EPISTEME S.R.L. | viale Andrea Doria 5 | 20124 Milano

www.episteme.co | info@episteme.co

UNI EN ISO 9001:2008

The intelligence of societal and market phenomena, aimed at creating value

We help our clients in their decision making, providing the knowledge for devising and implementing the most effective business strategies

ABOUT

A constant analysis of the evolving sociocultural context, in Italy and abroad, in order to create

incremental knowledge over time.

Listening and action systems based on openness, divergence and contamination.

Combination of specialization with the ability to make connections, expand the vision and the

points of view.

A common path with our customers in order to capitalize on their knowledge and flexibly

adapt to their training needs, organizational development and business objectives.

METHOD

With citizens – consumers • Market analyses aimed at highlighting new needs

• Market segmentation based both on demographic and sociocultural parameters

• Concept, product, communication, naming tests

• Price evaluation

• Evaluations of market potentials

• Brand check-ups

• Innovation processes

• Customer satisfaction

• Mystery shopper

Researches pertaining all the phases of the value creation

CORE BUSINESS

Within companies

• Conduction of groups with people from client side in order to identify and enhance the

creative capital of the company

• Motivational screening

• Sharing and codifying mission, vision and company identity

CORE BUSINESS

Sector of competences We operate in all the main product categories, combining single specializations with the

advantage of an all-embracing standpoint

• Insurances, finance

• Energy, environment

• Infrastructures, mobility

• Technology, communication, media, advertising

• Public administration

• Health, nutrition, wellbeing, beauty

CORE BUSINESS

• Atlas - Cross World Contemporary Survey: an ethnographic and quantitative representation of the key dimensions of contemporary society. Values, social practices, communication flows, all moving on a virtual globe

• Aggregatore: a desk analysis fed by all the public sources available, by selecting the key converging indicators

• What’s your archetype?: psychographic and motivational profiling of

employees (as a complement of skills assessment projects), for a better targeted design of global inclusion and training activities, for improving their commitment and sense of belonging to the organization

We detect the current momentous changes through new models of analysis

MODELS

• Qualitative Hub: when it comes to investigating customer experience,

Qualitative Hub is a methodology developed by Episteme to identify the leverages on which to act not only to create satisfaction, but to foster deeper engagement and ensure long-term loyalty, repurchase, advocacy

• Preview 2025: forecasts for the next ten years by a select and authoritative panel of experts

• Social Buzz: online buzz listening, sentiment analysis of brands, tracking of content and marketing campaigns, monitoring social media, emerging trends, communities and influencers

• Digital power: a 2.0 brand equity survey, a model of analysis which takes into account the social dimension of the brand

We detect the current momentous changes through new models of analysis

MODELS

• Social Travel e Ne(x)t Tourism: design and implementation of innovative

communication strategies based on digital marketing, social networks and mobile devices (smartphones and tablets), by leveraging on an analysis of the new tourism trends and behaviours of travellers influenced by the usage of digital channels

• Link: matching Italian companies with emerging markets (in particular China, India and Brazil)

• Socrates: methodology for conducting groups with people from client side so as to enhance the human capital of the company

• Dream on: a methodology to detect and interpret the “traces of future” in the present, through a deep dive into the world of dreams, contemporary art and meditation

We detect the current momentous changes through new models of analysis

MODELS

• Training: Episteme has developed over time a line of training and consulting solutions. The knowledge of business and organizational issues, the constant dialogue with managers

acquired through years of consulting activity in organizations is a source of expertise that we put to good use to help our customers thrive.

In a context that requires constant adaptations of business models, companies work more and more as hubs that produce knowledge, where human capital plays a vital role.

Creating and delivering new, interesting ideas to the market is only possible provided that a profound transformation of management is granted, a transformation in which openness, creativity and sharing of skills are also needed, regardless of the different areas of specialization.

Episteme promotes the development and coaching of strategic skills required to meet the challenges of the future, being aware that creating economic value is not enough: adding value from the point of view of relationship, identity, meaning is also needed.

Taking decisions, making plans, taking risks, leading and managing, interpreting information and problems, sharing strategies, devising common actions, taking context constraints into consideration, responding to changes in a flexible manner: for each of these actions and processes, being able to think well, methodically and efficiently, and to balance thoughts, emotions, values and actions is mandatory.

We detect the current momentous changes through new models of analysis

MODELS

Worship of quality in all phases of gathering and elaboration of data: doing well our job with precision and care

Passion: doing research and training is not only a job for us since our surveys could not prosper without our dedication and strong motivation

Responsibility as an absolute imperative: seriousness and correctness are essential conditions of our activity, on which depend relevant decisions not only in terms of business but of social impact as well

Sharing: our added value is based on a constant dialogue with other businesses and a network of professionals, with whom we exchange competences and experience of growth

Wellbeing as synonym with an healthy company: enthusiasm and pleasure are fundamental ingredients of any professional relationship

VALUES

Founded by prof. Giampaolo Fabris, pioneer of sociology of consumption since the early ‘60s, Episteme was taken over in May 2011 by Monica Fabris, current President and owner of the company.

Giampaolo Fabris carried out an important activity of academic teaching and published works that are now considered as milestones of the sector. He played a role of catalyst attracting around himself the best researches in Italy and abroad.

In tune with the vision of its founder, Episteme conceives of itself as a cloud nourished by a community of consultants with a passion for research.

We operate as a network and cooperate with think tanks, universities and companies specialized in complementary methodologies and sectors.

Episteme is a place where to meet and exchange views, where great value is assigned to the human and relational component of business, where respect for people and their centrality are crucial.

OUR HISTORY

We are a group of people who ground research added value in dialectics and teamwork: discussing and reasoning together

is what has always allowed us to work together as a closely-knit team and to get results for our clients. We are inspired by a multidisciplinary approach

and by a variety of personal passions and interests

She graduated in Philosophy from Milan University. In 1992 she was put in charge of the Qualitative Department of GPF & Associati, founded by Giampaolo Fabris.

From 1998 to 2007 she was member of the board of directors of the company and in charge of the Department devoted to brand research (Brand Care System).

In 2007 became President of GPF SpA. Being an expert of dynamic psychology applied to market research, she cooperated with the chair of “Theory and Techniques of advertising” at IULM University and gave seminars on marketing and innovation at Milan University. She published an essay on communication and advertising in the automotive sector in the collection “Il dolce tuono” (Franco Angeli, 2007). In May 2011 she took over Episteme, of which she is the President and owner.

Monica Fabris

TEAM

After graduating in Economics from Genoa University, in 1996 started his career as an Accountant. In 1997 he became Accounting Auditor at the Ministry of Justice. Since 2008 he is a member of board of directors in several companies and in 2009 he was appointed President of the Board of directors of ATA Spa and the year after President of the Board of directors of AVA S.p.a. As a consultant of accounting management he cooperates with the Faculty of Management Engineering of the Genoa University and has a broad experience in the sectors of building trade, environment, sea transports. He is the CEO of Episteme since May 2011.

Maurizio Maricone

TEAM

Graduated in Philosophy (specialisation in Psychology) in 1991 at Milan University under the supervision of Franco Fornari. Afterwards she attended the School of Specialisation in Psychology at the same university. She trained for a long time as a psychoanalyst.

After an experience in high school as a special aid teacher, she worked as a consultant for several market research companies (at first for Explorer, afterwards for Research International).

In GPF, where she started her experience in 1990, she specialized in communication studies. She joined Episteme in May 2011.

Emma Villa

TEAM

Graduated in statistics, he started his career in GPF & Associati as head of the EDP department. He was in charge of developing methodologies for data analysis. In 2000 he worked in one of the main companies in the trade of periodical publications as an internet manager. His main tasks included implementing websites, planning advertising, coordinating the statistical unit. In 2003 he was appointed member of the board of directors and managing director of a company in the trade of periodical publications (main tasks: advertising sales, media planning, media buying, subscriptions management). Missing his first passion for numbers, in 2006 he joined GPF one more time as head of the EDP department, working with quant researchers in the ideation and management of data analysis systems. In June 2011 he joined Monica Fabris in Episteme, where he works as statistical researcher and managing director.

Carlo Lusena

TEAM

Graduated in Philosophy with honours from the Scuola Normale Superiore of Pisa, during the years of university she spent a year in France and a year in the UK. In 2002 she completed a Master in European Studies from the University of Siena and Strasbourg Robert Schuman. From 2002 to 2005 she was a PhD candidate in Moral Philosophy at Scuola Normale Superiore of Pisa.

She started her career in market research in Synovate Censydiam, where she specialized in psycho-diagnostic moderation and methodologies of motivational segmentation.

After a work experience in GPF, since May 2011 she is Research Director in Episteme, where she mainly deal with qualitative studies. She is an expert of creativity and innovation, and trained as a facilitator in Creative Problem Solving at CREA Italy.

Her marketing competences range from FMCGs to insurances, finance, advertising, charities and public service.

Valeria Chiappini

TEAM

Graduated in Statistics for Demographic Analysis at Rome University “La Sapienza”, in 2002 she got a Master in “Statistics for Market Research and Public Opinion Surveys” at Milan University (Bicocca). She started her career in 2003 in GPF & Associati as a quantitative researcher in the team of Monica Fabris, dealing especially with the 3SC Sociocultural Monitor (long running survey aimed at interpreting socio-cultural change and consumption in the Italian society) and with Brand Equity studies. In September 2011 she joined Episteme where she works as a senior quantitative researcher.

Isabelle Simoes Leite

TEAM

Graduated in Philosophy with honours at Milan University, in 2004 and 2005 she was a research fellow on Gender Studies at the Trentino Institute of Culture. She worked in GPF from 2006 to 2011, at first in the qualitative department, afterwards in the quantitative area as well. In June 2011 she joined Episteme, where she deals especially with studies on social change with a mixed methodology approach (in-depth interviews, quantitative research online and with traditional methods, desk analysis on secondary data and specialized literature).

Valentina Verno’

TEAM

In 1986 she got a diploma in Business Studies and Languages. She started her career in 1989 in GPF & Associati, where she was in charge of implementing the graphic and visual communication of research results, laying out newsletters and product leaflets (Monitor 3SC). In 2000 she was appointed head of the reporting office. In particular she was in charge of supporting Monica Fabris’ team for Brand Care System qualitative and quantitative studies.

In Episteme she works in the administrative department and takes care of presentations, ensuring their visual effectiveness.

Anna Lampertico

TEAM

OUR CLIENTS

EPISTEME S.R.L. | viale Andrea Doria 5 | 20124 Milano

www.episteme.co | info@episteme.co

UNI EN ISO 9001:2008