episerver product strategy and roadmap
TRANSCRIPT
EPiServer Product Strategy and Roadmap
May 3, 2011
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The Digital Challenge
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Your audience is online
Is a Moving Target
1,900,000,000 people are online
The Digital Challenge
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Your audience is online
With lots of choice
Is a Moving Target
1,000,000,000,000 pages of content
122,000,000 web domains
294,000,000,000 emails per day
The Digital Challenge
4
Your audience is online
With lots of choice
Seeking content in new ways
Is a Moving Target
6,000,000,000 minutes per day on Facebook
Social surpasses Search in 2010
The Digital Challenge
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Your audience is online
With lots of choice
Seeking content in new ways
Accessing in new ways
Is a Moving Target
800,000,000 people use mobile Internet
The Digital Challenge
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Your audience is online
With lots of choice
Seeking content in new ways
And with new devices
Accessing in new ways
Is a Moving Target
with 300,000,000 smart phones,
and 85,000,000 are iPhone/iPad
The Digital Challenge
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Your audience is online
With lots of choice
Seeking content in new ways
And with new devices
And purchasing more than ever
Accessing in new ways
Is a Moving Target
$165,400,000,000 US e-commerce last year
EPiServer Platform Strategy
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Online Center Dashboard
CMS
“Content” Commerce Community
Marketing
Arena
“Communication”
Everweb
Connected to
• CRM
• ERP
• Analytics
Customer Sites
Built with
• Partner Network
• EPiServer World
• EPiServer Extras
• EPiServer Training
Running
• On-premise
• Cloud-based
Journey so far
» Combined 4 C’s with focus on
engagement and conversion
» Additional elements focused
on removing risk
» Model is suitable for
- Digital marketing
- Online communication
- E-Commerce
» Boundaries are dissolving
» Content is King
» But not just on your site
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Attract
Engage
Convert
Build Operate Measure
P&O Cruises www.pocruises.com
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» Combines Content, Community, Commerce and Communication
» Improved conversion rates through better data mining
Our Safe Neighborhood www.onzebuurtveilig.nl
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» Public-Private collaboration
» Social and location-based to improve engagement
Libris www.libris.no
» Commerce site with social features
» Personalized to improve conversion
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EPiServer Strategy for Future
» Comprehensive Solution that addresses…
- Multi-channel
- Personalized content
- Empower Content Contributors
- Measure and Optimize
- Development and Operational Environments
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Roadmap
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Now Near-term Long-term (1H11) (2H11) (2012)
Multi-channel
• Community integration
• OpenID, RSS, Atom, Syndication
• Social Commerce
Personalized
• Personalization Criteria
• Personalization Blocks
Contributors
• Content lock
• Autosave
• Improved On-Page Edit
• Improved Order Management
Measure & Optimize
• Mail inside Online Center
• CMO gadgets
Environments
• Performance & Scalability
• .NET 4, HTML 5, MVC 2, VS2010
• EPiServer Cloud
• Template sites
• EPiMore Commerce partners
Multi-channel
• Mobile Web apps
• Improved multi-site Commerce
• Social attributes for any content
Personalized
• Additional Criteria
• Criteria integration
Contributors
• Layout control
• Improved Global Search
• Catalog Management (PIM)
• Web-based editorial training
Measure & Optimize
• Commerce metrics
• Integrated campaign management
Environments
• Performance & Scalability
• “App Store” for developers
• MVC for templates
• MS Azure support
• Commerce integration services
• Modular Template sites
Multi-channel
• Content Mgmt for social channels
• Mobile apps
• Integrated marketing
Personalized
• Engagement management
• Automated Criteria Suggestions
Contributors
• Editor collaboration
• Improved Digital Asset
Management (DAM)
Measure & Optimize
• Deep Google Analytics integration
• Campaign Automation
• Everweb reporting and monitoring
Environments
• Performance & Scalability
• “App Store” for site owners
• Template sites
• Web-based developer training
Summary
» EPiServer solution solves today’s problems
» EPiServer strategy addresses future needs
» Meets or exceeds needs of developers, marketers,
editors, and sales
» Solution is
- Quick to create template-driven sites
- Flexible to adapt to custom requirements
- Robust and Scalable
- Limits risk
- Available immediately
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Thanks for listening!
» Questions?
Bob Egner
Vice President, Product Management and Global Marketing
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