IndustryUnit E2. Tourism and cultural instruments

EU SUPPORT FOR TOURISM AND INDUSTRIAL HERITAGE

Types of support

• Policy support (Communications and Action Plans flagging the

importance of the sector, challenges and opportunities)

• Facilitation (setting places for (inter-)sectoral dialogue)

• Soft law (monitoring, proposing and occasionally endorsing)

• Promotion, marketing, training (trade fairs, Tourism

business portal http://

ec.europa.eu/enterprise/sectors/tourism/tourism-business-portal/index_en.htm …)

• Financial support (direct funding through grants or indirect

funding via financial intermediaries)

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EU competence for tourism

• Since 1 December 2009, the EU can intervene to "support, coordinate or complement the action of Member States"*

3* Articles 6 and 195 - Treaty on the functioning of the European Union

• Its action shall in particular "encourage the creation of a favourable environment for the development" of a competitive tourism sector

• "Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe" (COM(2010)352

• "A European Strategy for more Growth and Jobs in Coastal and Maritime Tourism" (COM(2014)86

• "Towards an integrated approach to cultural heritage for Europe" (COM(2014)477)

• Mapping of Cultural Heritage actions in European Union policies, programmes and activities (European Commission DG EAC, 2014)http://ec.europa.eu/culture/library/reports/2014-heritage-mapping_en.pdf

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Policy support

Facilitation

• Industrial tourism strategies and international key players

• Industrial heritage promotion and new tourism solutions

• Industrial tourism: local development and sustainable policies

• Industrial tourism: local development: "niche" markets and innovative tourism products

http://ec.europa.eu/enterprise/sectors/tourism/conferences/2011-etd

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European Tourism Day (2011)Industrial heritage

Ferrol (Spain) - 3rd Crossroads of Europe & 5th European Conference of Industrial Tourism•Thematic (promotion and marketing; conversion of industrial landscapes into tourist attraction; importance of education and handbooks on industrial tourism; planning, sustainability and quality; Interactions between public administrations, associations and networks at international level)

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• Sectoral (greenways, heritage railways; mining; beers, wine and spirits; maritime industries, …)

http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=7329&lang=en

Crossroads of Europe on Industrial Tourism (2014)

• European Route of Industrial Heritage network (ERIH)

• European Federation of Associations of Industrial and Technical Heritage (E-FAITH)

• Europa Nostra

• …

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Dialogue

• Dublin Principles (2011) for the Conservation of Industrial Heritage Sites, Structures, Areas and Landscapes

• Framework Convention on the Value of Cultural Heritage for Society (Council of Europe)

• European Landscape Convention with respect to industrial heritage (Council of Europe)

• "Decalogue of good practices of industrial tourism" (2014) adopted by the 5th European Congress of Industrial Tourism

• …8

International Committee for the Conservation of the Industrial Heritage

International Council on Monuments and Sites

Soft Law & good practices

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New Guide on funding for the tourism sector

• strategic importance of tourism for the EU (1 of top 3 economic sectors)

• Sector made of many different players with different needs(long supply chain from marketing & advertising; travel agents, ...)

• Range of EU thematic programmes

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Scope and focus of the guide (1/3)

• The guide covers the most important EU programmes for the tourism sector

• It focuses on (in)direct funding opportunities (by opposition to EU actions benefiting the tourism sector such as fight against money counterfeiting ...)

• The tourism sector is defined here as private and public entities promoting tourism destinations or developing tourism services. This contribution can be direct (e.g. National tourism offices) or indirect (entities training tourism workers – e.g. universities organising a master in tourism management …).

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Scope and focus of the guide (2/3)

• EUROPEAN COHESION FUND

• EUROPEAN SOCIAL FUND

• EUROPEAN REGIONAL DEVELOPMENT FUND

• LIFE

• EUROPEAN AGRICULTURE AND RURAL DEVELOPMENT FUND

• EUROPEAN MARITIME AND FISHERIES FUND

• HORIZON 2020

• COSME

• CREATIVE EUROPE PROGRAMME

• ERASMUS +

• EMPLOYMENT AND SOCIAL INNOVATION PROGRAMME11

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Scope and focus of the guide (3/3)

• The guide focuses on practical questions:• type of tourism-related actions eligible for funding

• type and level of funding

• who can apply and

• how to apply

Electronic version

http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm

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Selection of relevant programmes

Next to well-known Structural Funds' opportunities

•HORIZON 2020

•COSME

•CREATIVE EUROPE PROGRAMME

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Horizon 2020

EU Framework Programme for Research and Innovation (2014-2020) made of "programme sections" (also called "pillars. Most interesting for tourism probably are:

•"Excellent Science"

• sub-section MSCA ("Marie Skłodowska-Curie Actions") for career development and training of researchers – with a focus on innovation skills – in all scientific disciplines through worldwide and cross-sector mobility

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Horizon 2020• "Societal Challenges"

• sub-section programme "Europe in a changing world - Inclusive, innovative and reflective societies" funding Research & Innovation Actions", "Innovation Actions" and "Coordination and Support Actions" in particular on

transmission of European cultural heritageSee calls on "Emergence and transmission of European cultural heritage and Europeanisation" (REFLECTIVE-2-2015) or "The cultural heritage of war in contemporary Europe" (REFLECTIVE-5-2015).

uses of the pastSee call on "Innovation ecosystems of digital cultural assets" (REFLECTIVE-6-2015) for bringing cultural content to new audiences in novel ways, through the development of new environments, applications, tools, and services for digital cultural resources in scientific collections, archives, museums, libraries and cultural heritage sites

3D modelling for accessing EU cultural assetsSee "Advanced 3D modelling for accessing and understanding European cultural assets" (REFLECTIVE-7-2014) focuses on developing new methods and tools for automated 3D modelling and analysis of physical cultural resources and assets (e.g. cultural heritage sites, monuments, sculptures, archaeological sites…).

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COSME

Incubator, nursery, hospital

•Calls for the development or improvement of European thematic routes (focus on Cultural and industrial heritage)

• Cultural contents (story telling, augmented reality …)• Sustainability & accessibility dimensions• Promotion of the Route• Ways to ‘consume’ itineraries (biking …)

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COSME

Pre-COSME projects

Extra_Expo - From Extraction to Exposition: a journey on how rocks become masterpiecescreating and promoting a new transnational tourist itinerary based on a common cultural and industrial heritage around European marbles (2014-2015) – 200.000 €

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COSME

Pre-COSME projects

Tastes of Trappists - sustainable tourism strategy within

major Trappists’ sites areas, which cover beer industrial heritage (2014-15).

European Route of ceramics capitalizing on the

specific industrial and cultural heritage of ceramic territories (2013-2014). http://www.viaceram.eu/

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Creative Europe programme

TRANSNATIONAL COOPERATION PROJECTS •The "Culture sub-programme" funds transnational activities within and outside of the EU, aimed at developing, creating, producing, disseminating and preserving goods and services which embody cultural, artistic or other creative expressions. Priorities include the support of international cultural activities such as exhibitions and festivals. •For "smaller scale cooperation projects" (consortium of at least 3 partners from 3 different participating countries, with maximum duration of 48 months), grants up to € 200.000 representing maximum 60% of the eligible budget. For "larger scale cooperation projects" (consortium of at least 6 partners from 6 different participating countries, with maximum duration of 48 months), grants up to € 2 million representing maximum 50% of the eligible budget.

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Creative Europe programme

EUROPEAN NETWORKS•The "Culture sub-programme" supports European networks (i.e. structured groups of organisations) that strengthen the capacity of the cultural and creative sectors to operate transnationally and internationally, adapt to change and promote innovation. A limited number of networks with broad coverage will be supported across a balanced range of sectors. Greater synergies between existing networks are welcomed in order to reinforce their organisational and financial structure and avoid duplication of efforts.•Action grants awarded under a 3-year Framework Partnership Agreement, that shall not exceed € 250.000 per year. Maximum co-financing rate of 80% of total eligible costs.

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Contact details

European Commission, Directorate General Enterprises and IndustryDirectorate E. Service Industry

Unit E2. Tourism and cultural instruments. Eric Philippart c/o ENTR-TOURISM-AND-CULTURAL-INSTR@ec.europa.eu

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Thank you for your attention