era/edta prague 2011 slideshare

Takeda

Club E ‐ Hospitality Suite

ERA EDTA Prague 23‐26 June 2011

A serene environment to unwind and relax away from the main exhibition area

ERA EDTA Prague 2011 - Club E - Hospitality Suite

Welcome feature wall


Hospitality Area


Hospitality Area

CE3 Design was asked to design Takeda’s hospitality suite, Club E, at the ERA Meeting, Prague. The room we had to work with was tired and dated so we came up with the concept of a room within a room.

Takeda wanted to demonstrate its Japanese heritage, provide a relaxed opportunity for discussions with invited delegates. We created interest by using Japanese screens to set the area out at an angle. Once inside, the delegates walked through a corridor displaying Takeda’s history followed by medical information and a small poster collection point. When they turned the corner, a large, inviting bistro-style sushi bar lay directly ahead. A seating area with presentation screen and sliding screen doors was set back to their left. The whole area was decorated to provide a relaxed, intimate feel away from the crowds in the main exhibition areas.


Bar Area


Sushi Chef Bar


Bar Area


Hospitality Area


Knowledge Exchange Area


Knowledge Exchange Area doors open


Hospitality Area


Detail


Hospitality Area

ce3design.co.uk

01223 874160

era/edta prague 2011 slideshare

Design

takedas hospitality

seating area

era meeting

screen doors

bistrostyle sushi bar

main exhibition areas

relaxed opportunity

takedas history