Eric Kung Resume - 2015

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  1. 1. Page 1 of 2 ERIC KUNG 1411 CREEKSIDE DR. #13 | WALNUT CREEK, CA 94596 510-579-8485 | PROFILE An accomplished business strategist and researcher with over 9 years of consumer insight experience, I leverage my strategic planning and problem solving abilities to create solid, successful initiatives that drive innovation and growth. EXPERTISE Revenue & Performance Forecasting | Media & Sales Strategy | Team Leadership Contract/Vendor Management | Consumer Insights | Multi-Platform Distribution & Measurement STRENGTHS THINKING BIG: I am adept at converting large, diverse data sets into actionable insights and recommendations. PROBLEM SOLVING: Highly resourceful, I find powerful solutions to address complicated pain points. COLLABORATION: A strong communicator, I work effectively across multiple departments and teams. LEADERSHIP: I foster each team members professional growth and motivate them to exceed expectations. PROFESSIONAL EXPERIENCE PAC 12 ENTERPRISE SENIOR MANAGER OF RESEARCH (SAN FRANCISCO, CA) 2012-PRESENT Create a full-fledged research department, negotiate vendor relationships and foster collaboration between departments. Develop cross-platform revenue and business models, in direct collaboration with CFO. Partner with sales team in revenue and budget planning. Create and maintain in-house reports detailing performance and growth opportunities across television, online, and TV Everywhere platforms. Authored and manage national delivery projections, through custom research methodology. Oversee sponsorship measurements including in-venue and cross-screen exposure. Direct custom qualitative studies, authoring online and on-site surveys and syndicating national brand studies. OPRAH WINFREY NETWORK DIGITAL RESEARCH MANAGER (LOS ANGELES, CA) 2011 2012 Oversaw multiplatform reporting for Lifeclass (season 1 and 2), a project widely recognized by the press (including Mashable) as one of the most revolutionary multi-platform developments in television. Troubleshot coding and attribution issues across all major web analytic tools. Managed successful traffic-generating campaigns including CPC buys, newsletter and sweepstake sign-ups and community forum/social media initiatives. Led online and social media strategy through in-depth data analysis and competitive research. Forecasted site traffic and performance through meticulous quantitative data and user behavior analysis. Performed traffic impact analysis for events, including the launch of new site elements, a pledge initiative to achieve one million new signups, and the post-Oprah Winfrey Show finale. Managed and maintained site analytics for both and OWN.TV. KGO/ABC 7 TV - RESEARCH/MARKETING ASSOCIATE (SAN FRANCISCO, CA) 2010 2011 Developed promotional packages and sales strategies surrounding station performance and specific demo/audience reach capabilities. Created promotional schedules, quarterly budget reports and funding allocation analysis for the Sales, Marketing and Finance teams. Trained and supervised junior level-employees and interns. Presented local website, WAP and iPhone performance analytics on a quarterly basis. Conducted pre-launch analysis for new and developing shows to provide ratings estimation, audience projection, promotional material and marketing strategies. ABC TELEVISION NETWORK - SENIOR RESEARCH ANALYST (BURBANK, CA) 2007- 2009 Compiled and converged quantitative data reflecting performance of traditional television and new digital platforms (mobile, online video player and iTunes). Created and presented CPP and CPM reports to estimate programs value, and individual quarterly performance reports in all 210 markets for key ABC News, Daytime and Prime shows. Analyzed market impact for individual affiliates based on time period changes/rollouts. Forecasted/estimated market effects due to atypical occurrences (preemption or interruptions of programming). Delivered annual research basics presentation, and facilitated mobile updates and presentations. Recruited, hired, trained and managed interns; provided guidance and aid in their professional development.
  2. 2. Page 2 of 2 EDUCATION CAL STATE, NORTHRIDGE GRADUATE STUDIES Graduate Courses: - Law in the Business Environment - Managerial Decision Support Models and Methods (Statistics) - Financial Accounting UNIVERSITY OF CALIFORNIA, IRVINE B.A., COGNITIVE SCIENCE TECHNICAL PROFICIENCIES DIGITAL TELEVISION Omniture (Site Catalyst, Discovery) Comscore (Media/Video Metrix) Google Analytics Nielsen NetRatings/@Plan Signals by Bluefin Hootsuite Ooyala Backlot Sprout Social Social Guide Nielsen Galaxy, NPower, Arianna, LCT, Focus, Ad View Strata Donovan Scarborough TNS/Kantar Market Advisor Brandbase by Repucom SNL Kagan Media Monitor