Eric Gunderson Resume 2015

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Eric Gunderson

ERIC GUNDERSON, MBAContact #: 214-298-51333608 Norcross Ln, Dallas, TX


A Marketing professional with 10 years experience in the consumer products industry. Focused on delivering best in class results through Brand Positioning, Strategic Marketing and Pricing Architecture. Successful in the development of strategic brand marketing programs; including new product introduction, product life-cycle management, pricing/promotion strategy, project management, process improvement, and sales team support.

PROFESSIONAL EXPERTISE Brand Marketing Strategy Business Development Product Life-Cycle Cross-Functional Team Management Pricing Architecture Asset Management Pricing / Promotion Analytics Financial Modeling

Budgeting / Forecasting Financial Reporting Vendor/Supplier Negotiations


AT&T CurrentSenior Strategic Pricing Manager Pricing & Capital, Business MarketingManage Legacy wireline products through product life-cycle to ensure profit maximization while transitioning customers to replacement products. Implemented pricing initiatives that would deliver over 20% revenue growth from sunset products. Detail sunset plans to ensure revenue growth while minimizing loss of business until customer can adopt products that move their business forward. Developed relationship with product team to ensure that emerging products are available to move customers from sunset products, adjusting sunset date as necessary to meet changes in delivery. Plan Coordinator Coordinate the activities of 4 pricing team members related to revenue initiatives in excess of $0.5B annually. Ensure annual price reviews, product executives approval and implementation of key initiatives are completed Communicate key metrics via management reports. Revamped key metric reports that align business segments and provide enhanced visibility on the impact of pricing actions to key stakeholders business.

Bimbo Bakeries USA, Dallas TX04/09 11/14Senior Manager Product MarketingChampion the go-to-market strategy to become the preferred choice of our consumers. Identified best in class products and in collaboration with the Brand teams, developed and launched these products that increased our share of the market by 3 points. Designed a comprehensive portfolio that included brand positioning, new product development and product discontinuation that resulted in a leaner portfolio of products with clear objectives. Developed a marketing plan that targeted specific accounts for new product launches that resulted in an 80% success rate in product retention. Developed a new product introduction process that eliminated the risk of missing launch dates. This resulted in improved manufacturing and operating efficiencies. Published a weekly business development communication that focused on current and future priorities that aligned business activities. Reduced ineffective spend on point-of-sale (POS) by over $1MM. Controlled future costs by negotiating rates with local suppliers for quantity discounts. Worked w national brand teams to develop locally themed point-of-sale materials that enhanced consumer awareness of the brands. Provided detailed exit strategy for high volume, low profit SKUs to ensure market share is maintained through redistribution of volume sales to higher margin items.

Senior Manager - Pricing Strategy04/09 04/12Build the pricing architecture for East Region based upon brand strategies and market conditions to optimize volume growth and margin realization. Lead the Region in the implementation of pricing architecture guidelines, brand strategies and corporate directives that improved coordination and focus on objectives which resulted in exceeding financial goals by 10-15% annually. Coordinated trimester planning that ensured promotion alignment across zones that optimized manufacturing and retail execution. Created IRI based financial models to track and evaluate the impact of pricing actions and was able to leverage the data to make fact-based decisions for future market pricing. I was able to improve market share by 4 points.

Miller Brewing Company, Irving, TX05/04 03/09Regional Pricing AnalystProvide pricing and promotion analytics to support product sales resulting in acquired market share and product profitability. By conducting SKU promotion effectiveness analyses, I was able to increase gain share by 11% Using historical data, I provided pricing that created a competitive frontline to enable the sales team to execute against financial goals and maintain competitiveness in the market. Created distributor Promotion/Profit Analysis tool to enable distributers to pinpoint opportunities that resulted in $500,000 in annual revenue recovery for a single distributor.

PRIOR EXPERIENCEFrom 1993 2004, worked at American Airlines and Blockbuster in accounting and finance roles, both as a manager and independent contributor.

EDUCATIONMBA, International Business/Exchange Program, SOUTHERN METHODIST UNIVERSITY, Dallas, TX (1993)

BBA, Finance, UNIVERSITY OF OKLAHOMA, Norman, OK (1991)


SAP JD Edwards Crystal Reporting MicroStrategy Business Objects Propriety Systems


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